The textile market is closely linked to climate. Currently, as the temperature rises, the textile market gradually enters the off-season. However, despite the decline in order volume, the overall market sentiment has not been affected.
618 Shopping Festival Clothing
sales growth
During this year’s 618 Shopping Festival, the final transaction data of clothing sales attracted much attention from practitioners in the textile industry.
Judging from the sales of the downstream woven fabric market this year, sports and outdoor products have become one of the most popular categories. On an e-commerce platform, sales of tents, mats, tables and chairs increased by 35% year-on-year, and sales of outdoor backpacks doubled.
On another platform, sales of sun protection clothing increased by 96% year-on-year, sales of hiking, mountaineering, and cross-country shoes increased by 54%, and sales of jackets increased by 264%.
The growth in sales of sports and outdoor products reflects consumers’ pursuit of health, leisure and exploration. At the same time, consumer confidence in the terminal apparel industry is also recovering.
Consumer confidence is recovering
It can be seen from the performance of the 618 Shopping Festival that the demand for the terminal clothing industry is still strong. The recovery of consumer confidence is not only reflected in the sports and outdoor categories, but also gradually recovers in other apparel fields.
Some fashion brands and designer brands have recently launched summer collections that have received good market response. Fresh, lightweight fabrics and styles have attracted consumers’ attention, and sales for many brands are on the rise.
With the recovery of the economy, people have begun to rekindle their desire for fashion and high-quality life, bringing new opportunities to the textile industry.
Textile market trends are busy
As the vane of the textile industry, printing and dyeing factories play an important role. It is the last shipping gate of the entire industry chain and can directly reflect the current textile market.
Recently, the workshop of a printing and dyeing factory in Shengze showed a busy and orderly scene, with large and small tube cars filled with dyed finished fabrics. This scene not only reflects the busyness of the printing and dyeing factories, but also sends a positive signal to the outside world about the textile market: even in the off-season, the market is still busy.
According to data monitoring, the current operating rate of printing and dyeing factories in Shengze is about 67.1%, which is basically the same as last week. Although the overall operating rate is not high, some differentiated category workshops are still very busy.
The growth in clothing sales and the recovery of consumer confidence during the 618 Shopping Festival show that consumer demand for textile products is still strong. In the face of competition and changes, Shengze textile companies should actively innovate, further focus on quality and sustainability, better adapt to market demand, and strive to maintain the good development momentum of the industry.
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