The inability to make money from selling old products has always been a worry for many textile owners. Now there is another problem: they have a direction, but they dare not produce.
“Recently, there is a very hot-selling fabric on the market. Customers queue up in cash. It is a new product developed not long ago. However, many manufacturers dare not produce it. Currently, there are very few manufacturers who can do it.” A textile boss said.
A fully low-elastic polyester faucet machine water spray product, which is an autumn and winter fabric. It is currently a hot product in the market. The market price is 3.6 yuan/meter, and the daily machine profit is 100 yuan. However, it is a hot seller, and many people are buying it. Along with the hot sales, there are also a lot of concerns. According to textile bosses, manufacturers without customers dare not follow suit, fearing that the products will lose popularity as soon as they get on the machine. Ordinary customers also dare not place orders, fearing that the sales time will be too short and lead to stockpiling.
Hot sales are like a flash in the pan
The main reason for not daring to produce or place orders is that the hot sales period is too short and the inventory depreciates too quickly.
Throughout the ages, new products have always been something that textile bosses love and hate. They want to use new products to increase popularity, but they are afraid that the sales time will be too short. Generally speaking, the popularity of new products is not very long compared to the duration of conventional fabrics. According to the practice in previous years, new products are generally popular for about half a month to a month. Of course, there are exceptions. In the past few years, a new fabric containing diamond silk has been popular intermittently for about two months.
Although it is a new product, there are still many people in the market who are not aware of its appearance. The sales may have exploded recently, but it is certainly not possible for everyone to know about the huge market. Many textile bosses who do not have orders for such fabrics even know that there are new fabrics. With the emergence of fabrics, we must not dare to follow the trend casually. After all, niche products are not as wide-ranging as conventional products. The hot sales may only be for this period of time. The stock of conventional fabrics can be sold next time, but when will this new fabric be available? It is not up to the textile boss to have the final say on the resumption of hot sales. The backlog of inventory may not be sold, and there will be great pressure on funds.
New products may indeed cause crazy sales for a while, but what happens after the craze is over cannot be completely guaranteed.
Innovation is indispensable
It is impossible for most textile companies in the market to spend millions or tens of millions on research and development. However, when the market is poor, it is still very feasible to change their thinking and appropriately expand some product categories to obtain a broader sales space. of. But in fact, not only the research and development of high-end products has stagnated in the market, but some low-end product manufacturers also lack the courage to adjust their direction and expand their products.
Innovation not only brings orders to the company, but is also the only way for the company to grow. It is impossible for a company to rest on its laurels forever and put a lot of effort into old fabrics, but is daunted by innovative fabrics. Although innovation is not simple, But standing still will only result in you being “scrolled” and becoming cannon fodder in the market.
Although the time has come to the so-called peak season, many textile bosses said that there was no obvious order placement. It is obvious that the peak season is late. Innovation also means that the market is constantly operating. Even if the order has not arrived as scheduled, it will You can’t do nothing.
Even if innovation brings only short-term hot sales, innovation cannot be rejected because of “trouble” and “expense of money”!
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