The time now happens to be in the golden three peak seasons of the textile market, but many textile people in the market have not felt the feeling of the “golden three” peak seasons. They think that this year’s market is not prosperous in the peak season again, but the editor thinks To put forward a point, there is no longer a golden peak season in the traditional sense.
01
There is a peak season for domestic trade, but it doesn’t feel like much
However, this does not mean that there are no peak seasons and off-seasons. The well-known two traditional peak seasons of Gold, Silver, Four and Gold, Nine and Silver are mainly targeted at domestic sales. These two time points usually coincide with the change of seasons, that is, when people need to change their clothes. time, so there may indeed be a peak season for domestic sales.
But when it comes to domestic sales, everyone knows that the current domestic sales market can be summed up in one word – volume! The spot price of 300 pongee has reached 2.7-2.8, and the next development momentum is vaguely in line with that of bile cloth. As long as the quality is not too bad, the main thing is to compete with the price. According to the data monitoring of Silk City.com, the current inventory of gray fabrics in Jiangsu and Zhejiang is as high as 35.4 days. Even after entering the Golden Three, the upward trend of inventory has not weakened. Overcapacity and price shopping have led to the peak season not looking good. It’s booming.
02
There is no peak season for foreign trade, but the market is flat
In terms of foreign trade, there is no so-called off-season and peak season in the real sense. If a company cooperates with international brands, in global trade, there will always be a place where it is winter, and down jacket fabrics will inevitably be purchased by clothing companies. , and if there is really a peak season for foreign trade, it would be the Christmas shopping season and the Black Friday consumer festival. These two times are.
Flat market conditions are not something that just started to appear this year. In fact, this situation gradually emerged 20 years later. At that time, it was also called the peak season was not prosperous and the off-season was not weak. Foreign trade orders often appeared in small batches and multiple batches. This is also the result of the weak global economy. Many terminal clothing companies have adopted the method of pre-selling first and then buying the fabric to avoid fabric inventory, and the foreign trade market after the market flattened is even more uncomfortable. It’s the atmosphere of gold, three and silver.
03
Although the market is flat, it cannot lie flat
The concept of peak season may be blurred, but textile people are not lying down. After research, the editor compared the market in the previous two years with the current market. The most profound thing I feel is that there are more and more companies developing fabrics. In the first two years, the editor This may only be something a small number of people are doing this year. More people are waiting for a new product to come out to crack it, and then follow the trend to earn dividends. However, this year’s situation is that more people are really making their own “top card” .
As mentioned above, homogeneous products will only bring about involution, and involution will only involve everyone in this whirlpool. “Blindly following the trend will only drag yourself to death, so our company does not research We only study what others are doing, and we only study what others are not doing.” An old master who has been in the textile industry for 13 years said that differentiation is a major trend in the future. This is also a requirement of the entire environment. In the years from 20 to 23 Some of the orders that have been shipped out of China have been returned recently. As mentioned in past articles, 70% of the orders have been kept overseas. The products returned are all high-tech and cutting-edge products, so improving their own products has become a major issue.
As competition becomes more and more fierce, information warfare has gradually entered the stage. Many companies have established their own publicity departments and public relations departments, advertising on self-media platforms and offline platforms, and using all means to make their fabrics more popular. Being seen by more people, it can be said that the current market situation is really like this, even if the wine is fragrant, the alley is afraid of being deep!
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