Recently, Shengze is holding the Fashion Weekly Exhibition, and the various catwalks, releases, and displays are very exciting. The editor can’t help but think,What is fashion?
When I was in junior high school and high school, I had no idea what fashion was. Probably the most relevant thing to fashion was basketball shoes. At that time, because Yao Ming liked watching NBA, he would often buy related magazines, and also read through various I learned about sneakers through various channels. Just because the price is too expensive, I can’t buy one pair a year. At the same time, I also wonder why a pair of sneakers costs almost a month’s salary of an ordinary person, and everyone is still rushing to buy them.
When I arrived at university, although I studied textile engineering, most of the teaching content was engineering. Although I also took some elective courses related to fashion, I still had little understanding of the concept of fashion at that time. The teacher talked in class about how powerful Uniqlo’s industrial chain quality control process is. I can understand this. After all, you get what you pay for in industry, but I still can’t understand why the prices of those luxury goods are so high.
After working, I also read some books, learned more relevant knowledge, and also had some thoughts about fashion.
Fashion represents a kind of popular culture, and culture, in my humble opinion, is the ability to tell a good story and let others accept the story.
To tell a good story, you must first have a “good voice”. As far as the fashion industry is concerned, it requires the industrial conditions to produce related products. After so many years of development, my country’s textile industry has become the irreplaceable leader in the world in terms of production capacity. It has also continued to accelerate breakthroughs in technology and quality, and new achievements will be made every year. Shengze is one of the representatives. As a small town, it has an annual output of 15 billion meters of various textile and clothing fabrics, more than 100,000 looms of various types, and 18 national-level textile development bases, accounting for 10% of the country’s total. 16% of the textile development base.
You have a foundation for storytelling, but to make people interested, the story itself is also important. When many people buy a brand product, they subconsciously identify with the story behind the brand. But the modern fashion industry originated in the West and has been developing for hundreds of years. However, China has only made efforts in this area for a few decades, and it has only really paid attention to it in the past ten years. There is indeed a problem in this aspect. Not a small gap. But China is not without its advantages. China’s advantage is its own unique culture.
Aesthetics is a matter of opinion. China, Japan, France, Iran, the United States, Brazil… Every country and region is influenced by their own culture and has its own unique set of aesthetic logic. It is difficult to feel these things without truly integrating into this land.
In addition, China’s five thousand years of history contains countless treasures, waiting for people to discover them today. For example, with the recent controversy surrounding the Dior horse skirt, it can be clearly seen that traditional Chinese clothing culture can be fully integrated with current fashion, and some designs are still full of vitality even today. Therefore,China does not lack “good stories”, but only good modern adaptations of these “stories”.
After you have a good story, the next thing you need to consider is how to spread it and let more people know about it. I have never understood why there are so many fashion weeks and what their significance is. However, after participating in Shengze Fashion Week, the editor has some understanding of this. A single brand exposure has limited influence, but the exposure of multiple brands together, supplemented by a series of activities, can not only share costs, but also generate income. An agglomeration effect.
In addition, exposure in the past was mainly reflected in print media, mainly newspapers and various fashion magazines. However, with the development of the times,new media, especially the rise of live broadcasts and short videos in recent years, have also It gives enterprises a new self-presentation platform. At this time, as long as there are good products and good stories, it will inadvertently have the effect of “breaking the circle”. This is the case with Hongxing Erke, which suddenly became popular some time ago.
my country’s textile industry has a long history. After the reform and opening up, textile was also the first industry to develop. But today, although the scale of China’s textile industry hasIn retrospect, the “hardware” already exists, but if we want to pursue higher added value, the “software” has fallen into a bottleneck. This “software” is the fashion industry. China’s modern fashion industry does not have hundreds of years of accumulation in Western countries. Therefore, at the beginning of reform and opening up, there was a situation where “foreign monks like to chant sutras.”
However, as China’s comprehensive national strength improves, the cultural confidence and cultural identity of the people are also growing, and their international voice is also increasing. China’s fashion industry will also tell its own story well.
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