The “National Day” Golden Week has come to an end. Looking back on the entire holiday, in addition to the “sea of people and cars” on the highway as always, the dramatic cooling that can rival a “fracture” is even more impressive. Just when people were still shocked by the huge temperature difference of “winter” in just one second, a new round of cold air carrying wind and snow swept in again…
“Three Peaks” La Nina is causing trouble, what is expected to be brought by the cold winter?
The World Meteorological Organization reports that La Niña occurs when the temperature of the Pacific Ocean near the equator drops and the atmosphere above it reacts. The protracted La Niña phenomenon will continue in the next six months, becoming the first “three-peak” La Niña phenomenon this century, spanning three consecutive winters in the Northern Hemisphere and three summers in the Southern Hemisphere. Generally speaking, this phenomenon occurs every few years.
Affected by the rare “three peaks” La Niña, many places in our country have experienced extreme high temperatures this summer. On the contrary, after winter, our country is very likely to experience more severe extreme cold weather.
The textile and apparel industry is a highly seasonal industry. Historical data shows that clothing sales are closely related to the temperature of the season. Temperature changes brought about by seasonal changes are a key factor affecting the demand for clothing purchases. Especially when people are exposed to huge temperature differences, their desire to purchase corresponding clothing will increase significantly. For example, e-commerce platform data shows that during the National Day, the sales of autumn clothes and long trousers increased by 125.64% month-on-month, the sales of fleece pants and woolen hats both exceeded 100% month-on-month, and the sales of down jackets increased by more than 140% month-on-month.
A fabric company said that in previous years, orders for down jackets were generally placed gradually from May to June. This year, due to the extreme high temperatures in July and August, down jacket sales started in mid-September. Fabric orders are mainly for 420 nylon and 25D pongee. The person in charge of the company predicts that the severe cooling can boost the sales of related clothing fabrics by about 30%. Subsequent orders may arrive from October to mid-November, and the order cycle will be greatly shortened compared with previous years. The shorter order cycle reduces the response time left for fabric companies. In order to avoid the loss of customers caused by insufficient supply, companies must estimate fabrics and colors in advance, which is a great influence on the company’s predictive ability. Big test.
The European energy crisis may bring new growth poles to cold-resistant items
This coming winter, the entire Europe may face a serious energy crisis.
Since the Russo-Ukrainian War, Western European countries have begun to cut off energy imports from Russia in order to impose sanctions on Russia. Who would have thought that this approach would be a total loss of one thousand to the enemy and eight hundred to oneself. From then on, Western Europe’s natural gas would not only face a shortage of supply, but also face the dilemma of continued skyrocketing prices. In terms of natural gas use, heating accounts for the largest proportion of household energy consumption in the EU, reaching 62.8%.
Against this background, the export volume of electric blankets, a “cold-proof artifact” that had already fallen out of favor in my country, has strangely increased sharply. Electric blanket companies are working overtime 24 hours a day and producing at full capacity, but they cannot keep up with the rush of orders. Almost all of these orders come from the European market and have been scheduled until the end of the year.
European import data of Chinese electric blankets from January to August 2022 (data source: Jinshi Data)
There are electric blankets for indoor resting to keep out the cold, and down jackets, a must-have in winter, are indispensable for outdoor activities. As a key product with outstanding thermal insulation effect in winter clothing, the sales of down jackets may reach a higher level this winter.
A down jacket store said that with the influence of factors such as weak terminal demand, the involution of the down jacket industry is becoming more and more serious. While people are pursuing warmth, they also have higher requirements for the fashion and lightness of down jackets. Therefore, the concept of light down came into being and gradually swept the entire down jacket industry. This type of down jacket has a very low sense of presence on the upper and lower back, but its thermal insulation performance is not reduced at all. It fully meets consumers’ expectations for cold-proof clothing. Light down is slowly appearing in every household. inside the wardrobe. In addition to light down, three-proof down jackets are still the “proud” of the down jacket industry. Thanks to the continued rise in popularity of outdoor sports, sales of technical three-proof down jackets continue to rise. High waterproofness and strong cold resistance have become synonymous with such down jackets.
Taken together, the textile industry, which depends on the weather, may usher in a wave of benefits that will boost the production and sales of autumn and winter fabrics and clothing under the expectation of a “cold winter”. Although fabric merchants and clothing merchants stock up goods for the “cold winter” every year, there are also many people who make wrong judgments when stocking up. When the overall situation is not clear enough, we still hope that the textile industry willPeople should not stock up too much and blindly follow the trend of production.
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