In the e-commerce shopping festival 618 event that just passed, the sales monitoring data of the entire network showed that the clothing category ranked third and achieved very good results!
At the same time, according to CCTV Finance reports, In Quanzhou, Fujian, where my country’s men’s clothing brands gather, many clothing companies’ products are selling out, and their machines are operating at full capacity, creating a booming scene. Septwolves’ 40 production lines are operating at full capacity and can produce more than 10,000 pieces of garments in a day; Lilang has added 7 production lines to replenish the 618 orders… and many clothing companies are working overtime to produce tens of thousands of additional pieces in the future. Ready-to-wear.
In recent days, the clothing sector has been busy with orders from before and after the 618 event. The gray fabric end, which is closely related to clothing, does not seem to be affected by this and is equally popular, maintaining a stable operation in a tepid manner. The textile market in June seems to have reached a watershed. Some textile bosses are busy, while others are idle. We have already investigated before and found that fabrics such as four-way stretch, T400, high-elastic, nylon, and pongee have had better transactions in the recent weaving market. However, only a small number of manufacturers have done well, and there are still some manufacturers that produce these products. The sales volume of the manufacturer is also average. It is also the traditional off-season for the weaving market, and the overall market is actually weak.
According to data from Silkdu.com, the current operating rate of water-jet and air-jet looms in Shengze area is 63.5%. The startup status of weaving clusters in surrounding areas is also average. The startup rate of Xiaoshao circular knitting machines is 56%; the startup rate of Haining warp knitting machines is 79.5%; the startup rate of Changshu warp knitting machines is 75%; and the startup rate of Changxing water jet knitting machines is 76%. Judging from the pictures, they all show a slight downward trend.
The owner of a weaving company said, Currently, the operating rate is 70% affected by production restrictions, but the inventory of gray fabrics in the factory has been slowly increasing. There are not many orders on hand now, and only some proofing is being done. According to feedback from the person in charge of an enterprise integrating industry and trade, there are currently not many orders, and most of them are small-quantity re-orders, plus some proofing for next spring and summer orders.
Judging from the order receipts, the market is indeed entering the off-season, and The normal state is like this every year, with no exception in the past two or three years. The clothing industry is booming and production is in full swing, while the gray fabric industry has been declining and entering the off-season, forming a sharp contrast. Weavers in the weaving market don’t have to worry too much. After surviving the off-season, hope is ahead. The market in the second half of the year may gain more confidence from this e-commerce activity, sweeping away the gloom of the past.
The apparel industry continues to recover
Last year, under the influence of the epidemic, the entire textile and clothing industry chain was indeed greatly affected, and the consumption of clothing was greatly reduced. This year, as the domestic epidemic has dissipated, clothing purchasing power has also rebounded significantly. This year’s 618 clothing category sales were 68 billion yuan, compared with only 39.9 billion yuan last year, a year-on-year increase of about 70%. According to statistics, among the 49 Shanghai-Shenzhen-Hong Kong textile and apparel listed companies followed by the Retail Research Center of Lianshang.com, the first quarter reports of 33 companies in 2021 have been disclosed. Among them, more than 60% of apparel companies’ performance in the first quarter of 2021 increased significantly year-on-year, achieving “double growth.” The above data shows that the country’s clothing purchasing power is continuously increasing this year, and the industry is continuing to recover. Therefore, there is reason to speculate that the sales of winter clothing produced this year may return to normal levels in previous years, and the possibility of large quantities of unsalable products is reduced. For terminal clothing manufacturers, This is undoubtedly great news.
Confidence in the weaving industry has recovered
After this 618 sale, the inventory of clothing companies has been more or less relieved, and has even been emptied. This has also doubled the confidence of clothing companies, and companies may gain momentum to produce new orders in the second half of the year. The hot sales of this e-commerce event have allowed clothing companies to withdraw funds and have more funds to start orders in the second half of the year.
Coupled with the gratifying data of 618, it reflects that the sales data of Double Eleven may be better. According to previous years, most Double Eleven orders were launched in August and September. Not surprisingly, August and September this year will also usher in the peak season. Because of this, many downstream fabric bosses are optimistic about the market in the second half of the year and have already begun stocking up. This has led to a partial improvement in June, which was originally the off-season. From a data perspective�The sales growth of most apparel companies is gratifying. However, it is worth noting that the first quarter of 2020 was the most severe period of the epidemic. Therefore, there were many rapid “double increases” this year. In fact, it was because the sales of most apparel companies dropped significantly due to the impact of the epidemic in the same period last year. In other words, we cannot rely on data alone to judge the market situation in the second half of the year. We should not be too optimistic and it is recommended to treat it rationally.
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