With the rise of e-commerce, the textile industry has also faced many new opportunities and challenges. In the past few years, China’s cross-border e-commerce import and export scale exceeded 2 trillion yuan for the first time, reaching 2.1 trillion yuan, an increase of 7.1%. This data shows that cross-border e-commerce has injected new impetus into the development of my country’s foreign trade.
In addition, the report pointed out that China’s bulk e-commerce market size will reach 24.5 trillion yuan in 2022, a year-on-year increase of 6.75%. It can be seen that e-commerce has had a huge impact on the textile industry.
What has e-commerce brought to us?
First of all, e-commerce has expanded the market of the textile industry. In recent years, the rapid rise of e-commerce and live broadcast platforms has made it no longer a joke that “everything can be sold live”. All walks of life are trying to use live streaming to attract customers for promotions, and live streaming e-commerce has become a popular track for online marketing.
Through e-commerce platforms, textile companies can promote their products nationwide or even globally, breaking geographical restrictions and greatly expanding the potential customer base. Both clothing and fabrics can be sold through e-commerce, which brings more opportunities and potential to the textile industry.
However, the development of e-commerce also brings some problems and challenges.
Higher requirements for shipping speed
The e-commerce platform provides a more convenient shopping experience. Consumers can purchase the clothes and things they want anytime and anywhere through the e-commerce platform. At the same time, e-commerce has also set off a wave of fast fashion craze.
Recently, the editor visited many companies and found that in today’s general context, textile companies generally survive in two ways:
1. Deeply cultivate a single variety and make a product to the extreme, whether in terms of functionality or color configuration, and this kind of enterprise is generally more convenient to sell off-the-shelf products.
2. Customized order research and development, with its own R&D team, can customize weaving according to customers’ samples. The company has a variety of products and can produce anything that its own machine can do, but even so, it still needs to be able to respond quickly.
It can be found that with the acceleration of clothing fashion upgrading, new requirements have been put forward for our textile enterprises – fast! There will be more and more quick orders in the future, which requires textile companies to be more professional in order to do it quickly and well.
Markets become more transparent
There is an obvious phenomenon in the market in recent years – transparency. For textile companies, the most obvious thing now is price transparency. This alone has caused textile people to suffer enough.
The market with price transparency has intensified the speed of market involution, making the control of quotations invisible to the hands of end customer groups. The price of fabrics or gray fabrics is easy to fall but difficult to rise.
The rise of e-commerce platforms has intensified market transparency. When textile companies sell products on e-commerce platforms, they will inevitably encounter the existence of comment areas.
Reviews from suppliers or post-processing manufacturers can let consumers know core information such as the raw materials and processes of textile products. This may bring some risks to textile companies, because their competitors may learn about the core competitive advantages of textile companies through this information.
In summary, e-commerce has brought many advantages to the textile industry, such as market expansion and changes in sales models, but it has also brought some challenges, such as increased market transparency.
Textile companies need to actively respond to these challenges and find e-commerce models suitable for their own development in order to remain invincible in the fiercely competitive market. As the e-commerce industry continues to develop, the textile industry will also face more opportunities and challenges.
</p
