After entering the traditional off-season in the hot summer, the textile market gradually calmed down. But behind the surface calm, textile companies have not relaxed and are working hard to improve themselves and expand markets through various means in order to take advantage of the more intense competition in the second half of the year.
Take the boutique route
The off-season for the market is the peak season for development
In recent years, with the rapid development of fabric spot supermarkets, the number of orders for conventional products on the market is actually not large. However, due to the rapid growth of loom production capacity in the Midwest and fierce competition, the profits of these orders are very limited. Weaving companies have to wait and see between orders and There is often only one choice between profits.
Mountain darkly, vista. With the rise of live streaming and online shopping, people’s consumption habits have changed, and the stocking habits of clothing companies have also changed. Small batches and multi-batch orders have become a new trend in the textile market. Although the profits of conventional fabrics have decreased, some small orders of several kilometers or even hundreds of meters can often bring some surprises. The quantity of this part of the order is not large, and the delivery time is often relatively urgent, but the profit will be considerable.
However, there are certain thresholds for accepting such orders, and textile companies need to have sufficient technology and fabric development capabilities. A large number of Shengze textile companies are making efforts in this area.
The person in charge of a textile company in Shengze said: “While the market is relatively weak now, we have taken the time to work hard to develop new products. 6We have developed nearly 100 New products. In the future, small batch and multi-batch orders have become a trend. We are ready to learn from the development experience of Korean and Japanese textile companies and take the high-quality route in the future.”
New media to bring goods
Short videos bring new business opportunities
It’s not enough to have good products. The aroma of wine is also afraid of deep alleys, and publicity must keep up. With the advent of the new media era, many textile people have focused on short video channels.
The owner of a textile company in Shengze started making Douyin short videos at the beginning of this year. He accumulated nearly a thousand fans in half a year. Each video can have tens of thousands of views, and the traffic drainage effect is very good.
He said: “I used to just watch other people’s videos on Douyin, but this year we were going to give it a try. Unexpectedly, there were so many people watching it. Many new customers learned about our company through short videos and came to the sales department. The first sentence at the end is to talk to us about the content of the video, and then to get the goods. Short videos are a very good way of publicity, which saves us a lot of promotion costs.”
As short videos continue to become more popular, more and more Shengze Textile people use short videos to “bring goods” to themselves. Some record some daily work, some analyze the current market, and some shoot short videos… Through continuous exploration and continuous learning, we strive to improve the quality of our videos to attract fans and customers.
Recuperate and recuperate
There is still room for improvement in the market in the second half of the year
From the perspective of inventory and startup, textile companies at this stage have gradually entered a “recuperation” mode. According to data from sample companies monitored by Silkdu.com, the current operating rate is 68.5%, down 0.8% from last week.
In terms of inventory, the average inventory days of weaving enterprises is 36 days, a slight drop from last week.
In terms of printing and dyeing operation rate, the printing and dyeing operation rate this week was 64.5%, which was slightly lower than last week by 0.5%.
Generally speaking, after entering the off-season, some textile companies are reducing inventories in a planned way. The loom operation rate and printing and dyeing operation rate are generally relatively stable and have not declined significantly.
It can be seen that although textile companies are cautious in their judgments about the second half of the year, the pace of production is still steady and their confidence is still sufficient.
</p
