As the saying goes, “There is no off-season market, only off-season thoughts.” Although many people dismiss this statement, you have to admit that no matter how quiet the off-season is, there are still people who are as busy racing against time as in the peak season.
As far as our textile market is concerned, this phenomenon also exists. Although the overall market has been in the off-season for more than half a year, there are many companies whose sales have increased instead of falling. The most direct reason for this situation is that the respective customers and the orders placed by the customers are different, but in the final analysis, it is the difference in the way you treat customers and manage them.
If you still play by the rules and follow the rules in the off-season, you will have no choice but to drift with the tide of the market. “When you are poor, you want to change.” If you change your mind and think in reverse at this time, you will find that the market still has a lot to do.
The festival is approaching, visiting customers is essential
Mid-Autumn Festival It is coming soon. As a traditional festival in our country, its significance to us is second only to the Spring Festival. Of course, for our textile workers, it is also a rare opportunity in a year to visit customers in a very reasonable way. But this year’s situation is a bit special. After the off-season for most of the year, many customers may have few orders, and some may even make prototypes without placing any orders. Do these customers need to invest a lot of money to deepen their relationship during the Mid-Autumn Festival, or should they just let it go? .
You must not relax contact with customers who have not changed much in personnel, have no interruption in proofing, or have orders all the time but there are fewer this year. Especially during the holidays, you must seize the opportunity to let customers know your presence and sincerity.
According to feedback from a four-way stretch trader, they were developing a four-way stretch cationic fabric a while ago. The total order is about 30,000 meters. The quality has been confirmed, but the final color sample has to wait. confirm. But the confirmation news didn’t come, but the news that the order was transferred to someone else came. Later, he got the detailed reasons for the incident from a familiar salesperson of the customer. It turned out that one of the customers had already settled the payment and was no longer planning to cooperate with the supplier. A few days ago, he suddenly came to the company in the name of giving gifts during the Mid-Autumn Festival. When he left, the customer’s boss So I gave the 30,000-meter order on hand to this company.
For this 30,000-meter order, the profit is still close to 100,000. Afterwards, the boss was still very regretful. He had been too busy recently and had not had time to visit the customer. However, the corresponding company easily obtained a large order of 30,000 meters, and the contact will be closer in the future, at least he will not leave again. To the point of “no more cooperation”.
Let your products speak for you and let customers speak for you
Visit customers To get orders, in addition to the form of walking, it is more important that your products should be attractive. In the past, most of the order-taking process in our textile industry was based on the customer’s original production and processing. This model was very passive and did not have a strong voice. So can we reverse this model and allow customers to place orders based on the fabrics we produce? That is to say, the traditional “people look for cloth” has changed to “cloth looks for people”.
This requires our products to have distinctive features and sufficient differentiation. Normally, more than half of the products in the market are not unique, especially now that the off-season is rampant, and companies willing to spend time and energy developing innovations are even rarer. But at this moment, if you can achieve “everyone is drunk and I am alone awake”, you can make yourself stand out and quietly occupy the commanding heights of the market.
The person in charge of a company engaged in the production of cotton and linen fabrics told us that they have been operating in this field for sixteen years and attach great importance to specialization and research and development. At present, the innovation of cotton and linen fabrics is basically at the forefront. At the forefront of the market, even leading industry trends. He has many domestic and foreign brand customers. He will carefully study the development trends and color changes of their clothing, then design new products based on fabrics, and finally recommend them to brand customers. Once a brand customer places an order, he will also use this promotional point to recommend it to other customers. General customers are also more likely to accept and recognize the products that famous brand companies like, and finally form a situation where the brand customer endorses him.
Some people always take it for granted that innovative product research and development is difficult and only large companies with strong capabilities can do it. In fact, this is not the case. Smaller companies can also pay more attention to the market, have more ideas, and apply their own understanding to their own fabrics. In addition, you also need to spend time studying the development trends of clothing customers so that your concepts and fabric products can keep up with them in time, instead of just passive processing forever.
The Mid-Autumn Festival is just a few days away. Customers who should visit should hurry up and don’t think of it at the last moment. This will give customers a It feels perfunctory, like inviting guests to dinner, calling people only after the table is about to start. No matter how you look at it, they are just here to make up for the number of people. Fabric productsR&D innovation often does not yield immediate results. This is a career that requires long-term persistence.
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