Suzhou Fiber Inspection Institute promotes “on-chain” live broadcast marketing for silk embroidery companies
In order to encourage enterprises to actively participate in the “SuzhouSilk” and “Suzhou Embroidery” product certification work, use e-commerceLive broadcast expands sales channels. Recently, the Suzhou Fiber Inspection Institute held a live broadcast of Suzhou enterprises entering e-commerce and Suzhou Silk Certification with the theme of “Silk Road Exploring Suzhou”. At the meeting, experts from the Suzhou Fiber Inspection Institute introduced product certification rules to 10 silk embroidery companies, and invited people from the e-commerce live broadcast industry to give a live broadcast marketing class to company representatives.
Affected by the COVID-19 epidemic last year, the physical store sales of some silk companies in Suzhou were affected, but the sales of online stores increased instead of falling. Some companies even relied on sales from online stores to turn losses into profits.
“The online sales of good products are booming, largely due to product certification.” Lu Wei, director of the Certification Department of Suzhou Fiber Inspection Institute, said that the institute fully explores the needs of enterprises in its work and actively communicates with e-commerce live broadcast industry insiders After consultation, e-commerce live training courses and full-process services were tailor-made for enterprises. Lu Wei said: “Certified ‘good products’ not only broadened sales through e-commerce live broadcasts, but also provided consumers with a worry-free shopping environment.” Last year, the Suzhou Fiber Inspection Institute formulated the “Suzhou Embroidery”, “Silk Quilt” 》 and other national and industry standards, it also undertook 2,238 batches of supervision and spot inspection tasks at the national, provincial, and municipal levels. It was the first time in the country to undertake the supervision and spot inspection tasks of the Shanghai Municipal Market Supervision Administration’s online live broadcast delivery.
AAA
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