In recent years, the global market has been significantly affected by the epidemic, but there is one industry that seems to be immune to the impact of the global economic slowdown. Even when sales of luxury goods are unfavorable, this industry is booming and growing! Who is it?
140 billion yuan → 286.9 billion yuan, it only took 6 years
The children’s clothing industry is one of the important subdivisions of my country’s textile and apparel industry. As the living standards of our country’s citizens continue to rise, and the society and family attach more importance to the next generation, the consumption expenditure of infants and children ranks among the household consumption expenditures. The proportion is increasing year by year, and children’s consumption has become the main force of social consumption.
According to statistical data, between 2015 and 2021, the market size of my country’s children’s clothing industry increased from 140 billion yuan to 286.9 billion yuan. It is expected that the size of my country’s children’s clothing market will exceed 400 billion yuan in 2024, and the market size will reach 473.8 billion yuan by 2025.
Data source: Euromonitor Prospective Industry Research Institute
From the perspective of the industry life cycle, the children’s clothing industry is still in the growth stage, with market demand growing rapidly and huge room for growth. In addition, the children’s clothing business has high profits and good profitability, so it is natural for companies to lay out children’s clothing.
A fabric company said that since the beginning of this year, the market has been tepid, and the company’s order volume is about the same as in previous years, and it has to lament that “life is not easy.” Taking stock of the number of orders, we can find that customers are generally conservative when it comes to placing orders. In previous years, customers who could place orders for 200,000-300,000 meters only placed 60,000 meters this year, which is disappointing! Looking back at various orders, the steady increase in orders for children’s clothing fabrics is really unexpected. It is precisely because of the growth pole of children’s clothing fabrics that this year’s order volume has escaped the “negative growth” crisis. Entering October, as the temperature drops sharply, the sales of light and thin down jackets are good, and some styles are even out of stock. Customers who specialize in children’s down jackets have successively placed a lot of additional orders, among which nylon and pongee are in demand. many.
From a business perspective, the children’s clothing industry faces future consumers of adult clothing. To a certain extent, arranging the children’s clothing business is arranging for the future. In a sense, this approach has locked in future consumers. . With the changing consumption concepts of young parents born in the 1990s and 1995s, the pursuit of improved quality and personalization of children’s clothing will provide space for consumption upgrades in the children’s clothing market.
Involution intensifies competition, and various enterprises are “breaking out of the circle”
The booming development of the children’s clothing industry has attracted more and more “players” to enter the industry, and the market competition caused by involution continues to intensify. In order to “break the circle”, companies are “showing their special abilities”.
From the clothing level itself, after the human body is dressed, the clothing has the performance to meet the requirements of the human body and eliminate any uncomfortable factors. Due to their physiological characteristics, children’s bodies are not yet fully developed, they are prone to sweating, their skin is sensitive, and their resistance is poor. Their clothing must not only cover their bodies to keep out the cold, but also have much higher requirements than adult clothing in all aspects.
A salesperson from a dyeing factory revealed that there was an order for four-season cotton in early October. The customer requested a special vat for the production. 40,000 meters of white material was brought into the warehouse every day, but only about 20,000 meters came out of the warehouse. The progress was slow and “it’s really too much to bear.” ”. It is understood that this fabric will be used in the production of children’s clothing in the future, causing customers to be extremely concerned about the effect of the finished product.
Another company that specializes in digital printing also said that as market competition becomes more and more fierce, in terms of product development, it is necessary to promptly observe clothing trends and integrate popular design elements and styles into fabric development to satisfy the diverse aesthetics of the new generation of parents as much as possible. need. For example, in order to cater to children’s strong curiosity about new things, the company developed a technological fabric that “changes color when exposed to water”. At first glance, it looks ordinary. However, the color-changing effect of the fabric after exposure to water is truly amazing. After the water stains dry, Finally, the fabric can return to its original shape. In addition to this fabric, the company also has novel and interesting products such as photochromic and three-dimensional printing, which have attracted children’s clothing giants such as Barabala, H&M, and Disney to inquire about orders.
At present, the concentration of the entire children’s clothing market is low and it is still in a highly fragmented and chaotic stage. As the concept of healthy living deepens, the demand for high-end children’s clothing may explode. As the upstream of clothing, fabric companies and finishing companies have great potential. If they can target business opportunities and seize them, they may be able to “ride the wind”!
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