Grab orders before the holiday and stay open during the Spring Festival: Why are knitting companies so busy?
At the beginning of the new year, the recovery of orders from knitting companies has received new support.
With the optimization and adjustment of epidemic prevention and control policies, a lot of good news has been coming from various places to help the economy recover, from the government’s group to help companies actively explore overseas markets, the heart-warming employee retention policy that encourages production to “not close” during the Spring Festival, to The many “next steps” that industry associations and enterprises have considered to promote high-quality economic development throughout the year have greatly boosted the confidence of knitting people and restored development vitality for knitting enterprises. A good start.
Going overseas to grab orders and expand new customers
In the past two months, news that foreign trade companies from Shandong, Jiangsu, Zhejiang, Guangdong, Fujian, Sichuan and other places have organized groups to participate in overseas exhibitions and actively grab orders have continued to appear on hot searches.
Lack of orders has been the biggest pressure faced by foreign trade companies since the three years of the epidemic. At present, with the optimization and adjustment of epidemic prevention and control policies, whoever can take the first step to “go out” may sign one more order.
This time of “going out” to meet customers, grab orders, and expand the market can be said to be a short time, tight schedule, and heavy tasks, but it is also very rewarding. Zhu Yu, manager of the foreign trade department of Yunxiang Knitting Co., Ltd., Jiaxing City, Zhejiang Province, brought his latest “fist” socks in more than 20 categories to the AFF Textile and Garment Exhibition held in Tokyo, Japan. As soon as he got off the plane, he visited four old customers in a row and successfully completed a series of “small goals” set before departure.
“The face-to-face communication with customers is very efficient. We have maintained a number of old customers and developed a number of new customers. The amount of intended orders reached on site exceeded 2 million US dollars.” Zhu Yu said. This time going overseas to “grab orders” has further enhanced the company’s development confidence in “going global”. “The company will fully do follow-up work for new customers, such as proofing and confirming samples according to customer requirements, and strive to achieve further cooperation.” Zhu Yu said.
In order to efficiently promote the stability and quality of foreign trade, help companies win orders, and seize new markets and opportunities in the post-epidemic era, in December 2022, Jiangsu Province organized charter flights to escort companies abroad to grab orders, expand markets, and secure shares. “Currently, what we need most is orders. The government’s organization of overseas exhibitions reduces business costs and provides a large number of opportunities to contact customers, allowing us to win more new customer orders.” said Yang Hongmei, general manager of Jiangsu Nantong Taungzhi International Trade Co., Ltd.
The American International Apparel and Fabrics Exhibition MAGIC SHOW has always attracted the attention of related industrial enterprises at home and abroad. Dong De, vice president of the Nanchang International Trade Promotion Committee, said that in order to help foreign trade companies plan overseas markets in advance and seize order opportunities, in February this year, Nanchang City will organize Dongshen Knitting Garment Co., Ltd. and Zhongtuo Garment Co., Ltd. 15 professional textile and apparel export companies, including Jiangxi Needle Cotton Fabrics ImportExport Co., Ltd., and Guoya Garment Co., Ltd., organized a group to participate in the American International Apparel, Apparel and Fabrics Exhibition MAGIC SHOW. “This year, Nanchang City will organize companies to participate in more than 30 overseas exhibitions to continue to smooth foreign trade export channels.” Dong De said.
According to China Customs statistics, from January to November 2022, my country’s total exports of knitted products were US$106.04 billion, a year-on-year increase of 7.07%, and annual exports are expected to exceed US$110 billion, a record high. Industry insiders pointed out that judging from the cumulative exports of knitted clothing in recent years, regardless of sub-categories such as coats, suits, or shirts, the export proportion has been increasing year by year.
Lin Yunfeng, President of the China Knitting Industry Association, said that with the optimization and adjustment of epidemic prevention and control policies and the implementation of various national policies to stabilize growth, especially the introduction of the “Strategic Planning Outline for Expanding Domestic Demand (2022-2035)”, the national The economy is expected to rebound quickly. The domestic market of the knitting industry is expected to usher in rapid growth, while exports are facing downward pressure due to shrinking external demand and high base effects. While focusing on their main businesses and responding to the impact of epidemic risks, enterprises must also increase their efforts in technological innovation, accelerate the application of digital technology, increase the added value of products, and reduce costs through Increase efficiency, seize policy opportunities to expand domestic demand, and achieve stable development.
Order production is “not closed” during the Spring Festival
At present, foreign trade groups from all over the country that went overseas to participate in exhibitions, visit customers, and promote cooperation have returned to China one after another. Obtaining new orders and boosting corporate development confidence are only the first step. More challenges will come after grabbing orders.
Motivated and racing against time… In the production workshop of Mian Yicai Garment Co., Ltd. in Suning County, Cangzhou City, Hebei Province, workers are rushing to produce the last batch of thermal underwear orders before the Spring Festival.
Guo Mingming, the person in charge of Mian Yicai Garment Co., Ltd., said that in recent years, the company has actively catered to new market demands and developed and produced dry cotton seamless self-heating thermal underwear, using Xinjiang high-quality long-staple cotton and foreign advanced technology fabrics. Using new technologies such as “three-dimensional weaving”, “garment stitching” and “seamless cutting”, the thermal underwear processed has the properties of dry and skin-friendly, soft and breathable, moisture-absorbing and warm, and anti-pilling. Through fabric upgrading, technological transformation, and product developmentFacing the opportunity, Zhejiang Jiaming Holdings Co., Ltd. continues to improve its production technology, and the company has achieved both production and sales. “Many brands have announced carbon neutrality goals. For example, Aimer will launch a zero-carbon plan in 2021, and Peacebird plans to achieve a net-zero carbon dioxide emission target in 2046. Many international brands have pledged to use more recycled materials. Upstream R&D companies We should also pay attention to the green practices of these brands and actively cooperate with clothing brands to work towards sustainability.” said Mo Donghai, general manager of Zhejiang Jiaming Holdings Co., Ltd.
From special knitted products such as high-count and high-density imitation woven fabrics, air layers, and fleece fabrics to white graphene yarns that break through color restrictions, as well as biodegradable and environmentally friendly graminic antibacterial fibers, Yancheng Fuhui Textile Co., Ltd. Since 2017, the company has been transforming into the research and development of high-quality specialty knitted products. Yu Jianming, assistant general manager of Yancheng Fuhui Textile Co., Ltd., said, “It is difficult for us to judge whether these research and development results can become popular products, but we can only continue to make decisions based on new raw materials, new technologies in the market, and some judgments on new trends. Only by conducting research and development and enhancing the full-process technical service capabilities can we better meet customer needs.”
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