“The popularity of regular market products has basically ended, and the current market order situation is not optimistic…”
As conventional fabrics come to an end early, the so-called Silver Ten in the textile market is not favored by textile bosses. However, the sales of one type of fabric have been extremely hot recently.
“Nowadays, there are more and more orders for functional fiber fabrics on the market, such as sun protection, anti-permeability, cooling type, etc. Customers are very optimistic and the order speed is also very fast.” A textile boss said.
If it’s popular, it’s good. Double the price.
Functional fibers are not cheap. Compared with ordinary fabrics, their price may be several times that of other fabrics. There are textile bosses who specialize in producing functional fabrics. Although the audience range is not as good as conventional fabrics, they are still very popular. Some textile bosses said that if jade powder and other additives are used in the spinning process of cold silk fabrics, the price of the finished product will double. For textile bosses, once such functional fabrics are sold, they will definitely make a profit without losing money. .
Of course, this kind of functional fabrics also require more human and financial resources in terms of production, and a lot of effort in research and development. They must succeed through constant trials and failures. Of course, this is also the only way for textile bosses to succeed. .
Why are good companies getting better and better, while bad companies are getting worse? The reason lies in whether you are willing to go to the next level.
Trying to innovate is difficult
Innovation in fabrics is no longer as easy as simply changing the tissue specifications. It has higher requirements for raw materials, machinery and equipment. Because of this, R&D and innovation have never been something that small and medium-sized enterprises can play at any time. Those who can really afford the initial investment and obtain high profits from R&D finished products are often powerful manufacturers. Therefore, in the market for many years, large companies have been doing research and development at the front and reaping high profits, while small companies have imitated behind to make a little money.
Although those innovations that simply change the organization can be called innovations, the profits that can be obtained from them are very low. Why are jet products not easily defeated by water jet products in terms of price and sales? The main reason is the quality of water jet products. The quantity is small and the production cost is high. Water spraying cannot do what air jet can do, and its inability to imitate has naturally become its advantage.
Grasping customers is the key to the source of orders
The market continues to expand when it is fully saturated. If there are conditions and technologies, it can transform but does not. On the one hand, new fabric varieties need to develop new customers; on the other hand, new products often require new raw materials and production processes. Even with technical talent, these cannot be achieved in the short term. Once the time is delayed and missed the opportunity, new fabric inventory may occur.
The most important thing is to look at the needs of customers. Why conventional fabrics have become conventional is mainly because of the huge market demand. Although the demand is not as big as before, as long as we capture the old customers, there will naturally be no shortage of orders. We must hold on to the old customers. At the same time, constantly looking for new customers is the top priority.
In comparison, nowadays it seems that only by following the steps and following the rules can we get through the present smoothly. The vast majority of small and medium-sized enterprises in the market do have the same idea. Funds are one thing, and time is another. Even if you have sufficient funds, you must have enough time. However, many textile companies only occupy one of these two aspects. Naturally, there are some difficulties.
There will be no shortage of hot sales in the market, and not everyone can be busy all the time.
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