The market has gradually entered the off-season. In the sluggish foreign trade environment, life for most textile companies is not easy. When the price of raw materials increases, the price of cloth cannot increase. When the price of raw materials decreases, customers are lowering the price.
Textile workers are waiting hard for orders, but sometimes, what comes is not an order, but a customer.
Fabrics that only fall but never rise
JulyIn the first ten days of July, under the influence of news that Russia and Saudi Arabia were cutting production, international oil prices rose sharply. PTA and polyester filament prices also rose, and weaving companies The cost of raw materials has increased significantly.
Raw materials have increased and costs have increased, but the price of gray fabrics has not gone up at all.
Manager Wang, a four-way elastic trader, said: “The market competition is too fierce now, and the price of fabrics has only fallen, not increased. At this stage, the sales of four-way elastic are not good, and the price has been lower than 2It dropped by about 0.2 a month ago.”
Some cloth bosses even said: “We are now subsidizing weaving through trade orders. From the weaving perspective alone, we are even losing money.”
Foreign trade is not smooth, supply exceeds demand, and involution has become a word that many textile people often talk about. Some textile companies said that it’s okay if they can’t make money now, but the biggest headache would be if they meet old people.
The “unpreventable” old man
Once the market goes bad, all kinds of “ghosts and ghosts” will appear again.
In the past, because the textile market was not standardized, there were endless scammers. Later, due to the gradual standardization of the market and the centralized rectification by government departments, Laolai’s situation was greatly alleviated.
Since last year, the old guy who had almost disappeared from the market has reappeared. It turns out that the old guy may have placed the order without giving any money or the balance, just because he was betting that Boss Bu was not careful. But now their routine is deeper. Maybe the first order they made was normal, and they established a good relationship with Boss Bu. As Boss Bu gradually became familiar with him, he began to owe more and more money for the goods. This kind of routine makes it difficult to distinguish whether it is a regular customer or an ordinary customer, making it difficult to guard against.
After years of “baptism”, textile companies have become cautious when doing business in the past two years. “We are now transforming into a fabric spot supermarket. The orders are mainly from old customers, and we have rarely taken orders from new customers.” said Mr. Huang, the person in charge of a textile company.
In addition, many textile companies said that now only old customers who have cooperated with them for many years can owe money, and new customers must pay in cash. Although the number of customers may be reduced, there is no way. Now the company can no longer withstand the blow of Lai Lai. In this market, it is better to be cautious.
The textile company where the Eight Immortals crossed the sea
In the face of such a market situation, it is impossible to sit still and wait for death. Textile companies have also exerted their subjective initiative.
Develop new products
In recent years, proofing has become a daily activity for many textile companies. Whenever they have free time, they will delve into technology and develop new products. Nowadays, there are too many small batches and multi-batch orders, and consumers are also pursuing personalization. Without some technical accumulation, many orders will not be received at all. Therefore, whether it is a large company or a small company, they are developing a large number of new products during the off-season. Not to mention that they can be sold immediately, at least when customers come looking for similar products, they will not be eye-catching.
Short video
Short videos are very popular nowadays. Many textile companies have changed from watching short videos in the past to shooting short videos now. Some have even become famous Internet celebrities. Different from traditional Internet celebrities, textile people do not need to pursue monetization when making short videos. Textile companies that have survived to this day basically have two skills in certain aspects. As long as they spread their reputation, customers will naturally come to them.
Online store
Textiles natural and naturalIn the past, every year before the Chinese New Year, you could see clothing displayed in front of many store departments, saying that the clothing factory paid off debts. The clothing factory may have entrusted the sales to help sell it, but the price was definitely cheap. Since the price is cheap, it can be sold not only in retail stores, but also in online stores. Some textile companies have also sold clothing, home textiles and other products on platforms such as Pinduoduo and Douyin, specializing in small profits but quick turnover. .
Postscript
Even if the current market environment is not good, order profits are low, and old dealers reappear, life must go on. Human potential is unlimited, and so is the potential of textile companies. In change, in hard work, in improvement, you may be able to find opportunities.
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