Do you feel that the apparel industry has undergone earth-shaking changes?

The past 10 years have undoubtedly been a tough year for the workwear industry. Traditional retail stores were first revolutionized by e-commerce. Until last year, there were only a few in the entire workwear industry. Sales of several sporadic companies are growing, while 90% of companies are declining, and the proportion of e-commerce in the workwear industry has exceeded 40%. Compared with other industries, the traditional workwear retail industry has been severely hit by the Internet.

As a result, many physical stores have also begun to take the e-commerce route. However, due to the lack of relevant technology, a store often needs two sets of people, one to manage the physical store and one to manage the store. The online store invested double the manpower and material resources, but the result was overwhelmed.

If the online store makes money, it is still worthwhile, but is online business really easy to do? We all know that Jack Ma is very depressed recently, selling fakes, fraudulent orders, The lawsuits and other new news made him very sad. More importantly, 90% of the e-commerce on Alibaba today are not profitable. When 90% of people in an ecosystem are not profitable, then everyone has to flee. It’s time, such an ecosystem is not the future of workwear retail.

What does the future look like? In the future, another 50% of traditional workwear retail stores will be eliminated. Who will be the 50% that disappear, and who will What is left to continue

To save yourself, you need to change several concepts

Companies that can survive and do well in the future must possess the Iron Man Four: hardware, software, Internet and content. And these four must be integrated and integrated. complement each other.

In the future workwear retail industry, not all physical stores will disappear. Physical stores will definitely exist, but their existence will no longer be separated from online stores. A standalone site is an OTO whole that is interconnected, integrated and shared. The physical store is an entrance for diversion, an access point for in-depth services, a window for consumers to experience and understand more, and a way to guide consumers online. An important part of increasing consumption frequency.

In future retail stores, the KPI indicator for assessing a store clerk is no longer sales volume, but whether you have established a strong relationship with consumers, and whether consumers I trust you. Whether more orders are placed online under your guidance and service, this is the key. The future of business will definitely be a new business model that revolves around consumers and strives to gather consumers.

The future retail model will definitely be point-to-point, person-to-person, decentralized, and disintermediated. It is a flat model, reduced from multi-dimensional to three-dimensional. Even a two-dimensional model. That is to say, it is no longer like in the past, with layers of dealers and level-by-level agents. The manufacturer is directly the seller and has a strong relationship with consumers directly.

They have saved many lives

In 2015, a large wave of new Internet companies came to us, and there were many houses./p>

In the future, factories will be retail stores. As long as the layers of agents in the past are removed, these high profits will be returned to consumers while giving them better products. experience and service, then consumers will also be willing to spend some time and cost to go shopping in remote places.

For enterprises, they not only save costs, but also directly understand consumers’ needs, preferences and information, build websites with deep and strong relationships, and achieve high-quality Frequent consumption habits will revolutionize the entire industry.

Community model of future stores

Then what will the community-based future store rely on to attract traffic? The core of the community-based future store is service and trust.

For example, if you open a community store in a residential area, there will be all kinds of consumers among the nearby residents. There may be educated women, there may be Housewives, etc., everyone has different needs. What community stores have to do is to understand the needs of different consumers and make tailor-made products for them. Customization here does not mean making clothes, but acting as a buyer for them. , based on their needs, select products for them, make them small and refined, and save their selection costs. The store staff can send different reminder messages to different people. Which clothes may be suitable for you, and they have been selected for you online. Consumers can directly scan and place orders online, or of course, they can make an appointment to try it on in a physical store.

When a consumer fully trusts the clerk in a community store and establishes a good relationship with the website, he can give the clerk more choices, such as at home The clothing of other members can gradually be extended to the needs of other items at home.

In the future, the success of a retailer will definitely be measured by its ability to gather users. Those who win users will win the world.

When designing a company’s value chain, the first layer to consider is always the user. The same should be true for workwear companies. Those who never deal with users will sell them. The era of not knowing who to sell clothes to is over. Changing concepts and embracing the Internet and mobile Internet with a positive and correct attitude is the only way for workwear retail companies to avoid being revolutionized and survive the cold winter smoothly.

Changes in the reshuffle pattern in 2016

Big brands with strong strength will gradually adjust their corporate promotion models, introduce new brand owners and retailers’ risk binding models, and work hard… ……

Brands with the ability to foresee are similar to companies that have been experiencing changes in demand in the past few years and have basically adjusted (Impression Group), as well as new hot product combinations Brands (buyer brands) continue to emerge, relying on the ability to quickly turn over orders and pursue small orders, as well as the hot spots of high single store performance, continue to expand market share…

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