Since the beginning of this year, the sales of some fabrics have suffered a “Waterloo”, and the inventory is growing day by day. The phenomenon of selling goods that was not common in previous years has happened from time to time this year. Of course, there are also hot-selling varieties on the market, such as some textured fabrics, functional fabrics, new fabrics, etc., but the sales cycle is generally short.
The “Golden Nine” balance is insufficient, and the “Silver Ten” is imminent. What changes have occurred in the orders of textile companies since September? With questions, the editor randomly investigated several textile companies.
Domestic sales are acceptable, and I can distribute some every now and then.
“On September 5, 75D high-elasticity was fired for 100,000 meters; on September 7, 190T pongee was fired for 100,000 meters; on September 11, 100D high-elastic and 240T pongee were fired for 30,000 meters each; On September 11, 190T pongee was shipped another 100,000 meters…”
This is part of an invoice from a textile boss. Groups of data show that orders exceeding 10,000 or 100,000 do not occur occasionally, but occur every once in a while. Among them, the best-selling product is 190T pongee, with total sales exceeding 600,000 meters.
According to the textile boss, after entering September, the order performance of various types of pongee fabrics has been pretty good. Not only regular pongee varieties such as 190T, 240T, and 300T have been ordered one after another, but also high-elastic pongee fabrics. The sales volume is also pretty good.
Another trader also said that most of his orders have been for high-elastic pongee, which is used to make clothing linings. Although the general environment this year is not very good, the sales volume of high-elastic pongee is relatively stable, and the order volume is generally concentrated around 10,000 meters. Moreover, customers are increasingly demanding quality, and perhaps these fabrics will be used in mid- to high-end clothing.
Although pongee and polyester taffeta are the most conventional fabric varieties. However, after years of improvement, pongee has gradually become more complete in variety and style. For example, high-elastic pongee has the advantages of good fastness, breathability, softness and skin-friendliness, and avoids the shortcomings of spandex fabrics that are easy to break and difficult to preserve. Coupled with low and affordable prices, these have subconsciously boosted sales. .
Foreign trade is mediocre, there are many inquiries and proofing, but few actual orders.
The textile companies mentioned above all focus on domestic sales orders. Next, we will focus on foreign trade companies.
At the beginning of September, a textile person once lamented, “Foreign trade is busy going to exhibitions, and domestic sales are busy rushing for goods.” Through market research, this situation is basically true. Everyone generally feels that the excitement of “Golden Nine” belongs to the domestic market, and foreign trade The market response was mediocre. And judging from feedback from exhibitors, the recovery of the external demand market is still less than expected, and the order reception situation is not optimistic.
A foreign trade company revealed that if we look at the orders alone, compared to July and August, the orders in September were a little worse. After all, there was really no movement in the first half of the month. It only improved slightly towards the end of the month, and several orders were received one after another. list. Judging from the current situation, foreign trade orders are still mostly enquiry-based and prototyped, with very few actual orders implemented. Compared with previous years, the total order volume has decreased by approximately 30%.
Coincidentally, another foreign trade company also experienced a “lack of orders”. It is understood that this foreign trade company specializes in conventional woven fabrics, and its orders are mainly for autumn and winter fabrics, so it can barely last for half a month. The person in charge of the company bluntly said that he is not optimistic about the market outlook. Since the order situation has not improved yet, the main source of operational pressure is too few orders.
Since the beginning of this year, the risk of global economic recession has increased and the growth of external demand has continued to slow down. The textile industry, which is already highly dependent on foreign trade, has encountered major challenges. Among them, the most intuitive manifestation is that some foreign trade companies have difficulty maintaining orders, and the order volume has also shrunk significantly.
As the “Golden Nine” comes to an end, the problem of polarization in the textile industry has become more prominent. Some textile companies concluded that the current textile market is “not slow in the off-season, and not prosperous in the peak season.” Traditional market logic is becoming more and more popular. It doesn’t make sense.
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