“Golden Nine and Silver Ten” came and went quietly, bidding farewell to this traditional peak season with insufficient quality. The current textile market is full of fatigue. Many fabric companies have a very hard life, and “order shortage” has become a problem for enterprises. The biggest “heart disease”. Faced with an increasingly severe market environment, they either “lay down” or make innovative breakthroughs, or even directly choose to “switch tracks” in order to survive…
If you can’t see clearly or feel anything, “lying down” is a last resort
With the end of the “Silver Ten” period, although the textile market in the past will also experience a cooling-off period, this period will not last long. Situations such as “trucks filled with fabrics” and “dyehouses queuing up for liquidation” are also “commonplace” in the textile market in November.
But this year, there have been significantly fewer trucks pulling goods on the road. Even dyeing factories are complaining that they have “no orders to make.” Some fabric companies even lamented that “the orders are gone as we talk about them.” The completely different market performance makes more and more textile people say that they are unclear about the market outlook.
A certain imitation silk weaving company said that since the beginning of this year, the imitation silk market has not seemed to be doing well, and its performance has been like “tepid water”. Looking back on past years, at least at certain points in time, fabrics have been selling well for a period of time. Faced with this abnormal phenomenon, what weaving companies can do is actually very limited. If they want to fundamentally improve it, they still have to count on the market to pick up. Now we can only try to “survive”, maintain the status quo and wait for spring to bloom…
The market performance is not optimistic. In addition to the continued weakness on the demand side, another key reason is overcapacity. If supply exceeds demand, “lying flat” is also a helpless move.
Actively save yourself and go against the current to find a way out of the situation.
The market has fallen into a “cold winter”, and fabric companies are facing the dilemma of “more monks and less rice”. Under layers of pressure, companies are also looking for ways to break through.
A certain autumn and winter spot fabric company revealed that orders this year are not strong. On the one hand, it needs to stabilize orders from regular customers, and on the other hand, it needs to actively expand new customers. However, it is not easy to expand the customer base. In addition to relying on word-of-mouth to attract intended orders, more often, we must seize every opportunity to widely advertise product color cards and color samples, and use a “wide net” approach to spread the news to intended customers. in hand. Fortunately, the efforts have paid off. New customers have increased by about 20% this year, injecting new vitality into the total order book.
The person in charge of an outdoor fabric lamented that although some fabric companies have been talking about R&D and innovation, the technical content of the R&D products is very small, resulting in the products being quickly copied as soon as they come out, and the competition space is lost. If you want to occupy a place in the fabric market, you must first clarify where the company is positioned. After finding the correct positioning, you must understand the fundamental needs of the target group and find the research and development direction for fabrics from the underlying logic.
If you want to revitalize the fabric market, you need some companies to go against the current and find a way to break the situation. In their view, although the road ahead is long, it is better than standing still.
If you can’t play anymore, then “run away” and change the track.
Due to the serious homogeneity of the market, fabric companies are trapped in the quagmire of “involution”. Some companies reflect that if they continue to play like this, both sides may lose. So, they began to find another way and switch tracks.
For example, a new materials company in Zhejiang has transformed its products from traditional fabrics into auto parts. According to reports, these auto parts are covered with imitation suede materials produced by the company. These super-fiber imitation suede materials combine the characteristics of leather and fiber. They have the texture of leather and the softness of cloth. They also have properties such as friction resistance, anti-aging, and constant temperature insulation. They are a “warm” product. functional materials.
There is also a fabric company that focuses on foreign trade. Facing the increasingly sluggish export environment, it resolutely chose to change its track and founded a company that specializes in maternal and infant products. He said that instead of continuing to compete for the fabric market with others, it would be better to just change the direction and start over. At present, the maternal and infant market has promising prospects and is worth a try.
Although their choice seems to have bid farewell to textiles, it seems that they are more or less inextricably linked with the textile industry. Changing your thinking may be a new way out.
Postscript:
The market has entered the “hibernation period” ahead of schedule. Facing industry reshuffle, companies have different choices. As the seasonal peak season for terminal demand has passed and the domestic epidemic situation has recurred, perhaps surviving the epidemic safely is the company’s biggest vision at the moment.
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