Recently, on a social platform, some textile professionals discussed “how to stand out from peers.” A textile boss summed up what is an advantage: one word: fast; two words: cheap; three words: good quality.
This summary may seem concise, but it intuitively reflects the true status of textile enterprises and arouses widespread resonance.
quick:
Fast reaction takes over, ordering mode changes
In recent years, with the rapid advancement of e-commerce in the consumer market, the development trend of the textile and apparel industry chain has gradually shifted from the traditional model of “ordering, stocking, and reselling” to a new model of “sales, ordering, and fast delivery.” Under such a trend, how to meet the fast turnaround orders based on “small batches, multiple batches, and fast delivery” has become a required course for textile companies.
At this time, the spot model with the highest adaptability is the first to taste the “sweetness”. In the spot mode, once the sample is confirmed, the goods can be picked up immediately upon payment, and there is no minimum order quantity limit. And as long as the fabric stock is sufficient, orders of tens of thousands of meters can be delivered quickly in a short time.
A textile company said that we mainly deal in various types of imitation silk fabrics, with more than 100 varieties in total. Each variety has 10,000 to 20,000 meters in stock, and some products with outstanding sales will have 40,000 to 50,000 meters in stock. Although preparing goods in advance will take up a lot of money and will also bring certain inventory pressure, what we are more afraid of is “missing the opportunity because there is no goods to pick up when the order comes.”
Cheap:
In the price war, more than just peers are involved
Speaking of cheapness, we have to mention the intensifying industry involution. Judging from the current market situation, internal volume can be divided into peer volume and customer volume.
Peer volume, as the name suggests, comes from price competition among textile companies. Since the beginning of this year, information about selling goods at low prices has often appeared in WeChat Moments, and the prices of some companies have dropped again and again, giving people a feeling that they will never give up until they finish selling. Textile companies frequently fall into low-price competition, which not only affects the company’s own profit margins, but also disrupts the normal order of the market.
If peer volume is initiated by textile companies, then customer volume needs to be passively endured by relevant companies. The survey results show that the main form of customer volume is negotiation and price reduction. A weaving company revealed that in the past, customers rarely lowered prices, but now lowering prices has become a common tactic for customers. At present, if you cut off 1-2 hairs, it is considered merciful by the customer. For some varieties, you can cut off 8 hairs or even 1 piece.
Relevant people lamented that the textile market has already been “inwardly rolled in and outwardly pressured”, and price wars are unavoidable. Low prices require sacrificing profits, but if there are no orders, how can there be profits?
Good quality:
Whether the profit is good or not depends on the quality
It is true that the recovery of the general environment is the main factor that promotes the placement of orders, but excellent product quality is the key to winning the favor of customers.
If textile companies can do quality management seriously, investigate the requirements of customer groups, and realize customer expectations through technical indicators and other methods. In this way, product quality can meet or even exceed customer expectations, customer experience can be satisfied, and products will naturally become popular.
“Currently, our order maintenance situation is good, and we can reach September, which is better than previous years. The improvement in orders may be related to the company’s product positioning. Due to the high degree of product differentiation and excellent quality, There are relatively few substitutes on the market, so we have confidence when facing customers, and our product pricing power will not be compromised.” A textile company said.
Whether profits are good or not is directly related to product pricing, while product quality is the “stepping stone” for whether a company can control pricing power. The same fabric can be divided into market goods and order goods. If the production order quality is high, the price will naturally be higher, which will also help reduce customer complaints and disputes and establish a good reputation.
Each textile company has its own rules and regulations on how to deal with the off-season. After all, how can we usher in the peak season without going through the test of the off-season?
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