High-end foreign goods “love” Wenzhou, and import volume increased significantly during the New Year
Wenzhou Customs data shows that the import volume of high-end foreign goods increased significantly in the first half of 2008. Today’s Wenzhou market is filled with all kinds of internationally renowned high-end consumer goods. Where should I buy high-end foreign goods for the 2009 New Year?
International brand jewelry competes in Wenzhou
In large department stores such as Wenzhou Intime Department Store, Times Square, and Kaitai Department Store, Swarovski, PRECIOSA, ANTICA MURRINA ) and other brand jewelry appear frequently.
Wenzhou Customs data shows: In the first half of this year, Wenzhou Airport imported 1.069 tons of branded jewelry. These brand jewelry mainly come from Italy, Austria, the Czech Republic and other European countries. Jewelry includes necklaces, rings, bracelets, pendants, earrings and other types, and the materials include crystal, silver, glass, alloy, etc.
According to the Wenzhou agent, the new year has begun. They have all obtained the brand’s authorized agents in China. They will first test sales in the Wenzhou market, and then gradually develop markets in big cities such as Shanghai, Beijing, and Hangzhou. The import volume in the second half of the year will be adjusted based on sales.
Imported wine “loves” Wenzhou
Wenzhou Customs data shows that in the first half of this year, the total value of imported wine by our city’s companies was US$3.0161 million, a year-on-year increase of 103.73%, and the total import volume was 881,650 liters, a year-on-year increase of 2.89%.
The wine imported from Wenzhou Customs mainly comes from France, Italy, Spain, etc., and its agents are basically Wenzhou people. In addition, a significant trend in the city’s wine imports this year is the obvious increase in prices: the average import price in the first half of this year was US$3.42/liter, an increase of 97.69% over the same period last year. Especially in recent months, the number of high-end wine imports has increased significantly. The unit price of wine imported from Wenzhou Port alone is more than 40 US dollars per bottle, exceeding 3,000 liters, including Lafite, Latour, Cheval Blanc, Haut-Brion, and Mouton. , Margaux and other high-end wines priced at thousands of dollars each.
Zhu Haisheng, a Wenzhou-based overseas Chinese leader, has just acquired the exclusive agency rights for Italian Mondi Silo wine in China. He said that in recent years, Wenzhou people have become more and more aware of red wine, and the market penetration rate is also getting higher and higher. The red wine business opportunities in Wenzhou market have led many overseas Chinese to join the business ranks.
Wenzhou has become a brand clothing distribution center
Wenzhou Customs data shows that from January to June this year, Wenzhou’s brand clothing imports by air were US$13.16 million, and the total import amount accounted for 44.4% of Zhejiang Province’s air imports of clothing in the same period.
Last year, Wenzhou Airport imported international brand clothing. Based on the new ranking of import value, it has become the sixth largest national clothing import port after Shanghai, Shenzhen, Zhuhai Gongbei, Beijing, and Guangzhou, and has become a distribution center for international brand clothing.
Take Wenzhou Sublime Department Store Co., Ltd., a major clothing import company in Wenzhou Airport, as an example. This company has been involved in the agency sales of international brand clothing as early as 10 years ago, and currently acts as an agent for many international brands such as BOSS, VERSACE, ARMANI, ESCADA, and D&G. , in addition to 13 stores in Wenzhou, the company has also opened 31 stores in 12 large and medium-sized cities across the country.
According to Wenzhou Customs statistics, it is estimated that from January to April 2009, in the ranking of air-imported clothing enterprises in Zhejiang Province, Wenzhou Gaozhi Department Store Co., Ltd. will be listed in the province, and Wenzhou Tianying Clothing Co., Ltd. will be ranked third.
Industry insiders pointed out that the number of high-end consumer goods imported by customs reflects the changes in the living standards of Wenzhou citizens in recent years: whether it is food, clothing, or use, they are gradually approaching the international high-end market. It is expected that the import growth trend of high-end consumer goods in our city will continue to be maintained in the coming period. It is worth noting that the non-functional benefits highlighted by foreign brands have created a sufficient atmosphere of social recognition, which can easily lead some young people with poor self-control to over-consume and become the “moonlight clan” or the “debt clan”. AAFGBHGYUTKU
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