Representatives and committee members “support” Xu Cun to expand the territory of the 100 billion fashion industry
“Look to China for world fabric art, and look to Xucun for Chinese fabric art.” Home textiles have become an important bridge between Xucun, a “famous fabric art town in China,” and the world.
In 2023, Xu Cun further launched the slogan of building a “100 billion fashion industry belt” and is making every effort to expand the 100 billion fashion industry territory and create a world-class home textile industrial clusterPioneer area. On the new track, how can Xucun’s two major fashion industries, home textiles and clothing, become more sophisticated, bigger and stronger? At this year’s two sessions of the city, deputies to the Municipal People’s Congress and members of the Municipal People’s Political Consultative Conference from Xu Village came up with suggestions.
In the eyes of Cao Yaoqiang, deputy to the Municipal People’s Congress and chairman of Zhejiang Yijiai Household Products Co., Ltd., innovation is still the lifeline of industrial development. This year, he brought “Recommendations on Comprehensively Accelerating the Innovation and Development of Haining’s Home Textile Industry.” It mentioned: Relying on the provincial home textile industry innovation service complex platform, accelerate the creation and cultivation of R&D design platforms, continue to deepen exchanges and cooperation with textile colleges, domestic and foreign design institutions, and designer teams, and pragmatically improve the quality of home textile design competitions and levels, hold a series of domestic and international excellent design exhibitions, trade fairs, etc., and gradually realize the gathering of design resources and talents.
Shen Jianchun, deputy to the Municipal People’s Congress from Zhejiang Maya Cloth Co., Ltd., coincides with Cao Yaoqiang’s ideas. He pointed out in the “Recommendations on Supporting the Development of Haining’s Leading Home Textile Enterprises” that although Haining’s home textile industry started early, had many enterprises, and had a solid foundation, it still faced the goal of a world-class home textile industry cluster pioneer zone and faced small enterprise scale and industry barriers. The current situation of low, homogeneous competition and fierce competition, especially the fact that there are only a handful of companies with an output value of over 100 million, generally lacks brand and product innovation capabilities. If you want to develop by leaps and bounds, you still have to look at innovation.
So, how should we promote corporate brand building and enhance corporate innovation capabilities?
Cao Yaoqiang deeply believes in the saying “Innovation is the first driving force for development, and protecting intellectual property rights means protecting innovation.” He suggested that the intellectual property protection mechanism for the home textile industry, including pattern copyrights and process technology, should be further improved; corresponding reward policies for intellectual property innovation achievements and an infringement punishment mechanism should be introduced to encourage and support the brand building of home textile enterprises.
Shen Jianchun made further suggestions on the formulation of incentive and subsidy policies. “For example, a certain amount of one-time rewards will be given to home textile companies that obtain famous trademarks in China, famous trademarks in Zhejiang Province and Jiaxing City for the first time; additional deductions for R&D expenses will be added to the above-mentioned companies, thereby enhancing corporate brand service awareness and product innovation capabilities .”
At the same time, Shen Jianchun also proposed that on the basis of achieving environmental protection, it is recommended to provide corresponding supporting facilities to support transformation and upgrading font>Leading home textile companies have opened up the upstream and downstream industrial chains and increased their industrial say.
Looking at the entire home textile industry in Xucun, the reference of this suggestion has long been reflected. At present, some leading home textile enterprises in Xucun are playing a leading role in demonstrating and promoting the extension of the industrial chain to the high-end and downstream with the help of advanced concepts, technology, equipment, management, market and other unique advantages, increasing the added value of products and becoming bigger and stronger. production capacity. Enterprises such as Zhejiang Huadeli Textile Printing and Dyeing Co., Ltd., Zhejiang Maya Cloth Co., Ltd., and Zhejiang Aino Textile Technology Co., Ltd. are among them. The refined manufacturing and development of these leading enterprises extending to terminals will also help promote the brand building of enterprises and industries.
