During the preliminary market research, textile companies generally lamented, “Business is getting more and more difficult now, and hot-selling fabrics no longer exist!”
However, a “dark horse” has emerged in the fabric market recently, and it is so popular that it can be said that fabrics are hard to find. Not only has the price of this fabric increased by 50%, but only high-priced fabrics are still available on the market. If you order, you need to queue up in cash…
Let’s take a look at what this fabric is all about.
In March, no one wanted to deal with it, but in May, it was out of stock and asked for a high price.
According to relevant sources, this hot-selling fabric is a high-density ultra-thin nylon product called 20*20+30 nylon-polyester pearl points. It has the characteristics of being durable and easy to wash, light and soft, wide and not easy to deform. In terms of appearance and feel, this fabric has a tight and delicate texture, clear and textured lines, and is overall light and yarn-like. In terms of weaving technology, the fabric is woven with a mixture of 20D and 30D yarns to form a concave and convex structure, which can quickly conduct sweat. The upper body of the garment can bring a long-lasting dry experience. It is an ideal fabric for making outdoor clothing such as sun protection clothing and skin clothing.
It is understood that this fabric has been out of stock everywhere recently, and people are asking for it one after another. Due to the hot sales, the price of gray fabrics alone has increased by 50%. When asked whether there was any gray fabric in stock, the textile person said frankly, “There is no stock in stock, and I am also short of fabric. Those who have stock in stock are making a lot of money!” Market feedback shows that there are currently no stocks of this fabric on the market. It’s a high-priced gray fabric, and you need to queue up in cash to order it. It’s “hard to find”!
Despite the current popularity of this fabric, its situation was very bleak two months ago. A textile boss said helplessly that in March, there were a lot of goods in the warehouse. He wanted to get rid of them, but there was no one. Dare to ask for it.
It is obviously a kind of fabric. In March, no one wanted it. In May, it was out of stock and asked for a high price. In just 2 months, this fabric not only experienced a “salted fish turnaround”, but also successfully became a hot item. Looking at this situation, I believe many textile people will say with emotion that opportunities will only be reserved for those who are prepared.
It’s obviously an old product, so why is it so popular?
Through market visits, in fact, Jindi pearl dots are not a new product. Therefore, questions also arise. It is obviously an old product, why did it suddenly become so popular?
As we mentioned above, this is a fabric suitable for skin clothing and sun protection clothing. Not long ago, an article analyzed the huge demand in the hard sunscreen market in recent years from a data perspective. At the same time, the article also pointed out that May will be the fastest growing month for the sunscreen category (the growth rate exceeds 15%! 1℃ brings millions level orders, also brought…). It can be seen that it is inevitable that such fabrics will be popular.
Relevant sources revealed that Bosideng, the “upstart” in the field of sun protection, has made extensive use of this fabric in its sun protection series this year. Even Jiao Nei, an “old driver” who is deeply involved in sun protection products, has also used this fabric in some of its products. Even sun protection clothing in certain regions is adding this fabric.
In order to verify this statement, the editor specially checked the sales data of the above-mentioned brand-related products on an e-commerce platform. The sales volume of tens of thousands can indeed provide enough confidence for the hot sales of this fabric.
From a consumer’s perspective, sun protection clothing made of this fabric has a unique texture. Compared with previous knitted sun protection clothing fabrics, it is thinner and more breathable. It is also conducive to designers to overlay elements, such as splicing mesh. and other fabrics, which can make the clothing more fashionable and designed, giving people a refreshing feeling.
Postscript:
In the past, there were traces of the popularity of fabrics, but it is difficult to predict which fabric will be popular now. The current textile market is changing rapidly. No matter how popular the fabric is, do not buy it at a high price and blindly stock up on goods. Do not let the temporary “hot cakes” turn into the inventory “bombs”.
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