“Fashion Bay Area·Intangible Cultural Heritage New Creation” Textile and Clothing Intangible Cultural Heritage Mass Entrepreneurship Exchange Seminar was held and a joint construction initiative was released
On the afternoon of April 23, as an important event of the Bay Area (Guangdong) Fashion Culture Week, the Textile and Clothing Intangible Cultural Heritage “Mass Entrepreneurship” Exchange Seminar was successfully held at the Guangzhou Baiyun International Conference Center. “Fashion Bay Area ·The “Intangible Cultural Heritage New Creation” Initiative for Dual Creation and Co-construction” was officially released.
This conference was hosted by the Intangible Cultural Heritage Division of the Guangdong Provincial Department of Culture and Tourism, jointly organized by the Guangdong Provincial Clothing and Apparel Industry Association and the Guangdong Provincial Fashion Designers Association, and received support from the Guangdong Provincial Intangible Cultural Heritage Promotion Association and various regional cultural and tourism departments , the strong support and active participation of the intangible cultural heritage protection units, Yan Yongshu, director of the intangible cultural heritage section of the Guangdong Provincial Department of Culture and Tourism, Gui Shuibing, a fourth-level researcher, Chen Zhiming, deputy director of the Zhongshan Municipal Culture, Radio, Television and Tourism Bureau, Yang Ning, director, Guangzhou Culture, Radio and Television Li Youguo, first-level researcher of the Tourism and Tourism Bureau, Guo Xingyang, member of the party group and chief engineer of the Culture, Radio, Television, Tourism and Sports Bureau of Guangzhou Baiyun District, Ji Wenbo, vice chairman of the China Fashion Designers Association and president of the Guangdong Fashion Designers Association, intangible culture of Guangdong Province Wang Fan, Vice President of the Heritage Promotion Association, Liang Zhuoquan, Vice President, Liu Yueping, Executive President of the Guangdong Garment and Apparel Industry Association, as well as more than 40 people including textile and clothing-related intangible cultural heritage project protection units, clothing schools, entrepreneurs and designers from various places attended the meeting. .
The first year of the “14th Five-Year Plan”
Intangible cultural heritage “mass entrepreneurship and innovation” welcomes new development
In recent years, the Guangdong Provincial Clothing and Apparel Industry Association has carried out various works around “intangible cultural heritage fashion”, including: establishing a Guangdong textile and clothing intangible cultural heritage inheritance and revitalization base, creating a space for display, experience and exchange of intangible cultural heritage works; and Intangible cultural heritage inheritance areas such as Yuan, Liannan and Dongguan cooperate to carry out activities such as intangible cultural heritage clothing design competitions and style report meetings to promote cooperation and innovation between enterprises, designers and intangible cultural heritage inheritors; use the Guangdong Fashion Week platform to hold intangible cultural heritage clothing releases for many times Meeting, the second Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassador was selected; several ethnic embroidery talent training courses were held; the China Textile Federation Intangible Cultural Heritage Office Guangdong Workstation was established. Currently, We are preparing to apply for the establishment of a provincial-level intangible cultural heritage workstation, etc., and have accumulated a rich work foundation.
This year is the first year of the “14th Five-Year Plan”. It is precisely to inherit and carry forward China’s excellent traditional culture, strengthen the systematic protection of intangible cultural heritage, strengthen the protection and inheritance of excellent traditional handicrafts of all ethnic groups, and promote the integrated development of culture and tourism. An important part of building a “cultural power” in the new era. The Bay Area (Guangdong) Fashion Culture Week came into being at such an important historical node, aiming to build a powerful promotion platform to promote the construction of the Guangdong-Hong Kong-Macao Greater Bay Area Humanities Bay Area and develop the fashion culture industry. The textile and clothing intangible cultural heritage “mass entrepreneurship and innovation” exchange seminar is a major event of the Bay Area (Guangdong) Fashion Culture Week, promoting exchanges and cooperation on textile and clothing related intangible cultural heritage projects in the province, and promoting the creative transformation and innovative development of intangible cultural heritage in the fashion industry. .
