On May 24, the 618 Mid-year Carnival Shopping Festival on Tmall, JD.com and other e-commerce platforms officially opened pre-sales. It is worth noting that JD.com’s pre-sales for sports and cycling, shoes and clothing and other categories have experienced explosive growth. On the 24th and 25th, the number of users participating in the pre-sale of sports shoes and clothing increased by 270% year-on-year, and the amount of pre-sale deposits paid increased by 25 times year-on-year.
After the launch of Tmall “618” pre-sale , a group of businesses trying to sell “ready-to-produce” clothing sales have become popular. Additional clothing orders from Ali Rhino Factory have been scheduled for next month!
It can be seen that the national clothing consumption level is picking up this year, and the 618 activities have stimulated In addition to clothing consumption, downstream trade weaving has also picked up.
It is understood that the market gradually weakened after May Day, and by the middle of the month, some It has picked up again, which was affected by the 618 movement. Like last year’s Double Eleven, under the influence of the epidemic, clothing brands have changed their previous sales models, and the number of pre-stocked goods has been decreasing. This year’s 618 has launched a “sell now and produce now” model. With the release of pre-sale data, clothing companies have a clear production quantity. They do not need to wait and see for a long time, but place orders quickly and accurately. No, this is the wave of orders felt by trade weaving companies recently.
Manager Jiang of a domestic sales company said: “After May Day, we basically have no orders left. I was a little anxious at the time, but fortunately I have received a lot of repeat orders recently. The quantity is not large, and they are only a few kilometers away, but it is enough to keep me busy for a while. It is mainly the 618 event. The sales this year are not bad, so the number of customers has increased again. .”
Manager Tang of the weaving company also said that the delivery speed at the beginning of the month was significantly slower, and prices also fell back. However, the sales volume improved again after the middle of the month. Especially recently, T400 and other gray fabrics have begun to sell well again, and the prices have been raised again.
“The market has picked up recently. Domestic sales and exports have improved, and the volume has also improved. It is relatively large. Therefore, there is not much stock left, and our company is currently stocking up.” Mr. Sun from Danbu Supermarket revealed.
01
618 activities stimulate clothing consumption
Nowadays, the market is recovering. On the one hand, it is naturally affected by the 618 event. It is like Double Eleven, which can drive consumption well whether online or offline. As for clothing, part of the original inventory can certainly be removed, and this year’s new products can also increase sales. The inventory is gone and demand is coming, which will naturally promote the recovery of the entire industry chain.
02
Gray fabric prices are loose, manufacturers are promoting
On the other hand, the price of gray fabrics has dropped, and gray fabric manufacturers have begun price reduction promotions again. Now is a critical point after the peak season and before the off-season. The psychological expectation of weaving companies to rush to ship has increased, and the price of gray fabrics has loosened. This has made many traders and garment manufacturers have the idea of buying at the bottom, which has boosted the mentality of stocking up.
03
Market confidence is restored, traders are actively stocking up
The restoration of confidence has led many textile people to place their hopes on the autumn and winter market in the second half of the year. Since the second half of the year is the main sales force throughout the year, companies want to win this battle. The pre-sale data of 618 is quite impressive, and it can be predicted that the peak season in the second half of the year is expected. In addition, with the advancement of universal vaccination, the economic recovery will further improve in the second half of the year. At the same time, the backlog of textile order demand for the first half of the year will also explode, so we have high hopes for the second half of the year.
Postscript
Although the market is picking up, whether it is the order demand for 618 or the stocking up for the second half of the year, the quantity is not large, and the market has not felt as hot as the peak season. , so textile people still cannot be too optimistic and relax their vigilance. In particular, do not blindly follow the trend and stock up. After all, there are still three months before the “Golden Nine and Silver Ten” in the second half of the year, and everything is still unknown. Caution and appropriate stocking are still the most important principles for enterprises.
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