Half a month ago——
“Imitation memory fabrics are not very good recently. The factory has over 1 million yuan in inventory. The machines are only running two-thirds of the time. Our factory is still open a lot, and some factories around are on holiday!”
Half a month later ——
“Our business has been good recently. A lot of inventory has gone out of the factory, and all the machines are running. We can’t send tens of thousands of meters every day. Question!”
In just half a month, this textile boss’s experience was completely different. Is this a good signal from the market?
Let’s take a look at the macro level first:
It is now the end of August, and it is time for the semi-annual report Concentrated disclosure days. It is understood that among the 37 listed textile and apparel companies that have announced performance forecasts or performance reports, only 9 have predicted positive performance, and 26 companies have predicted losses. The total proportion of companies with predicted losses is about 76%.
In fact, the results of the interim report are also within expectations. After all, the imbalance between supply and demand in the industrial chain caused by the new crown epidemic cannot be solved in the short term, but fortunately it is good. In the second quarter, the recovery trend of downstream demand is obvious, especially under the epidemic situation, which accelerated the speed of e-commerce sales. In the second quarter of this year, the total transaction volume of shoes, clothing and bags on Taobao and Tmall increased by 38.78% year-on-year, and the year-on-year growth in June was as high as 45.6%.
It can be seen that the entire textile and clothing consumer market is gradually recovering, although it is not as full offline as before Although there is a subscription model, more and more companies are beginning to develop online and offline dual channels to expand sales channels, and the market is also recovering.
Nowadays, the fabric market in the middle stage seems to have begun to release signs of improvement. Judging from recent visits and surveys, many weaving manufacturers that accumulated inventory in the early stage have loosened their inventory. Only some looms have resumed full production in the near future. Can the “Jinjiu” belonging to textile people come back?
It is not a problem to send tens of thousands of meters every day!
As mentioned at the beginning of the article, after dozens of days, Mr. Zhang, who specializes in imitation memory fabrics, is completely convinced A different experience. It is understood that due to the early outbreak of overseas epidemics, a large number of foreign trade orders were canceled and disappeared.
“At that time, many orders were sent abroad and could only be put on hold. Now the market is beginning to recover.” Mr. Zhang said.
Although some countries began to unblock markets in May and June, market economic activities began again. As a conventional autumn and winter fabric, imitation memory has been performing poorly before mid-August.
On the one hand, a large share of imitation memory itself is sold to foreign markets, so the interruption of foreign trade will have a greater impact on the sales of textile owners; on the other hand, Due to the rise of T400 and T800, many domestic brands use these non-ammonia elastic fabrics to make cold-proof clothing to replace the original imitation memory, which has also caused their “internal and external difficulties” in the market.
In late August, news of partial improvement came out in both the domestic and foreign trade markets. As the main force in autumn and winter fabrics in previous years, the performance of imitation memory is also remarkable. “Most of the recent orders are foreign trade orders, and the market is gradually starting to pick up,” he said. Mr. Zhang, who specializes in imitation memory fabrics, said. Another imitation memory manufacturer also said that it has recently received 130,000 meters of foreign trade orders.
It is understood that the current price of 75D weft twist imitation memory on the market is 2 yuan/meter, and the price of 75D full twist is about 3 yuan/meter. Last year, the price of 75D full twist was almost 4 yuan/meter. Yuan/meter is on the higher side. Although there is a big gap between the price and last year, for the market that has been sluggish for nearly three quarters, as long as the price is stable and the goods can be sold, it is already good!
The market may have a “good start” in September!
According to traditional practice, for textile bosses, July and August are originally seasonal demand off-seasons, whether for foreign trade or domestic sales. , the market trading atmosphere is poor. In previous years, in late August, market sampling and trial order operations would increase significantly, and domestic and foreign trade orders for fabrics would be issued one after another around September, starting what we call the “Golden Nine” market.
Affected by the epidemic this year, the ordering model of downstream customers has changed. The purchase of autumn and winter fabrics has been delayed again and again in the early stage. With the launch of autumn clothing, the market has already The purchase mode of winter clothing fabrics has been launched, coupled with the current low price of gray fabrics and the signal of bottoming out and rebounding after the promotion of raw materials, it has boosted the start of this wave of market.
“Our previous inventory of gray fabrics was more than 1.2 million meters, and more than 200,000 meters have been sold out this week. Although there are still millions of meters in stock in the factory, Business is indeed better than before,” said the person in charge of a textile factory with more than 60 water-jet looms.
“Our orders for pongee have also improved recently, and shipments are better than in the first half of the year. We are shipping every day, but the inventory pressure is still relatively high, but at least the inventory is not rising.” Another worker who produces pongee The owner of Maoyi Textile Factory said.
Based onData from sample companies monitored by Guosidu.com show that the inventory of gray fabrics in Shengze has recently declined compared with the previous period. The current inventory of gray fabrics in Shengze is roughly maintained at about 45 days.
Editor If anything
Of course, although the market is beginning to show signs of recovery, for most fabric manufacturers, huge inventories that are difficult to digest in the short term are still holding them back. The “throat”.
Unless a high inventory alarm is triggered, manufacturers will dare to easily reduce production. Today’s textile market has entered a stage of great waves. Textile bosses cannot just rely on “suffering” to “get ahead”. They must take the initiative, follow the market, and make their products bigger and stronger, so that they can seize the opportunity before it comes!
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