9.9Bee Flower Shampoo
2Yuan Shanghai Sulfur Soap
5White cat dish soap
……
Many domestic brands such as Fenghua, Hongxing Erke, Baixiang, and Baimao have set up shop in their respective live broadcast rooms to bring goods to each other. Consumers are also attracted by these high-quality and low-priced products and directly buy some store stocks. Empty, domestic brands sell goods, consumers save money, highlighting a mutually beneficial and win-win situation.
Domestic products are popular this time, firstly because the quality of domestic products has indeed caught up.
After decades of rapid development, our country is in the first echelon globally in most industries and industrial fields, and many industries are still “far ahead”.
Take the textile industry as an example. When the reform and opening up was just started, foreign clothing had a dimensionality-reducing impact on domestic clothing because of its fashionable design and good quality control. What the country could offer was only a large number of skilled workers and a relatively large number of skilled workers. With low wages, we can only make products with low added value, so there is a saying that 800 million shirts can be exchanged for one Boeing aircraft. At that time, China could not manufacture C919 and could only rely on cheap labor in exchange for poor foreign exchange for primitive accumulation.
Even just a few years ago, there was still a gap between China’s textiles and developed countries such as Europe, the United States, Japan and South Korea. Five or six years ago, a fabric boss told the editor that he had just returned from an inspection trip to Japan. Japanese fabric companies were so advanced that all processes were detailed step by step, and every small detail was not missed. Production, from raw materials, weaving, printing and dyeing, to finishing, is all through its own channels. Every link is controlled by itself. The quality control of the finished fabrics is perfect, and there are almost no defects. There are also various special function developments emerging one after another, some He had only heard of the function at the time, but had never seen it at all.
He felt at that time that the gap between China’s textile industry and theirs was too big. Even the best domestic companies could not achieve their quality control and development capabilities under the conditions at the time. There were at least ten years of catching up.
However, it turns out that many things seem difficult. As long as you do it down-to-earth and solve problems one by one, it may not take so long to finally achieve the goal. After experiencing the “involution” in recent years, a large number of textile companies have worked hard to break through the high-end, which has led to the rapid improvement of the overall technical level of domestic textile companies. The gap may still be there, but it is no longer as unreachable as it was in the past. In terms of quality There is already a fight on the side.
The second reason why it became popular is emotion.
These domestic brands have always been silent in the memory of domestic consumers, and their impressions are not bad. However, they usually lack exposure channels, and because of low profits and insufficient marketing expenses, they are not usually known by everyone.
Actually, the craze for domestic products is not a recent one. With five thousand years of cultural accumulation in China and the experiences and education Chinese people have received since childhood, most Chinese people have such a sentiment in their bones.
“Thirty Thousand Miles to Chang’an”, “Escape from the British Museum”…many short plays and movies closely related to our country’s traditional culture have become instant hits.
High-quality and low-priced domestic brands such as Hongxing Erke and Baixiang have already been out of the circle and have been on the hot search. In the textile industry, Hanfu has become more and more daily, and sales are also rising. Clothing brands and Designers are also paying more and more attention to related creations.
The editor also learned that the sales of Chinese-style fabrics in many textile companies have grown very rapidly. Making full use of Chinese-style elements and combining them with the latest technological achievements is also a future development direction.
To achieve high-end breakthroughs, you cannot rely solely on marketing.
In this incident, there are winners and losers. The loser is Li Jia.�And Hua Xizi. Afterwards, netizens found out that the eyebrow pencil they were selling at that time was more expensive than gold based on weight, and the unit price was also higher than that of overseas big brands. The “Flower West Dollar” also became a hot meme on the Internet.
This does not mean that domestic brands cannot be high-end, but the simple sentiments of Chinese people believe that domestic high-end products must be endowed with sufficient product power. For example, Huawei’s previous MATE60PRO was launched for 6999, but it was sold out within minutes of its release; Huawei’s million-level Looking up at luxury cars, reservations at this price are still in high demand.
In the final analysis, as the latecomers, domestic brands want to seize the high-end market from foreign brands. It is not enough to have the same quality as them. They must be stronger than their products to attract consumers. Only when the investor truly feels that the money spent is worth it.
For example, the editor once chatted with a cloth boss. He said that he only buys a certain brand for daily clothing because he has supplied goods to this brand. The requirements of this brand are stricter than other brands, and the final product is completely There is no need to worry about quality issues. Although it is expensive, he feels it is worth the money.
Whether you want to keep up with the rising national trend or build a high-quality fashion brand, you need to find high-quality, high-quality fabrics that meet the market. Where should you find these fabrics?
</p
