China Textile City Clothing Market: E-commerce “Spring Broadcast” opens a “strong engine”
Nowadays, the word “live broadcast” has always been high on the Internet hot word list, and among them “live broadcast +e-commerce” has become a boostA new outlet for the development of industrial economy. As China Textile City‘s first live broadcast e-commerce base, since the base was officially put into operation at the beginning of this year, a total of 35 companies have signed up to settle in 170 business rooms. Live broadcast categories of different specifications There are more than 9,000 types, and the cumulative live broadcast transaction volume exceeds 15 million yuan, injecting strong momentum into the textile market to further launch the “professional market + live broadcast e-commerce” characteristic brand.
Learning from the advantages of the industrial chain
Exploring the “new blue ocean” in the curtain and window screen industry
“Babies in the live broadcast room, don’t miss the pure plain curtains below! The high saturation color matching can definitely become the finishing touch of the soft decoration in the home…” Yesterday afternoon, the reporter walked into Shaoxing Mining Information In the live broadcast room of Technology Co., Ltd., I saw the anchor recommending this season’s main plain curtains to fans. As he spoke, the order volume for this curtain jumped up, and the sales results were gratifying.
Faced with the hot scene of “exploding orders”, the company’s general manager Long Wei seemed calm. He told reporters that the peak season for curtain sales is in the second half of the year, and the main task in the first half of the year is to maintain stability. However, judging from various live broadcast data, , it is indeed much better than when we first settled in the base. “Originally, we opened a live broadcast room and operated one account. Now we live broadcast with multiple accounts and operate 6 live broadcast rooms simultaneously. Basically, each account can sell more than 200 orders per game on average.” Long Wei said that sales are stable. Behind the growth is the thickness and breadth of the Textile City market, which is also the basis for “making good products”. Recently, “Youkuang Technology” has gradually transformed from a single track of traditional curtains to “keeping pace with each other” in multiple tracks and categories. Its products include latex pillows, Xiangyun yarn, women’s clothing, etc., and is marching into a broader market blue ocean.
Draw on the advantages of the industrial chain and accurately “target” the track. At present, there are more than 10 merchants in the base that specialize in curtains like “Youming Technology”, and the average monthly live broadcast transaction volume accounts for about 50% of the total base. Relying on the “cradle” of the China Textile City market, these companies continue to transform “offline characteristics” into “online potential energy” and continue to empower the creation of the country’s largest sales base for curtain and window screen live streaming.
With “incubation + training” as the core
Exploring the new ecology of e-commerce live streaming from multiple dimensions
“Start in 7 days, teach traffic in 21 days and continue to create popular products, from entry to professional, to achieve the perfect transformation of a ‘novice’!” Mr. COCO, a tens-of-million-level Douyin practical trader, was specially invited by the base for “training” “Guan” said confidently that not long ago, she just helped “Kaye Trading”, a traditional merchant in the market, to start “online live streaming” from “0”. COCO said that through precise positioning analysis of merchants in the early stage, it created an “anchor-type” manager. The merchant’s single live broadcast transaction volume data has increased from less than 100 at the beginning to more than 2,000 yuan now, successfully helping the merchant to open up the online market. Next integrated marketing.
The reporter learned that according to the needs of enterprises, “one-on-one” customized incubation has become one of the “highlights” of the base’s services. In addition, the base will hold training and improvement classes for operational anchors from time to time, inviting professionals to share relevant experience in the live broadcast e-commerce industry, explain the entire broadcast process, and how to speak good product shaping skills and data review, etc. Up to now, the live broadcast base has carried out 8 relevant training sessions, with 350 participants.
At the same time, the base also uses the “professional + brand + traffic” model to allow high-quality merchants to realize traffic monetization, and use its own professional supply chain advantages to achieve high cost-effectiveness of products and benefit more consumers. “We have cooperated with Douyin, Taobao, Pinduoduo and other platforms to build a complete live broadcast ecosystem. We hope to open up the supply chain, sales channels and consumers through the superposition of multiple models, and form a unique industry in the industry. There are advantages.” said the relevant person in charge of Zhejiang Haoniu Group Co., Ltd., the base operation service provider.
The relevant person in charge of the clothing market of China Textile City said that in the next step, the live broadcast e-commerce base will continue to give full play to the advantages of “government + enterprise” and use the platform as a media to further improve the live broadcast e-commerce logistics and distribution system and optimize the live broadcast delivery. and e-commerce talent cultivation services, and promote the healthy and vigorous development of the “live streaming + e-commerce” industry by standardizing industry development and improving regulatory mechanisms.
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