Recently, the editor learned that as of last weekend, the current boom in down jacket sales has basically died down.
In a certain down jacket wholesale market, the crowds of people rushing to buy goods disappeared, the busy figures were free, and there were fewer packages waiting to be shipped… Relevant people said that the sudden decline in performance was caused by most stalls. It is not an exaggeration to say that the current situation is a “roller coaster”.
Insufficient early stocking, down jacket market fluctuates
Looking back at this round of market conditions, it is not difficult to find that the explosive sales of down jackets have really exposed the nature of the textile and apparel industry to “depend on the weather.”
In the past two years, affected by expectations of warm winters, the stocking volume of down jackets by relevant companies has been far less than in previous years. Coupled with the abnormally high temperatures in the early period, merchants’ willingness to stock up has dropped again and again.
As a result, after the temperature suddenly dropped, the demand for warmth exploded instantly, causing the sales of down jackets to continue to rise. It is precisely because the existing stock volume is not enough to support wholesale demand that some stalls lament that even the inventory has been sold out.
After the temperature rose, the market faded again. A certain stall revealed that currently, the sales performance of down jackets is plummeting. For example, 1,000 pieces were sold the day before yesterday, and 800 pieces were sold the day before yesterday, but only 400 pieces were sold today, and there may be only 100 pieces left tomorrow. At this stage, we mainly deal with after-sales, refunding money for items that have not been shipped, as well as customer refunds and color changes.
Another stall said frankly, “The market is not actually out of stock, but short of easy-to-sell goods. Whether you can continue to return orders after the first wave of orders is very critical. Because there will be 1-2 orders at each stall. This is a hot item, causing all processing factories to keep increasing prices, fabrics, accessories, and labor costs. Now if you want to place an order, the market price will really change every day!”
According to usual practice, the market for cotton-padded clothes and down jackets in the northern region has basically ended at this time in previous years, but this year there are still sales of goods in areas such as Hebei and Beijing.
The market comes and goes like the wind, but the warmth of this fabric still remains
Unsurprisingly, the popularity of down jackets has also spread to the textile industry. As the inventory of down jackets in many stalls has bottomed out, and hot-selling models have to wait in line, related fabrics have received a wave of positive orders.
Since mid-November, the price of gall cloth has fluctuated sharply. Some dyeing factories have also been liquidated, and the blanks have been piled up on the side of the road. Among them, 480T nylon fabric caught the editor’s attention.
In the early days of breaking the news, the editor learned that the fabric that caused the explosion of the dyeing factory was nylon fabric. Later, it was verified that it was 480T nylon fabric and 310T nylon fabric. As the down jacket market comes to an end, why is 480T nylon silk still selling so well?
It is understood that 480T nylon is a high-density nylon fabric with a flat and delicate surface, a smooth silk surface and a soft feel. It is an ideal fabric for making jackets, cotton jackets, down jackets and other clothing. It is also the main product promoted by many down jacket fabric manufacturers this year. This fabric has good anti-pilling properties and is very popular among buyers after wrinkle treatment.
The hot sales of fabrics may be driven by panic stockpiling by downstream clothing companies, but real demand caused by urgent need to replenish orders cannot be ruled out.
Some textile bosses said that in fact, these fabrics should be selling well now. If the weather is cold and it is difficult to sell, then when will they be able to sell? However, some fabrics do not flow into clothing companies. As for dyeing factories, there will be a wave of market conditions at this time in previous years, and orders are coming one after another. But this year, this wave of market conditions broke out in a short period of time, and the dyeing factories were immediately liquidated.
Recently, there have been a lot of hot searches about down jackets, but for textile bosses, it is better to have orders than none, but relatively speaking, orders that can be paid back effectively are good orders.
</p
