Since the epidemic, people’s desire to go out has become stronger and stronger. Many people no longer suppress their desire to travel and have begun planning outdoor trips. Industry data points out that 62% of Americans plan to take as many as four trips in 2022. Therefore, the demand for outdoor clothing has also increased sharply.
Million-meter orders return to the market
And with the arrival of Black Friday and the Christmas season, the foreign trade market seems to have new trends, and the peak season has become more obvious and orders have naturally increased. Recently, a friend of the editor received a foreign trade order from the United States. The total demand is for 600,000 sets of mountaineering clothing, involving an estimated one million meters of fabric.
Now that we see a large order, everyone will definitely pay attention to the profit of this order. It is understood that the profit of this order can be more than 1 yuan per meter. This is mainly due to the current low RMB exchange rate and the decline in sea freight. With several favorable conditions, the profit from this order is relatively considerable. Of course, in today’s market environment, oversupply still exists. On the one hand, customers continue to lower prices, and on the other hand, cloth bosses are selling at low prices to clear inventory, so profits are definitely not as good as before.
Outdoor economy is still a hot spot
Since this year, the four words outdoor economy have been mentioned constantly. Outdoor camping is still very popular both at home and abroad. Xiaohongshu data shows that as of September 2022, there have been 4.17 million+ notes on “camping”. “Camping Equipment” has 630,000+ notes. The editor went to Shang Lake during the National Day this year. What was different from previous years was that tents were set up on the lawns around Shang Lake, and there were people camping along the way.
Camping, a new way of life for all, has become popular, which is undoubtedly good news for the textile industry! And under the current situation, the outdoor economy may not be a short-term bubble. The reason why camping can develop rapidly is that, on the one hand, the epidemic has restricted the scope of people’s activities, making this new outdoor way widely recognized; on the other hand, For a relatively low-frequency consumption scenario like camping, camping in parks and suburbs lowers the consumption threshold, which is more conducive to businesses expanding the market in the future.
Has the market finally reached a turning point?
The peak market season has left
There are only two months left before the end of 2022, and due to the early Spring Festival this year, the textile market is basically in the final stage. Some business owners revealed that they will gradually prepare to collect payments from now on. You may be ready to take a vacation around the beginning of January. There is no point in working for more than ten days this year.
I also saw a very real picture in the circle of friends. This 2022 calendar vividly expresses the experience of textile people this year. They experienced an epidemic at the beginning of the year, high temperatures in the middle of the year, and another epidemic at the end of the year. This year there was basically no After a while, through the data monitoring of Silkdu.com, we can also see that the current operating rate of the weaving market has remained at the same level throughout the year, almost 70%, which shows that weaving companies have maintained a relatively cautious attitude throughout this year.
Generally speaking, there are definitely still orders in the current market, but the cakes are smaller and it is impossible to get even rain and dew. Most bosses said that this year’s orders are still mainly small orders, and now that the peak season is over, This year’s market seems to be a foregone conclusion.
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