At the end of August, the Shanghai Textile Expo, a biannual textile industry event, arrived as scheduled. Industry insiders joked that this was a large-scale offline meeting for textile netizens.
The editor arrived at the exhibition on the second day. In order to understand the exhibition more intuitively, I randomly visited several old exhibitors. Let’s take a look at what they said.
If you have interested customers, it is your peers who will lower your price
Since the beginning of this year, various textile exhibitions have swept across the country. It is no exaggeration to say that the exhibition is a hot topic in the textile industry this year. Enterprises participate in exhibitions, firstly, to expand new customer sources, and secondly, to establish relationships with old customers. As for how to better convert intended customers, every company has its own method.
An Oxford cloth company said that after participating in exhibitions for so many years, it can basically tell which ones can become potential customers at a glance. For example, there was a foreign businessman who was not very fluent in Chinese. After roughly scanning around the products, he asked for a quotation on a certain model. After listening to the quotation, I felt that the price was on the high side and tried to lower the price. Most of these customers have difficulty reaching intended orders.
As a professional exhibition that brings together textile people from all over the world, it is basically unavoidable for peers to “spy on the enemy’s situation”, but intended customers do exist.
Another autumn and winter fabric company revealed that we are an old exhibitor and have reached customers with intentions through participation in the exhibition. Some customers have converted into stable customers after subsequent cooperation. Just like the one in March, we made 1-2 orders from domestic customers after the exhibition.
“Competitors are not scary. Some peers can also make orders, but the profit margins of the orders they bring are generally not large. Sometimes they may only earn 1-2 cents.” A women’s clothing fabric company said with emotion.
Nowadays, price competition has become the new normal in the textile industry, and negotiations to lower prices often occur. If your quotation is lower while ensuring quality, it will naturally be easier to get an order.
The new product is eye-catching and the effect of the finished product has attracted much attention
In addition to winning by low price, the product itself is obviously more eye-catching. Especially for new product booths, the flow of people cannot be underestimated, and some booths even require reservations before entering.
Taking functional halls as an example, with the popularity of outdoor sports such as Frisbee, camping, and skiing, outdoor functional fabrics have entered a period of rapid development, and moisture absorption and sweat wicking functions have gradually become a standard feature of outdoor fabrics.
A textile company focuses on the research and development of breathable and sustainable functional fabrics, and used professional instruments to directly demonstrate the effects of the finished products at the exhibition site. The main recommended nano-breathable technology fabric is quantum and ultra-light, only 1/3 of the weight of conventional TPU membranes. It has an extraordinary fish mesh structure, which can quickly transfer the heat generated by sweating during exercise through the surface layer. It is double breathable and can continuously bring dryness and comfort. experience.
Looking at the women’s clothing store, we find that mid-to-high-end fabrics have become the focus of the display, such as acetate fabrics, cotton and linen fabrics, Tencel fabrics, etc. Ordinary polyester fabrics and rayon fabrics are slowly falling out of favor, and natural fabrics and interwoven fabrics are more favored by buyers.
According to the analysis of a women’s clothing company, our products are displayed in the form of ready-made garments, allowing customers to see the final presentation of the fabrics. At the exhibition, customers were very interested in vinegar-polyester fabrics and the frequency of inquiries was high. This kind of fabric has its own texture, which will make the garments more personalized and bring more inspiration to designers.
Multi-angle presentations and products with their own highlights, these fabrics that are difficult to copy in the short term, not only bring popularity to the company, but also bring more business opportunities.
The textile industry is about to usher in the traditional peak season. Let us wait and see how many intentions will turn into actual orders!
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