Worth Buying Technology joins hands with Shanghai Fashion Week to provide high-quality content to promote higher-quality development of the fashion industry

The 2023 Autumn and Winter Shanghai Fashion Week with the theme of “Co-ordered New Nature” has been launched on March 23. The scientific consumption guide “What is Worth Buying” under Worth Buying Technology has served as the invited media, and the opening of Shanghai Fashion Week Cooperate hand in hand.

Since Shanghai Fashion Week was officially held in 2003, it has gone through ups and downs for 20 years. The launch of new products in the two-season show every year, ordering for exhibitions, and a series of exciting theme activities play the “gathering call” of the industry, and more It has become a fashion event that fashion lovers are eagerly awaiting. As a major event in the fashion industry, Shanghai Fashion Week is not only an important venue for highlighting industry trends and promoting local brands, but is also regarded as “an important platform for Shanghai to lead fashion and define trends through various consumption-promoting activities throughout the year.” The information will launch more first-time new products for the entire promotional fee industry, promote the opening of more buyer stores and brand flagship stores, and will also encourage more local brands to go national and international through the Shanghai Fashion Week platform.

What’s Worth Buying is a scientific consumption guide loved by millions of users. In the current diversified consumption scenarios, we continue to improve the coverage of consumer content and promote vertical content with vertical segmented industries and scene-based segmented industries as the main axis. Build a community platform and export professional consumer content to the outside world. This cooperation with Shanghai Fashion Week can be seen as What Worth Buying will apply its high-quality content capabilities to the exploration of the fashion industry and high-end consumer fields, helping Shanghai Fashion Week connect consumers more efficiently and provide them with diversified types, Quality high-quality consumer content with professionalization, quantity and scale, and diversified fields, and help more excellent fashion brands convey brand value and highlight brand characteristics, thereby more efficiently Be recognized and chosen by consumers.

With the theme of “New Nature in Co-Order”, this season’s fashion week focuses on high-quality fashion life, focusing on creating multi-dimensional shows such as “Xintiandi Works Release” and “LABELHOOD Leihu Pioneer Fashion Release”, incarnating the city’s major fashion landmarks. A fashionable place to check in, attracting trendy people to check in. What’s Worth Buying also sent professional editors to offline shows to “hit the shows” using diverse content formats such as long pictures, notes, live broadcasts, and short videos to record the highlights during the fashion week. In addition, What’s Worth Buying will also use rich activities to attract users to participate in creation, sharing and commenting, and use thematic pages to provide users with a one-stop, new exhibition experience that combines “visual feast, professional interpretation, and user interaction” .

It is worth mentioning that this season, Shanghai Fashion Week continues to explore new publishing models that integrate online and offline, giving full play to the convenience brought by digital technology, allowing more fashion enthusiasts to participate in the event. In addition to the exciting live broadcasts of physical shows, the online digital fashion week section also launched nine hours of uninterrupted live show broadcasts every day, as well as “natural order” and “across time and space catwalks” to create a hyper-realistic T stage. In addition, the official website of Shanghai Fashion Week has been newly upgraded with the concept of “technology + fashion”. Click “Digital Experience Show” on the official website to enter the immersive show created by virtual reality technology and fully appreciate the multi-dimensional style of the T stage. .

In addition to the shows, this season Shanghai Fashion Week will continue to develop in depth, take root in the market and create a trading platform. In fact, since 2017, Shanghai Fashion Week has proposed to create “Asia’s largest ordering season” to provide a one-stop ordering service platform for professional buyers from all over the country and even the world. Since its development, the ordering season has steadily expanded, with MODE exhibition Various fashion exhibitions and clothing and apparel ordering fairs are the main carriers throughout Shanghai’s central urban areas, achieving cluster development.

In the process of promoting trade through exhibitions, What’s Worth Buying can also use its platform advantages to help Shanghai Fashion Week. On the one hand, it can provide participating fashion brands and designers with a platform to fully display themselves and help them establish relationships with consumers. On the other hand, consumers can also use the What’s Worth Buying system to query designer/brand stories, design concepts, product categories, star products, and extensively refer to professional grass-growing notes and real network-wide reputation, and can find Almost all online purchasing channels, thus forming a complete closed loop from “brand display” to “product purchase”.

“Sustainable fashion” is also one of the highlights of Shanghai Fashion Week Autumn and Winter 2023. Shanghai Fashion Week actively responds to the country’s “double carbon” goal and is deeply involved in sustainable fashion. This season, it integrates resources and upgrades to create a “material and sustainable gathering”, focusing on “circular economy and sustainable fashion”, “sustainable fashion and mass communication” “M SPACE co-created and discussed topics such as the output of industry information, and also presented the “Liuyao Department Store-Sustainable Lifestyle Aesthetics Store” for the first time, joining hands with the canU sustainable fashion platform to showcase fashionable beauty and green consumption trends. This coincides with What’s Worth Buying’s ESG proposition of “adhering to green and sustainable development” and “conveying rational, scientific and green healthy consumption concepts to society”. What’s Worth Buying actively promotesenvironmental protection Concept, constantly deliver low-carbon related content to users, and guide green consumers�� and green life.

The partnership with Shanghai Fashion Week is an opportunity for Worth Buy Technology to further expand its fashion territory. Previously, it has accumulated a lot of experience in the fashion industry. Its What Worth Buying has cooperated with international industry festivals many times. It is not only a multi-year partner and in-depth cooperative media of China International Fashion Week, but also has been a member of Shanghai International Wine Tasting for two consecutive years. Specially invited cooperative media. In addition, Worth Buying Technology will also welcome the addition of fashion media “Poster Fashion” and independent evaluation media “Youtiao” in 2022; Worth Buying Technology’s MCN business also has many layouts in the fashion track.

In the future, Worth Buying Technology will continue to expand its business territory in the fashion industry, and based on the diversified business structure of “consumer content + marketing services + consumption data”, continue to improve the quality and efficiency of the connection between supply and demand, and satisfy more consumers While yearning for a better life, it also promotes higher-quality development of the entire fashion industry.

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