The low-price sales that have lasted for nearly three years were expected to improve due to Jinjiu, but the reality is always unsatisfactory. The trend of low-price sales is still flying all over the circle of friends, which makes textile bosses how to increase prices. ?
“The order is there, but the price cannot go up. If you are lower than others, even if the price is already very low, you still cannot control the customer and continue to lower the price. There is no way that the price cannot go up, and the cost is high. Taking orders is like It’s because of loneliness.” said a textile boss.
The peak season is not busy, distressing!
Just when the editor thought that the current market was improving, many textile bosses complained: “This year is really a mess.”
Some time ago, there were rumors that some textile bosses were receiving orders at the end of the year, thinking that Jinjiu was coming, but in the past few days, they have started to get slapped in the face. Most weavers said that the market has not changed, orders are being placed slowly, and there is insufficient stamina during the peak season.
In fact, this problem can be reflected in terms of the operating rate. According to the operating rate of sample companies monitored by Silkdu.com, the current operating rate in Jiangsu and Zhejiang is only 69.3%. As October approaches, except for the special situation last year, even if the market conditions in recent years have deteriorated due to the epidemic, the operating rate has already reached more than 80% during the same period in previous years, but this year the operating rate is less than 70%. Obviously, most textile bosses have not received the orders brought by the so-called peak season.
The truth is always so cruel. Even if the demand decreases and orders drop sharply, the textile bosses are not only facing less money, but what is even more terrifying is rebates.
Sell goods with the market, price increase? impossible
The inventory of gray fabrics in Jiangsu and Zhejiang has been at a high level all year round. Inventory has always been one of the big troubles faced by textile bosses. The phenomenon of selling goods before the epidemic also existed, but it was basically old inventory that could not be sold. It is different now, even just now The price of the fresh blanks is also ridiculously low, and the inventory is not worth mentioning.
Under such circumstances, the prices of textile bosses cannot go up at all. Conventional fabrics are now facing a situation of high inventory and low prices. For example, last year’s nylon yarn produced a lot of inventory due to speculation. What should I do if it cannot be sold? The goods are sold at low prices. The market price of many specifications is even lower than the cost price. The weaving boss goes outside to get the goods and does not produce them himself. This is good for digesting some inventory, but it is precisely because the price is too low that the price will increase in the future. It is very difficult. The inventory has been digested, but the price has stayed at a low level. The price of raw materials is also relatively stable, and there has been no sharp rise. In addition, the market is deserted, and it is impossible for textile bosses to increase prices.
Nowadays, in addition to niche fabrics that can earn some profits, regular products are simply produced “for free” for customers. There is no “hard fee” at all. If they fail, they have to resell them themselves. This is all caused by selling goods at low prices.
September has come to an end, and it is obvious that the market has not ushered in the Golden Nine due to the so-called Double Eleven and the Christmas season. Perhaps only a small number of textile bosses have improved, and most of them are still as bad as ever.
It seems that the arrival of the peak season is actually in vain. The textile bosses did not have much expectations for the peak season. They must lower their expectations to avoid further disappointment.
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