The recent textile market in Jiangsu and Zhejiang has been somewhat dull, and the entire industrial chain has been affected from top to bottom. The reduction in fabric orders has naturally affected printing and dyeing plants, and even more so, finishing plants. However, due to the wide variety of post-finishing methods, there are still some bright spots.
Reflective hot stamping fabrics are selling well on Amazon, AliExpress and other platforms
The fabrics produced from now to the second half of the year are Mainly for autumn and winter clothing, most fabrics require post-finishing, such as coating, calendering, etc., which are commonly used for some functional fabrics. Especially in the second half of the year, down jackets are home, so finishing companies will begin to see improvement. The editor has recently discovered a bright spot among finishing companies, and that is the hot stamping process. Because some manufacturers have developed a new process, reverse hot stamping, which has attracted a large number of orders. Reversible hot stamping fabrics specialize in the production of women’s down jackets. They are popular on e-commerce platforms such as Amazon, AliExpress, and Ebay, and are also mass-produced by many domestic clothing brands.
The boss of a local hot stamping company told the editor that the past month has been very busy, with day shifts and evening shifts taking turns. Even so, customers You need to wait 2-3 days, but it turns out you don’t have to wait, you can do it as soon as you come. Recently, I have mainly been making some down jacket fabrics. Reflective is a newly developed product this year, so it is more prominent. In previous years, our factory’s annual output was about 6.5 million meters. This year I plan to produce 5 million meters using only the reverse foil stamping process!
The attractive characteristics of reverse-transparent hot stamping and fantasy hot stamping fabrics
Reverse-transparent hot stamping is a newly developed hot stamping this year. Transparent hot stamping is mostly produced using 15D nylon yarn. By using colorful membranes for hot stamping, the cloth surface not only has a bright color, but also has a high-end metallic feel. This color is different from the colors dyed in printing and dyeing factories. It has a fuller and more fleshy feel, which makes the fabric a qualitative leap. Reverse foil stamping fabrics are used to make down jackets. They are not only anti-down and breathable, but 15D nylon is a very suitable fabric for down jackets. It also has a metallic feel, which makes some designers love it, so it has become popular recently.
Another hot stamping process is also relatively popular recently, fantasy hot stamping, but this process is not newly developed this year, but a product from last year, and has long been popular. Excellent products will never go out of style. They are still popular this year and are also a good fabric for down jackets. It also comes in various colors like reverse hot stamping, but the difference is that fantasy hot stamping has a shiny fluorescent color. Both kinds of hot stamping can be made into various colors. To quote the owner of the hot stamping factory, he turned the hot stamping factory into a dyeing factory.
R&D or It will become the only way for enterprises in the future
According to the person in charge of the hot stamping enterprise, due to the impact of the epidemic in the first half of this year, there was a serious lack of orders, less work, and more time. Therefore, it was difficult to develop new products. It took more effort. Facts have proved that hard work always pays off. The anti-transparent hot stamping developed in the first half of the year became popular in the second half of the year.
On the one hand, as finishing companies, in order to adapt to the ever-changing market, many The bosses are constantly developing new processes. In recent years, the rise of functional fabrics has given finishing companies a new development direction, focusing more on research and development. On the other hand, compared with the first half of the year, the peak season for finishing companies is in the second half of the year. Especially this year, the off-season in the first half of the year is very obvious. Except for some manufacturers that produce protective clothing fabric coating processes, orders from other finishing plants are relatively bleak. Companies have more free time, and in order to attract customers, they have to develop new processes to retain customers. Whether it is a finishing company or any company in the textile industry, they may face the problem of being forced to transform and upgrade in the future. In fact, this problem has been faced once as early as 2017, but the editor believes that after 2020, there will be another major test of forced transformation and upgrading. Today’s hot stamping industry is worth learning, and its success also verifies the fact that hard work always pays off.
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