Since the beginning of this year, the fabric market has fallen into a strange circle. As an evergreen tree in the autumn and winter market, four-sided elastic has also encountered the crisis of “fashion” decline. The “top-class” fabrics have ceased to exist, and the situation of other fabrics has become even worse. difficult. For example, imitation silk fabrics, as we all know, the peak season for imitation silk is from November to April of the following year. What is the current status of imitation silk fabrics recently? Where will the market outlook go?
If you want to know the current situation of imitation silk fabrics, you have to look back at its development history.
The expansion period of imitation silk fabrics
Since 2010, the total transaction volume of imitation silk fabrics has been increasing year by year. In the first half of every year, imitation silk fabrics will become a “cash cow” for fabric merchants. In the eyes of fabric merchants, imitation silk fabrics are the guarantee of sales and profits; in the eyes of designers, clothing made of imitation silk fabrics has a unique elegance and personality; in the eyes of consumers, imitation silk fabrics are an alternative to real silk fabrics. . Apparel merchants have recognized this business opportunity and are really thirsty for imitation silk fabrics.
By 2011, when the fabric market was gradually falling into a trough, the sales of imitation silk fabrics were soaring, bucking the market trend and becoming popular. Because imitation silk fabrics have been popular for many years, a large number of fabric dealers have sprung up. For a time, imitation silk fabrics have dominated the market.
As the saying goes, things must go to extremes. In 2016, the sales of imitation silk fabrics were increasingly sluggish. The former star had lost its halo and the price had fallen to the bottom. Faced with high inventories, many imitation silk fabric manufacturers have become unprofitable and have chosen to seize the market through price reduction promotions.
After getting rid of the shackles of oversupply, starting in 2017, imitation silk fabrics emerged from their cocoons and became the darling of the market again, and there was even a situation where “a piece of fabric is hard to find”.
The labor pains of imitation silk fabrics
Just when imitation silk fabrics were in full swing, the sudden epidemic caught fabric manufacturers off guard. In 2020, in order to cope with the shortage of orders and seize the market, fabric supermarkets that mainly sell finished imitation silk in stock appeared on the market. This type of fabric supermarket has fast delivery speed, strong flexibility, and avoids the risk of credit sales. Faced with these advantages, more and more fabric merchants have joined this model of sales. However, stocking requires a large amount of capital. Once the stocking becomes inventory, it will occupy a large area of the fabric merchant’s capital flow. Moreover, as more and more people join this sales model, the competition among fabric merchants becomes increasingly fierce, and the price war crisis strikes again.
When the time came to 2021, when fabric merchants thought that the peak season of artificial silk that had been delayed by the epidemic was finally coming, and the inventory in their hands could finally be sold, the actual situation cruelly told them that the traditional peak season was not that powerful. The popularity is not enough to turn their inventory into profits. In order to realize cash, many high-quality inventory cloths on the market are sold for the price of processed cloth.
The disruptive period of imitation silk fabrics
Fabric manufacturers entering the post-epidemic era also know that relying on “price wars” to win orders is not feasible, and they urgently need to find a way to break the situation, otherwise they may be the next ones eliminated by the market.
During the visit, the editor found that if you only rely on the market to obtain goods and focus on conventional varieties, you will be powerless against those fabric merchants that integrate industry and trade. After all, fabric merchants who own weaving factories are better able to control costs and have more room to maneuver in developing new fabrics. The upstream and downstream layout will become the choice of more and more enterprises. A while ago, news leaked out that chemical fiber tycoon Tong Kun had opened up the industrial chain, and two major derivative projects were about to start construction and put into production.
To strengthen its own competitiveness, the most critical thing must be the fabric itself. Simulated fabrics can be comparable to natural fabrics in terms of appearance, health and comfort, and can also achieve functionality, safety and environmental protection. They can look natural and be better than natural. Therefore, innovations such as improving fabric technology, improving the wearability of fabrics, improving fabric quality, etc. will increase consumers’ recognition of fabrics. Fabric manufacturers need to solve consumers’ pain points in subtle ways, meet consumers’ personalized needs, and enhance the added value and competitiveness of products.
Generally speaking, the cake of the market will always exist. No matter which industry it is, it will face the law that if it rises for a long time, it will fall, and if it falls for a long time, it will rise. The fabric industry has experienced so many ups and downs, ups and downs. Whether it can find a place in the market, every fabric merchant is exploring…
</p
