Promote hemp home textiles to “cover the world”! Tongxiang’s new generation of entrepreneurs “go overseas” to grab orders

“This batch of orders has just been delivered, and new orders have arrived.” On the 16th, Jin Pingqiang, the person in charge of Tongxiang Xinbaolai Textile Co., Ltd., confided to reporters “the troubles of happiness”. Less than a month after the Frankfurt International Home and Commercial Textiles Exhibition ended, in addition to grabbing over 400,000 US dollars in sofa fabric orders, he currently has accumulated orders until April.

Tongxiang Cannabis Town, where Jin Pingqiang is located, is a national sofa fabric industry cluster. More than 80% of the companies’ products are supplied to foreign countries, and the industry is highly dependent on export. During the three years of the epidemic, many companies were forced to stop participating in overseas exhibitions. Now, a group of new generation entrepreneurs have formed an “overseas” order grabbing team, bringing hundreds of new sofa products to Frankfurt International Home and Commercial At the textile exhibition, orders of US$1.4 million were signed on-site, and intended orders exceeded US$3 million.

You can’t sit at home and wait for the order to come. Jin Pingqiang, who was born in 1985, is the vice president of the New Enterprise Federation of Marijuana Town. Unlike his father’s generation of entrepreneurs, they are not only entrepreneurial but also good at research. In order not to leave this exhibition empty-handed, Jin Pingqiang prepared more than 70 new sofa fabrics one month before the exhibition and sent them to Germany in advance.

But the market was changing rapidly. A few days before departure, Jin Pingqiang learned that overseas customers preferred soft-touch chenille woven fabrics. He stepped up research and development, took the samples with him, and flew to Germany together. In the end, this product was very popular at the exhibition, and a Mexican businessman placed an order of 100,000 meters on the spot.

“A meeting is worth a thousand emails. Orders are made through face-to-face talks.” Yao Zhenyu is the general manager of Tongxiang Tenghui Textile Co., Ltd. After returning from the exhibition this time, his tone was full of surprise: “Old customers come to the exhibition After seeing our new products on site, I felt at ease and gained many new customers.”

Yao Zhenyu, who was born in the 1980s, has many years of experience in foreign trade. During the window period blocked by the epidemic, he did not stop at all. Instead, he cooperated with foreign design companies to expand the online market and arranged 4 hours a day to do live broadcasts with goods. Attracting a large number of overseas merchants, he then analyzed the big data of consumption and paid attention to the fashion trends in the foreign sofa fabric market, and increased the number of online orders to the platform in one fell swoop. Top three in the textile fabric category.

Opportunity favors those who are prepared. In order to give customers more choices, he launched products suitable for both outdoor and indoor scenes. As soon as he finished speaking, he picked up a piece of liquid acrylic high-performance fabric in his hand. This fabric has a sun exposure index of up to 2,000 hours and can achieve long-lasting antibacterial effects. It is very popular in the market. “The cotton and linen fabrics we developed are also very popular. A Vietnamese businessman ordered 1.2 million meters of fabric on the online platform after participating in the exhibition.”

“The trouble of happiness” also comes from the continuous innovation of enterprises. At this German exhibition, Zhejiang Yaya Textile Co., Ltd. gained a lot. Xu Haijie, a new generation entrepreneur born in the 1990s, and his team developed a sofa with a sheep’s wool feel and received an order of 200,000 meters. In early February, another 1.7 million meters of sofa production orders were received, an increase of 20% year-on-year.

With orders coming in, production capacity cannot be held back. In the company’s modern production workshop, Xu Haijie invested 2 million yuan to build a modern production line at full capacity, with each warp knitting machine imported from Germany The machines are neatly arranged and produce 100,000 meters of sand release every day, ensuring that orders are delivered as scheduled.

Vietnam International Furniture Fair, Malaysia International Export Furniture Fair… With the “Going Out” search for business opportunities With more and more benefits coming, the new generation of entrepreneurs can no longer sit still. They have already arranged their plans to “go overseas to grab orders” this year and accelerate the goal of “global distribution” of hemp home textiles.

AAA

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