Nike’s new workbook provides designers with sustainable guidelines
American sporting goods giant Nike has announced a new Circular Design Workbook to provide designers and product creators in the garment industry with a common circular language.
Launched at the 10th Copenhagen Fashion Summit, titled “Circular: Guiding the Future of Design,” it was created in collaboration with Nike and Central Saint Martins, University of the Arts London. , and inspired by the Global Fashion Agenda.
Nike chief designer John Hoke explained: We have an obligation to consider the complete design solution, including how we source, manufacture, use, return and ultimately reimagine it. Way.
Design has the opportunity to make the world a better place, and cycles allow us to make progress step by step. By focusing on progress, not striving for perfection but making better choices, we have the opportunity to rethink our processes in the hope that it will create momentum for change.
An example of Nike’s sustainable design is rethinking how to improve material combinations, with platforms like Flyleather creating a low-impact, more durable alternative to older standards. standards.
Nike’s new workbook has ten key principles:
1. Material selection: choose to use Environmentally low-impact materials from pre- and post-consumer recycled raw materials.
2. Recyclability: Target the final design and think about how to recycle the product at the end of its use cycle.
3. Avoid waste: Minimize or eliminate waste during product creation.
4. Disassembly: Products that are easy to disassemble, recognizing the value of each component.
5. Green chemistry: Reduce or eliminate the use of harmful substances or chemicals in processes.
6. Refurbishment: Extending the use of a product by repairing parts or materials.
7. Versatility: Products that easily adapt to growth, style, trends, gender, activities and purposes.
8. Durability: Making products stronger through manufacturing methods and selection of durable materials.
9. Circular packaging: Purposeful packaging made from materials that can be reused, recycled or biodegraded.
10. New models: Establish new services and business models to extend product life cycles.
Nike stated that these principles are the starting point for breaking norms and rethinking processes and design processes. It hopes that the workbook will help stimulate thinking about choices, thereby pushing the world to forward development.
Nike also revealed that it is using artificial intelligence to launch a digital shoe measurement tool.
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