The property market started off cold in 2020. A black swan flew across the sky and disrupted the progress of real estate companies across the country with a wave of its wings. As a result, the property market supply and transactions during the entire Spring Festival have plunged into an unprecedented freezing period. Then in March, the epidemic prevention situation stabilized, and the local auction market was booming. While land listings were going crazy, local auctions were booming. “Existing homes + demolition and suspension” are not uncommon! Real estate companies from all walks of life are working hard to acquire land to replenish their positions.
As the property market stabilizes, home textile products closely related to it have also received focus. Since the beginning of this year, the demand for textile and clothing products has shrunk severely. Enterprises have been unable to receive orders. The “gold, three silver, four red and five months” have all come to nothing. Conventional products have become seriously unsaleable, and gray fabric inventories have risen to new highs. Recently, I heard that although the home textile market has also been affected by the epidemic, it is much better than the clothing market?
With questions, Chinese silk Information analysts from Duwang went into the market to conduct some research.
How much joy and how much sorrow!
According to data from the National Bureau of Statistics, from January to May, the industrial added value of the national textile industry above designated size decreased by 8.2% year-on-year, and the growth rate was lower than the previous year. It was 11.8 percentage points in the same period last year, but it rebounded by 3.1 percentage points from January to April this year. In May, the growth rate turned negative for the first time and turned positive. Among all links in the industrial chain, the industrial textiles industry maintains a high-speed lead. The industrial added value from January to May increased significantly by 50.7% year-on-year, which was 58.9 percentage points higher than the growth rate of the entire industry. Affected by shrinking terminal demand, the apparel and home textile industries saw industrial added value decrease by 12.8% and 10.6% respectively year-on-year.
While the overall environment is still uncertain, there are still many companies that perform well in the home textile market and can withstand the impact of the epidemic.
Mr. Zhang, who specializes in wide-width pongee, said: “Since the beginning of this year, due to the impact of the epidemic, the orders of our company’s clothing department have increased compared with previous years. Reduced. In April and May, we mainly exported masks and protective clothing. However, the orders for home textiles in our factory are very popular. We mainly make bedding. We didn’t even have time to make them. We found a processing factory outside. The customer wanted a place several kilometers away. I can’t even sort it out. They are basically exported to the United States. I really didn’t expect that home textiles could remain stable during the epidemic.”
Another main business is sofas. Manager Xie of cloth and curtain fabrics also said: “Our order situation this year is not bad. We can make orders for three months now, mainly brushed fabrics, mainly used for hotel four-piece sets. We also received last year’s orders I copied the order and exported it to Thailand. It is imitation linen fabric that can be made into curtains. Although the order volume this year is not as good as in previous years, the price of home textile products has not changed much, and the profit can still be maintained. Compared with clothing fabrics, I think it is much better. ”
Affected by the epidemic this year, in addition to masks and protective clothing being out of stock, alcohol, 84 disinfectant, disinfectant wipes, hand sanitizer, etc. have not yet resumed. It has also been sold out. It can be seen that the virus has increased residents’ awareness of hygiene prevention. Therefore, bedding will naturally be updated faster. Especially during the epidemic, the consumption of bed sheets and quilt covers in hospitals will be greater. This type of home textile products can be outstanding. Market demand support.
Some people eat meat, and naturally some people drink porridge. In the post-epidemic era, terminal demand has recovered slowly and the economic consumption structure has changed, but basic needs still exist. Therefore, polarization exists in all walks of life, and the home textile market is no exception. While some companies are able to operate normally, there are naturally others who are “not full” or even “have no food to eat.”
Mainly making Oxford cloth Mr. Li sold the machine when the market was bad last year and purely engaged in trading. He said: “Currently, we only have some small and bulk orders, each with an order quantity of several thousand meters. Most of the orders are for Oxford cloth to make sofas. When work just resumed, customers were rushing to rush for delivery, but exports Due to restrictions, these orders are still in the warehouse and have not been shipped. Fortunately, the machines were sold last year, otherwise the financial pressure would be too great.”
Mr. Wu, who owns more than 300 looms, said he is under great pressure: “We have basically no orders for home textile products this year. The machines are still running at full capacity, but the inventory has reached more than 2 million meters. We make wide-width satin, and most of our customers are It’s mostly used in hotels and restaurants to make curtains and tablecloths. But this year, very few people even came to ask. Even though it wasn’t available last year, they still took some goods. This month, no customers paid attention to wide-width satin.”
According to the survey results, most companies still said that the performance of the home textile market this year was average, especially for home products used for export. On the one hand, exports are still relatively difficult. In addition to the security inspection troubles due to the epidemic, the skyrocketing price of shipping containers has also increased the company’s costs; on the other hand, if the products produced by the company are mostly suitable for hotels, it will be more difficult to ship. Affected by the epidemic, the tourism industry has suffered a heavy blow this year, especially the overseas tourism industry, and the prospects are still��Pessimism, hotel passenger traffic has dropped sharply, and there is a need to reduce costs. Naturally, there is not much demand for home textile products.
In addition, like ordinary clothing textiles, the price of home textile products has also been affected this year. There is a 50*75 glossy wide satin that last year It can still be sold for 2.7 yuan/meter, but this year it is now 2.3 yuan/meter; 240 pongee sold for 2.6 yuan when it was good, but now it is only 1.9 yuan. On the one hand, due to the reduction in terminal demand, there is a price but no market; on the other hand, the price of raw materials continues to fall, and the price of gray fabrics is also difficult to stabilize.
Although after research, the overall market situation of the home textile market is not as good as It is expected that the proportion of companies that sell goods smoothly is still a minority, and most companies still report a lack of orders, especially in July, when the market is obviously sluggish. However, some company leaders said that in the era of traffic, the online sales model has become a key factor. Xinxing has broken the barriers of traditional sales models, and the effect has been particularly significant during the epidemic.
He said: “We mainly make some furniture fabrics, but there were a little more orders in July. Customer orders increased compared with the previous period. There is one key point. It is our customers who tried new marketing methods and used the Douyin platform to sell, and the response was very good. They recently placed an order for us in South America. We traditional textile people did not expect that the online model can have such good results. .”
In the textile market where there are many people and few people, polarization is inevitable, especially under the impact of the epidemic, it has become more obvious. At present, the overseas epidemic is still spreading, and many countries have tightened restrictive measures and even “re-blocked” them, including my country’s important textile exporting countries such as the United States, India, Spain, and Italy. Textile exports are still facing greater resistance. In the second half of the year, we still need to pay close attention to the epidemic situation as to the direction of the home textile market.
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