In the past two days, many netizens on some social media have been curious: Is the 2023 “Double 12” canceled? Yesterday, this news reached the top of the Weibo hot search list. Although “Double 12” does not attract as much attention as “Double 11”, at the end of each year when merchants rush for performance, especially clothing stores, there will be clearance “breaking prices”, and many people will stick around.
However, the cancellation of “Double 12” does not mean that the shopping festival is gone. Compared with the “Double 12” in previous years, the discount intensity, merchant scale, and product scale will be greatly improved. Taobao holds the year-end Good Price Festival, which is a continuation and enhancement of the Good Price Festival. The key point is that the investment promotion time for the “Good Price Festival” is at the end of November, which means that the textile market may usher in a wave of repeat orders.
How much can the shopping festival boost?
In the textile market, as the upstream of the clothing industry, shopping festivals can indeed boost the market to a certain extent. When the editor saw that the “Double 12” was cancelled, I was shocked. Fortunately, “Double 12” was only canceled and a new shopping festival was held. The editor believes that at this time, the shopping festival may boost the market more than “Double 11”, and the main reason is Because it’s not cold during Double Eleven.
The textile market depends on the weather, especially for autumn and winter fabrics. If there is a warm winter, it will be difficult to sell down jackets in the terminal market if the weather is not cold. Then the entire industry chain will have a hard time this year. The original traditional peak season “Golden Nine and Silver Ten” meant that shipments could be made during a period of time before the weather turned cold, but now it is just a little delayed. In addition, the impact of the traditional peak season on the market is not as obvious as before.
But then again, this wave of market prices is probably only reflected in the market orders, and now dyeing factory shipments have been severely congested, so the market may be very limited no matter how good it is.
Is excessive inventory still a problem?
Therefore, although the weather has become colder this year, which has greatly improved the confidence of some textile workers, more cloth bosses are still not optimistic about the next market. The main reason is that the inventory is too high! Some professionals revealed that even if the down jackets on the market stop being produced, they will still last 20 years! When will such a high inventory be digested?
The high inventory of clothing companies has been transmitted to the weaving market. Since this year, the inventory of weaving manufacturers has been at a high level in recent years. Now the volume of orders is getting smaller and smaller, small orders and quick orders dominate, and the raw material inventory of clothing companies has shifted upward. , the inventory of the weaving factory is getting higher and higher. At present, the inventory of most weaving companies is still as high as the warning line for more than one month, especially some manufacturers that make conventional products or mainly focus on foreign trade orders.
If the inventory is too high, make spot goods
As inventories increase, both weaving companies and traders are looking towards a once emerging industry – spot supermarkets. The most basic requirement for doing spot goods is to have a lot of inventory. Many companies think that since they have inventory now, they might as well make spot goods, which can superficially solve their problem of large inventories, and it also conforms to the times. Spot stock is not just Adapting to the era of small and fast orders.
Therefore, from the beginning of this year until now, there have been so many ready-made supermarkets that the number of people can’t be filled. However, this year is almost over, and the problems of ready-made supermarkets have also emerged. The most common problem is that more and more colors are prepared. As for the inventory on hand, it is increasing instead of decreasing. However, the weather is getting colder now, which has a certain boost to the market. Judging from the cold winter conditions in previous years, the sales of autumn and winter fabrics will not be bad, which to a certain extent will allow weaving companies to reduce their inventory.
This year’s market is about to enter the finals in the last 2-3 months. Can the market improve? The editor feels that there may be a wave of re-orders in domestic trade. After all, the weather is not completely cold yet, but foreign trade is still difficult to grasp in this complicated and confusing international society.
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