Did you find it? The “recycled fabrics” that appeared in major exhibitions last year and “dominated the screen” in textile malls across the country seem to have been forgotten this year.
“Our factory started making various types of recycled fabrics last year and received a lot of orders, including some regular customers. However, we stopped doing it this year because there are no more customers. Let’s place an order again,” said a person in charge of a textile company. Orders related to recycled fabrics have dropped significantly, and even the order quotations for these fabrics have become uninterested.
Due to the impact of the epidemic, anti-epidemic fabrics have been Hot spots in the industry. The limelight of this type of fabric has overshadowed all fabric varieties, including recycled fabrics that were highly sought after last year. Of course, the reason why recycled fabrics are cold, apart from the special situation of the epidemic, is more importantly determined by its own characteristics.
Policy-guided products, limited market scope
Everyone who makes recycled fabrics knows that this kind of fabrics There is basically no demand in China, and its main position is mainly in the European and American markets. The EU government has ordered a ban on textile waste and required member states to carry out specialized textile recycling from 2025 to increase the reuse rate of textile fabrics.
It is because of this paper ban that recycled fabrics have been pushed to a peak. Recycled fabrics are rapidly blooming in the domestic market, and the relevant certificate “GRS” is highly sought after. However, “success comes with failure”. This year, due to the impact of the epidemic, the entire European and American economies have suffered heavy losses, market confidence is lacking, and the clothing consumer market has shrunk.
Recently, the International Textile Federation released an international textile survey report showing that : Since the survey began in March, the number of canceled and postponed orders globally has risen from 8% to 41%, with orders in East Asia falling by 28%. Compared with 2019, the average turnover of global textile companies is expected to drop by 33% in 2020, European companies are expected to see a 22% decline in turnover, companies in East Asia are expected to drop by 26%, and Southeast Asia and South Asia have a decline in turnover respectively. 38% and 31%.
Orders for “recycled fabrics” from around the world, especially from the European and American markets, suddenly came to an end. The domestic recycled fabric market suffered a heavy blow in its infancy. Not only that, the price of recycled fabrics limits its development in other markets.
Fabrics are expensive and development space is limited</o ; More than twice. "Which is more expensive than the two"? Only some brand clothing companies are willing to do such environmentally conscious and socially responsible things. Indeed, over the years, some well-known global clothing companies have taken a stand on this type of fabric.
Zara: Starting from the 2016 autumn and winter series, we have specially made an environmentally friendly line called Join Life; in the summer of 2017, we added recycled linen fabrics and so on.
H&M: By 2030, we will use 100% recycled or other sustainably sourced materials.
Adidas: Full use of recycled polyester fiber in 2024!
Nike, Burberry, Gap and other brands have joined the circular fashion plan, aiming to reduce waste in the global fashion industry by recycling raw materials and products!
Unfortunately, this year’s epidemic has made life difficult for these “big” clothing companies. Many companies have slowed down the pace of development, and even many in the Running on the road to closing the store.
Zara will close 1,000-1,200 of its stores within two years from now, a scale equivalent to 16% of global stores.
The fashion giant H&M Group recently announced that it will permanently close about 170 stores, an increase of 40 stores compared with the previous store closing plan; in addition, the group originally planned to open There will be 40 fewer new stores.
The performance report released by Adidas showed that in the first quarter, more than 70% of stores around the world were closed, and net profit fell by 96% year-on-year.
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The “big guys” who support recycled fabrics are having a hard time this year. Store closures and losses are the norm. In this state, how many orders can these companies place for recycled fabrics, and how many companies can still accept the prices of recycled fabrics that are far higher than conventional fabrics as they have in the past? Without the order support from world-renowned apparel companies, and in the absence of local policy guidance, the regeneration aspectThe higher price of raw materials is a “barrier” that separates him from the entire clothing market.
It is also inevitable that recycled fabrics will be cold this year, and the market scope is limited. As well as higher-than-normal prices, relying solely on policy support is destined to have a weak ability to resist risks. In particular, this year’s epidemic has severely restricted the development of recycled fabric clothing customers, terminal demand has plummeted, and the entire industry chain has been blocked. Until the epidemic situation improves and clothing companies that support recycled fabrics are “reborn”, it will be difficult for this type of fabrics to make a difference.
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