Life is about having something and losing it at the same time!
The rich bird who was once the “King of China’s Genuine Leather Shoes” is no longer “rich”! On October 18, Fuguiniao’s second bankruptcy asset auction ended in failure again. Alibaba Auction’s official website shows that the auction content includes Fuguiniao’s prepaid debts receivable, long-term equity investments, inventories, office equipment, vehicles and other bankrupt properties. The starting price is 20% off the first auction, which is only 227 million yuan.
But the result is that no one cares!
The former clothing giant once again “broken his wrist” Being brought to the forefront of public opinion! On October 17, Shanghai La Chapelle Clothing Co., Ltd. announced that its holding subsidiary Jack Walker (Shanghai) Clothing Co., Ltd. (hereinafter referred to as Jack Walker) was unable to continue operating due to continued losses and planned to apply for bankruptcy liquidation to the People’s Court. . Since this bankruptcy liquidation is yet to be accepted and adjudicated by the court, there is still uncertainty in this matter.
Since last year, the entire shoe The service industry has clearly felt the decline in sales, and many brand companies are also seeking transformation, either changing their design styles, developing online and offline channels, or using traffic to drive sales. Of course, in this battle, some people will be eliminated and some will be promoted, but overall, what everyone says most this year should be that the market is not good and business is difficult to do. This phenomenon is not only evident in the footwear and clothing industry, but also in the textile sector. According to the official website of Ali Auction, during this period, textile auctions were not uncommon!
(The picture is a screenshot of the official website of Ali Auction )
Sales volume shrank by 30% in the first three quarters, and the label of “not busy in the peak season and very weak in the off-season” is difficult to tear off !
In September and October, although the entire textile market showed signs of starting, the overall sales were not as good as the same period last year. Some textile bosses said that the sales in the first three quarters were Sales have shrunk by at least 30% compared to last year! “There is no obvious peak season this year. Now it feels like our customers have no orders, rather than their orders being transferred to others. This is the most troublesome!” Trader Mr. Shen said. Mr. Shen is not the only one who feels similar about doing business this year. Another Mr. Sun also complained to the author that the factory is currently working on environmental protection and sewage emission indicators. This is not a problem. After all, after several years of rectification, the equipment in the factory has met the standards. What worries him most now is Orders for next spring and summer. “This year, an order from a big customer has not been placed yet. We have already sent a batch of samples. In the past, they would be delivered at the end of September and early October, but there is no news yet. I heard that the customer’s goods from last year have not yet been shipped. Not digested.”
It can be seen that the end market demand is not smooth, which has led to the fabric market to be relatively tepid this year. “The peak season is not busy and the off-season is very weak” has also become a new label in the industry. Specifically, from the perspective of cost varieties, although the transaction volume of cold-proof clothing fabrics has improved recently, the overall situation is still in a situation of overcapacity; home textile fabrics such as peach skin, satin and other series have also fallen in volume and price, and the market orders are obviously not as good as the same period last year. .
In fact, since the second half of 2018, the industry prosperity has begun to enter an inflection point. Many industry insiders predict that 2019 will be the “most difficult year” for the textile industry. However, Now two-thirds of 2019 have passed. Judging from the current environment, it is indeed an exaggeration to say that 2019 is the “most difficult year” for the textile industry! After all, danger and opportunity always coexist!
Normalizing environmental protection is both a crisis and a turning point!
If in the second half of 2016, the entire textile market bottoms out and rebounds, and the market begins to get out of control, then the most important “catalyst” is environmental protection! Green waters and green mountains are mountains of gold and silver! As environmental protection policies are implemented in all walks of life across the country, many “loose and polluting” companies have been eliminated, including the textile industry.
The “Environmental Protection Test” has now entered its third year. We will find that many “scattered and polluted” companies around us have been eliminated, and family-run small and micro enterprises have also been lost in the competition. At this time, the development of large-scale textile enterprises is proceeding in an orderly manner. For textile enterprises, if they want to survive, they should think about changes and discover in the direction of greening and environmental protection, rather than complaining about others.
Conventional goods “survive in the cracks” are both elimination and rebirth!
There are many sources of goods and few buyers, resulting in the price advantage of conventional products being gone forever.The competitive advantages in both domestic demand and foreign trade markets have been weakened. After entering 2019, many textile companies said that business was difficult to do, and market orders dropped significantly, which was mainly reflected in the dilemma of overcapacity of conventional goods.
Some textile companies have already seen the “crux point” and began to turn around. “This year, our orders for imitation silk have obviously shrunk, and our inventory of gray fabrics has been rising. Therefore, we purchased a batch of Tsudakoma for the production of unconventional products. Starting from September, our orders for T400 and T800 have increased significantly. It will become a favorable growth point for us in the second half of the year!” said Mr. Wang, who has produced imitation silk in Wujiang for more than 20 years.
As mentioned at the beginning, life is like a play! Faced with today’s fierce market competition at home and abroad, it is obviously unrealistic for the textile industry to still improve economic efficiency through traditional extensive or workshop-style production. If you want to break through the development bottleneck, you must change your thinking and use “new” to Glow the vitality of your enterprise!
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