This meeting was held in Baiyun District. Currently, Baiyun District is actively building a fashion capital and plans to build fashion museums and other projects to promote the development of the fashion industry. At the beginning of the meeting, Guo Xingyang, a member of the Party Leadership Group and Chief Engineer of the Culture, Radio, Television, Tourism and Sports Bureau of Guangzhou Baiyun District, first introduced the work carried out by Baiyun District on intangible cultural heritage. There were four specific aspects, including providing funds to support intangible cultural heritage and promoting intangible cultural heritage. Product development, increasing publicity of intangible cultural heritage, and promoting the combined development of intangible cultural heritage and cultural tourism. As the area with the most development potential in the central city of the Guangdong-Hong Kong-Macao Greater Bay Area, Baiyun District not only has unparalleled advantages in terms of geographical location, transportation, and industrial development, but also has a very rich intangible cultural heritage projects and a very developed cultural industry. , there is great potential for the development of the combination of intangible cultural heritage and fashion. Baiyun District hopes that more designers, experts and scholars can participate together, put forward professional opinions, give full play to their respective strengths, help Baiyun District’s intangible cultural heritage work enter a new stage, and promote Baiyun District’s fashion The integrated development of , culture and tourism industries in the new era.
Gathering the strength of the province’s textile and clothing intangible cultural heritage
“”Fashionable Bay Area·Intangible Cultural Heritage New Creation” Innovation and Co-construction Initiative” was officially released
In response to the country’s call to “prosperously develop cultural undertakings and cultural industries and improve the country’s cultural soft power”, in accordance with the work deployment of the “Guangdong Province’s Implementation Plan for the Inheritance and Development of Intangible Cultural Heritage during the 14th Five-Year Plan Period”, Guangdong Province Garment The Apparel Industry Association took the lead in launching the “Fashion Bay Area·Intangible Cultural Heritage New Creation” Innovation and Co-construction Initiative.
At the meeting, Liu Yueping, Executive Chairman of the Guangdong Provincial Garment and Apparel Industry Association, read out the “Fashion Bay Area·Intangible Cultural Heritage New Creation” Dual Creation and Co-construction Initiative: First, jointly build a three-level linkage between provinces, municipalities (counties) service network; the second is to jointly promote in-depth cooperation between clothing companies, designers, intangible cultural heritage protection units, and intangible cultural inheritors; the third is to jointly actively carry out intangible cultural heritage performances, exhibitions, and display activities; the fourth is to insist on maintaining local cultural characteristics. , jointly build a province-wide platform for all-round and multi-dimensional exchanges and cooperation on intangible cultural heritage, and make greater contributions to the construction of a culturally strong province in Guangdong and a humanistic bay area in the Guangdong-Hong Kong-Macao Greater Bay Area! The initiative has been supported by the province’s textile and clothing-related intangible cultural heritage projects.Be fully prepared.
Ji Wenbo, President of the Guangdong Fashion Designers Association, pointed out that the work of promoting the integration of intangible cultural heritage and fashion cannot be superficial. Designers must participate from the heart and with passion, and must implement it into actions and rise to consciousness. Regarding the next step, he put forward three suggestions to Guangdong designers: First, communicate more. Designers should communicate more with intangible cultural heritage inheritors and the market to understand the actual conditions of all parties in order to do a good job in design; second, strengthen Research on the value of intangible cultural heritage and traditional culture, gain an in-depth understanding of these excellent cultural heritage, raise the work of intangible cultural heritage to the consciousness, and implement it into daily wear; third, the design must be combined with the times, make good use of intangible cultural heritage elements, and innovation must be exciting and Only then can we attract more people to love and wear intangible cultural heritage. At the same time, Chairman Ji deeply hopes that the government and associations can provide support, hold intangible cultural heritage conferences and other activities, and build a platform to promote the true implementation of the intangible cultural heritage fashion industry.
” Representatives engage in multi-dimensional conversations on this platform. In response to the theme of the conference and the speeches of the guests, Yan Chu put forward 6 important points based on the theme of “Fashionable Bay Area·Intangible Cultural Heritage New Creation”: first, what is “intangible cultural heritage”, which inherits skills and memories; second, what is “new creation” ”, including new groups of people, new models, new values, new aesthetics, and new value; third, what is “intangible cultural heritage design”, which requires warmth, stories, creativity, and design; fourth, the government’s What role does intangible cultural heritage play? The government needs to do a good job in four aspects: strengthening the protection and cultivation of people, improving legal protection, escorting industrial development, and conveying the essence of Chinese culture in the process of dissemination; fifth, what is living inheritance? Living inheritance must be inherited in the process of production and development, and must be developed and inherited in the production and life of the people. For this reason, the government will create an environment suitable for the survival and growth of intangible cultural heritage; sixthly, what is cross-border cooperation? The government will first-hand Holding the inheritors and designers, we explore the possibility of integrating intangible cultural heritage into life, and create fashionable works with a Chinese flavor.
At the end of the meeting, Yan Chu called on contemporary Chinese designers to seek strength from traditional Chinese culture and hoped that intangible cultural heritage would always become a refueling station for Chinese design!
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