Xucun is the largest home textile fabric production base and jacquard home textile production and marketing center in China. Home textile products are exported to more than 40 countries and regions around the world. Every year, 2.8 billion meters of home textile products “made by Xucun Intelligent Manufacturing” can circle the earth’s equator 70 times. However, the market environment is changing rapidly. At present, only by vigorously developing the modern home textile industry, creating features with fashion, and promoting brands with fashion can we win in the market competition. In the new year, Xucun will continue to promote the joint development of “home textiles + clothing”, enhance the degree of industrial clustering and the integrity of the industrial chain, and accelerate the construction of China’s integrated “fabric production, design and R&D, garment weaving, platform sales, and smart logistics” A new highland for fashion industry cluster.
The fashion industry market has undoubtedly bright prospects. At present, with the rapid development of domestic brands and the rise of a new generation of major consumers, the fashion industry has shown its strong driving force for economic growth.
At this year’s Two Sessions, members of the Duty Performance Group of Xu Village and Town Committee members of the CPPCC combined with the actual development of the fashion industry in Xu Village and even Haining, based on stimulating the vitality of the consumer market, proposed the “About Holding the Nation’s First High-end Home Textile Membership Exhibition to Cultivate the Fashion Industry Suggestions for Exhibitions to Stimulate the Vitality of the Consumer Market”. The suggestion points out that at present, traditional exhibitions cannot meet the differentiated, special, and branded exhibition and sales needs of the fashion industry. It is necessary to consider many aspects such as brand display and customer group positioning, and take the lead in exploring the holding of the country’s first high-end home textiles membership-based exhibition to polish the The “golden business card” of the world-class home textile industry cluster.
Specifically, it is to take the lead in cultivating China’sThe most high-end membership-based exhibition in the textile industry, 100 domestic high-end home textile brand companies are invited to participate in the exhibition. The companies invite members to participate to build a fashion brand communication platform and enhance the Haining regional brand influence. Take the annual Home Expo as an opportunity to increase the number of high-end membership-based exhibitions in the fashion industry. Adopting the dual-core exhibition model of the traditional home textile industry and the fashion industry, during the Home Textile Expo, the traditional home textile industry expo will be held simultaneously in the Home Textile City, and the fashion industry (clothing, home textile) high-end brand creative finished product exhibition will be held in the digital mass entrepreneurship and innovation center. Through the dual-core drive , expand the popularity of Xucun’s home textile fashion industry, attract surrounding small clusters of fashion industry-related industries to participate in exhibitions and exchanges, attract upstream and downstream enterprises to settle down, lengthen the industrial line, and solve development problems.
In addition, members of the Haining Fashion Industry CPPCC Committee Living Room and the China Democratic League CPPCC Committee Activity Group also pointed out that the industrial development ecological chain is not complete enough, and online sales platforms urgently need to be introduced, e-commerceWith issues such as the lack of talent concentration and unclear future project plans, the “Recommendations on “Attracting the Digital E-commerce Ecosystem and Promoting the Digital Upgrading of the Fashion Industry” were put forward.
The proposal points out that attracting platform companies will jointly promote industrial upgrading, vigorously attract sales platforms and technology companies, service companies, and design companies to form a new ecology of the fashion industry; optimize supporting policies, improve the business environment, and introduce supporting policies for local industries Comprehensive investment policies for online sales talents, companies, and platforms inject impetus into industrial development and upgrading; focus on incubation and cultivation, lay out the future of the industry, establish high-quality incubators, and introduce relevant management systems based on the development status and future planning of the fashion industry. Improve the incubation function, and realize the “corner overtaking” of the fashion industry in attracting digital platforms through high-quality services and policy advantages.
Innovation empowerment, brand empowerment, fashion empowerment, digital empowerment, service empowerment… Representative committee members have devoted their efforts to “support”, and Xucun’s fashion industry is thriving.
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