The peak season atmosphere of the “Golden Nine” is getting stronger and stronger, but do you always feel that there are any shortcomings in this year’s textile market? The editor carefully summarized the situation in previous years and compared it, and found that this year’s orders were market orders!
Printing and dyeing factories are still running insufficiently
Recently, according to feedback from the weaving market, the supply of gray fabrics has indeed become loose. But the salesmen in the printing and dyeing factory kept frowning, worrying about the small business volume. This week, the operating rate of printing and dyeing factories in Shengze increased slightly to 56.8%, a very small increase of 3.5% from last week. In the same period last year, the operating rate of printing and dyeing factories at this time had reached 70%!
The “culprit” that causes the weaving and printing and dyeing market trends to be inconsistent is the market order! During the peak seasons of previous years, large quantities of market orders would flow into printing and dyeing factories, resulting in liquidation and congestion in the entire printing and dyeing market. At present, we have not seen a large amount of market orders flowing into printing and dyeing factories, so dyeing factories are always under-operated.
The number of market orders shrinks
In fact, the lack of market orders this year has already been reflected in the first half of the year. In the first half of the year, under the influence of the epidemic, market orders were almost cut in half, and the words “market orders” no longer appeared in people’s mouths. Of course, the first half of this year is very special and may not be enough for reference, so let’s continue to refer to last year. In the first half of last year, market orders only lasted for about half a month, which could be said to come and go quickly.
According to the annual market operation, the current time point should indeed be the rhythm of gradually starting before the peak season. Most of them are market orders and domestic sales orders being released one after another, driving the entire market. In the past, a large number of markets would dominate the market and make the entire dyeing factory’s shipments tense and crowded, which could last from 1 to 2 months.
The lack of market orders is a trend in the textile industry environment. In the era of severe overcapacity, people’s demand for clothing has already changed from “more and cheaper” to “less and better”. Therefore, the market demand for fabrics of this quality has gradually decreased. In addition, after the Shengze market moved to water-jet looms, companies have also actively responded to the call and transformed themselves at the same time, with mid- to high-end fabrics as the production direction. Therefore, market orders are gradually rare here.
In addition, in the past, market orders could easily cost millions of meters, and they could be seen everywhere. However, since the epidemic and the economic recession, clothing sales have declined, and the ordering mode of end customers is changing. It is usually “small batches, multiple batches”, and no one dares to leave inventory in their hands. Market orders have also been affected. The order volume is decreasing. One million meters is already a large order, usually hundreds of thousands of meters. Market orders mainly correspond to the “Double Eleven” e-commerce season, but since last year, sales of Double Eleven clothing have declined, and there are not many orders placed in the market.
Of course, just because we don’t feel a large number of market orders coming at the moment does not mean that they will be absent in the second half of the year. Looking back on the past, a large number of market orders were ushered in at the end of September, and the peak period for orders was until October. It may not have reached the critical point yet, it is just preliminary preparations, and it remains to be seen what will happen at the end of September.
But in boosting the entire textile market, the market alone has unparalleled power. If this wave of market conditions can come and last until the end of the year, then the weaving end will inevitably be hot-selling again.
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