As technology giants such as Google once again turn their attention to smart clothing, and coincidentally with the popularity of Tom Cruise’s cool diving suit, smart clothing has attracted the attention of the industry and consumer market in all aspects. It is not difficult to imagine that in the next 2016, the research and development and sales of smart clothing will enter a new development fast lane, and its light will also overshadow wearables such as smart watches and smart glasses, becoming a new development climax in the field of smart wear. representative. As predicted by Gartner’s report, smart clothing will jump from a frozen state of almost zero shipments in 2013 and 2014 to an estimated 26 million units in 2016, becoming one of the categories with the largest shipment volume in the field of smart wear. .
In this regard, after the early development of smart watches, smart bracelets, smart glasses and other products, if they cannot make breakthroughs in the technical links of the industrial chain in a short period of time, they will inevitably be restricted in product technology and form expression, resulting in products that will be limited to a certain extent. The level enters “homogenization”. Therefore, as the successor of smart bracelets and other devices and the carrier to promote the continued advancement of wearable devices, smart clothing will undoubtedly be the best choice for you. This also means that with the rise of smart clothing, the wearable device industry is about to usher in a new round of development.
On the other hand, the market capacity of clothing is huge, and the market operation experience and distribution channels of existing brands are relatively mature. Compared with those newly built hardware manufacturers from scratch, both communication intensity and penetration ability are lower. Much bigger.
Furthermore, it has something to do with the attributes of the product. Clothing is not only a necessity for the human body, but also has closer contact with the human body. For the functional realization of wearable devices, the collected human body data supplemented by targeted algorithms is undoubtedly better than current bracelets, watches and other devices. Be more accurate. This improves the user experience of wearable devices to a certain extent and will play a positive role in the promotion and development of wearable devices.
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