Everyone knows the principle of “you get what you pay for”. It shows that any good thing must have a high price, and there will definitely be a good profit for the seller. Therefore, many companies are constantly pursuing and improving quality, and our textile industry is no exception. Continuously developing new varieties, improving fabric quality, and improving dye fastness are inevitable practices for any aspiring company.
The profit of new products is more than 30%, with good quality and higher price
“We developed a new type of fabric in the past few years, which is commonly used in autumn and winter. Clothing. The price of finished products per meter is more than 40 yuan, and they are sold to some brand clothing companies. The profit is very good, up to 30%. But there are too many people following the trend to make one product, and now the competition is fierce and the profit has dropped to It’s about 10%,” said a person in charge of an autumn and winter fabric company.
A new fabric that is recognized by the market is enough to bring a large wave of lucrative orders. CEY, SPY, and various elastic fabrics that were popular in previous years, as well as acetic acid, imitation acetic acid, recycled fabrics, etc. in recent years, are constantly refreshing fabric varieties and price profits. Not only that, but different qualities of the same fabric also mean different prices and profits.
According to an imitation silk trader, they have many varieties of imitation silk, and their gray fabrics are sold to many places across the country. Of course, the quality of fabrics of the same specification still varies. Generally, gray fabrics with higher quality requirements can be sold for at least 0.2 yuan/meter more.
Under the profit trend brought by new varieties and high quality, textile people’s pursuit of better fabric quality and more varieties seems to be an inevitable trend in the development of the textile market. However, this year’s epidemic is likely to break this rule, causing quality to lose its most important position, and replace it with “price-only heroes.”
Price decides everything , orders move closer to lower prices
Normally speaking, it is understandable to “compare three companies” to choose the cheapest one to cooperate with, but no matter how you choose, it must be based on qualified quality. But in today’s textile market, many textile and apparel customers only care about price, causing all orders to be concentrated at low prices.
“Our foreign trade customers mainly make orders for imitation silk from Vietnam. In the past few years, due to the guaranteed quality of our fabrics, we left a good impression on our customers, and the orders It has always been quite guaranteed. We once thought that customers would increasingly pursue high quality, and our quality requirements met customer needs, and there would be more and more orders in the future. However, the number of orders has dropped sharply in recent times, and there has not been one so far this year. There were decent orders. After asking about it, I found out that those orders had been transferred to companies or regions with cheaper prices. Moreover, those quotations were almost our cost price, and we couldn’t make it at all.” said an imitation silk trader. .
Not only the end clothing customers are aiming for low prices, but also some of our textile companies that pursue high quality are beginning to waver. The price of gray cloth has always been low due to the sharp drop in raw materials this year and the severe oversupply in the market. However, traders are not satisfied with the low prices for gray cloth, and also pursue low prices for printing and dyeing.
According to an autumn and winter fabric trader, the current prices of printing and dyeing factories are often not much different in the same region. If you want cheaper prices, you can only go to printing and dyeing factories in farther and more remote areas for processing. The dyeing factory where their orders used to go cost about 1.5 yuan/meter, but now they only need 0.8 yuan/meter when they get it processed by dyeing factories in other places.
There is more market for low-priced fabric clothing
It is actually reasonable this year that price is more important than fabric quality.
On the one hand, this is because this year’s epidemic has severely hit the global economy, unemployment rates in various countries have soared, and many consumers are experiencing reduced income or even unemployment. Compared with survival, clothing consumption does not seem so necessary. Therefore, the consumption of clothing is definitely declining, and consumers are more willing to buy cheaper clothing.
On the other hand, in the past, most of the companies that had extremely high requirements for fabric quality were some brand clothing companies. Their clothes were expensive and required higher fabric quality to match them. However, this year, due to the blockade caused by the epidemic, these brand companies have experienced a sharp decline in sales. Most of them are having a difficult time, closing stores, laying off employees, and even having difficulty paying off their goods.
In this case, there are naturally not many orders from them. At this time, most of the orders in the market are from unknown clothing companies, and these companies are naturally not affected by their own brands. , there is no need to pay extra high prices for high-quality fabrics, only to meet consumers’ requirements for low-priced clothing, and it is natural to pursue low prices endlessly.
Today�The textile market under the epidemic has only accelerated the process of price replacing quality. In fact, this “reverse elimination” has already happened. The transformation and upgrading of the textile industry does not necessarily mean innovation or high quality. How to improve quality and develop new products while ensuring low prices is more important. It is reported that the color fastness quality produced by the dyeing factory with a dyeing fee of 0.8 yuan/meter is not inferior to that of the dyeing factory with a dyeing fee of 1.5 yuan/meter. </p
