Speaking of June, although it is a small off-season, overall the market situation is still relatively optimistic, the order volume is reasonable, and occasionally hot-selling products will appear .
But because of this, textile bosses thought that the market had improved and started to stock up on fabrics. Today’s textile market can only be described as “uncertain.” Describe it, can you guess the devil’s market? This old problem of overcapacity is coming quietly again…
You can’t reach the “me” in June, but you can’t reach the “me” in July. Love to ignore!
Although the market demand for gray fabrics has decreased a lot due to the impact of the epidemic, there is still no shortage of hot-selling products. From niche products to regular products, there are one or two hot-selling products every month, and June is no exception. This 70+40 nylon four-way elastic was in great sales last month, but it has disappeared this month.
“The best thing we sold last month was nylon four-way stretch. The orders were hundreds of thousands of meters. The looms that had been shut down in the factory were all Most of them have been opened, and I heard that many big factories are doing it,” said a textile boss in Shengze area.
Nylon four-way elastic sells well, and manufacturers Weaving production is scrambling, but after all, we are still under the epidemic, and shrinking demand is the norm. Working hard to produce will only lead to overcapacity. Now the factory has millions of meters of gray fabric in stock, but it doesn’t know what to do. It is understood that the price of nylon four-way elastic in June was still 5 yuan/meter, but in July it was only 4.5 yuan/meter! Why does a good gray fabric have to be fully stocked and sold at a low price?
Selling at low prices has become a trend, disrupting the original rules of the textile industry!
Selling at low prices is actually not a good thing. Many textile bosses said that selling at low prices disrupted what the textile industry should be. The selling price is even more outrageous, but if you can’t clear the inventory, you can only sell it at a low price.
What’s even more fatal is that no one cares about selling at low prices…
There have been textiles before The boss said that he couldn’t sell it even if he sold it at a low price. So what was the reason?
Customer: The price is attractive, but I still want to get the goods from a familiar manufacturer…
A textile trader: 5050*75 composite silk Huayao, what is the price? If it costs 10,000 meters, others will give up the price.
A textile manufacturer: They used to sell it for three yuan, but now you want it for 2.9 yuan/meter.
Trader: The selling price is only 2.7 yuan/meter, please make it cheaper, boss.
Manufacturer: Always selling goods and selling goods, low price competition is not enough, we can’t make it at 2.7 yuan/meter, you can get it elsewhere!
Trader: Forget it, I’ll get it from you, I believe in the quality!
It can be seen from the above dialogue that it is not that customers are unwilling to take the gray fabrics at a discounted price, but they dare not take them. The same type of gray fabrics may be made by two manufacturers. The quality of products is different, and no one would take the risk. Because of this, some manufacturers cannot sell their products at low prices. Customers would rather buy products from familiar manufacturers that are a few cents more expensive.
Manufacturer: The price is getting lower and lower, although the inventory is cleared But I have lost too much and I don’t want to give up…
Selling goods is a helpless move. Customers see that you are anxious to clear the inventory, and they only want to use low prices. I bought the fabric I wanted, so I lowered the price again based on the selling price, and then the manufacturer stopped working!
Recently, some textile bosses and editors complained: “The price of our semi-gloss brocade crepe is already very low. In the past, the factory cost price was 5.5 yuan/meter. , the current selling price is less than 5 yuan, but the customer still wants to lower the price, and we don’t want to sell if we lose too much…”
In fact, many customers just want to sell the goods. The price is low. This year due to the epidemic, the demand has become smaller. I just want to stock up on some, but these gray fabrics are not necessities, so I want to keep the price down on this basis. The manufacturers cannot accept it and they just sell it out. This also leads to the manufacturers selling goods. The reason for not going out!
The least valuable thing in the textile market today is cloth. Textile factories of all sizes have stocks ranging from hundreds of thousands to millions of meters. Although the inventory can only be cleared by selling goods at a low price, this method is not a long-term solution. Faced with the full inventory, textile bosses are also worried. The market continues to weaken, and there may be more textile bosses in the future. Production began to be reduced or even stopped. The market situation in the second half of the year is also difficult to describe…
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