The scale of China’s cross-border e-commerce exports continues to grow, and apparel e-commerce expands regions and categories to open up incremental space
Recently, iiMedia Consulting released “China’s Cross-border ExportsE-Commerce in 2022-2023 Industry Development Status and Typical Case Study Report”, according to the report, China’s cross-border e-commerce export scale will be 1.44 trillion yuan in 2021, and is expected to reach 2.95 trillion yuan in 2024. In this regard, iiMedia Consulting analysts believe that “Affected by the general environment, foreign consumers prefer e-commerce, a less-contact and safer shopping method, which has promoted the development of the e-commerce industry.”
Faced with such a large market environment, China’s cross-border apparel e-commerce companies also rely on the advantages of the global logistics system and supply chain to open up new markets, and seek global market growth by expanding regions, categories, etc. Among them, Chinese cross-border clothing e-commerce brand SHEIN has launched its first “permanent” physical store in Japan after launching a number of pop-up stores around the world. This move not only attracted more offline target groups, It may also prove the huge potential of the cross-border e-commerce industry.
The rapid development of the Internet and policy support promote the continued growth of China’s cross-border e-commerce exports
With the rapid development of the Internet, the number of global Internet users is increasing day by day, and the number of potential e-commerce consumers is also increasing. At the same time, due to the continued implementation of national supportive policies, changes in overseas consumer behavior habits and the face of overseas markets, The rapid response of Chinese export brands has enabled the further development of China’s cross-border e-commerce market. Relevant data shows that the average annual compound growth rate of China’s export value from 2000 to 2021 was 26.5%, and the average annual compound growth rate of China’s export value from 2015 to 2021 was 9.4%. Although the growth rate of China’s export value has slowed down in recent years, it is still on the path of continued growth. In the first 11 months of 2022, China’s total exports were 21.8 trillion yuan, making it the world’s largest exporter. The penetration rate of cross-border export e-commerce in exports has steadily increased. The number of global Internet users in 2022 will be 5.47 billion, a year-on-year increase of 17.4%; the penetration rate is 69%, an increase of 9.5% compared to 2021. iiMedia Consulting analysts believe that “China’s strong export trade is conducive to the continued development of cross-border export e-commerce. With the growth in the number of global Internet users, the number of potential e-commerce consumers is also increasing, cross-border trade is increasing, and The increased penetration rate of Internet technology will further promote the development of the e-commerce industry, and the scale of China’s cross-border e-commerce exports will continue to grow and is expected to reach 2.95 trillion yuan in 2024.” With the development of the cross-border e-commerce industry, integrated logistics The industrial foundation in services and e-commerce solutions has gradually formed, and the amount of investment and financing in these fields has remained relatively stable. From 2021 to 2022, the amount of investment and financing in China’s cross-border e-commerce industry in cosmetics, apparel and other subdivisions will remain stable or increase. rise. Some analysts said that “the continuous development of the upstream and downstream industrial chains of some cross-border e-commerce industries will make the investment and financing fields more detailed.” At the same time, the country has increased support for cross-border export e-commerce from many aspects in recent years. , such as expanding China’s cross-border e-commerce comprehensive pilot zone; establishing multiple export supervision pilots for cross-border e-commerce enterprises; providing export declaration and customs clearance convenience, and establishing e-commerce cooperation with many countries. According to iiMedia Research’s research report, this year, China’s cross-border e-commerce comprehensive pilot zone has undergone two rounds of expansion. In February, China’s cross-border e-commerce comprehensive pilot zones were established in 27 cities and regions including Ordos City, basically covering the whole country, forming a development pattern of linkage between land and sea and overseas, and mutual support between the east and west. In November, China’s cross-border e-commerce comprehensive pilot zones were expanded to 33 cities including Langfang, focusing on the central and western regions, and filling the gap of no cross-border e-commerce comprehensive pilot zones in Tibet. In fact, since the first batch was established in 2015, the State Council has established 165 cross-border e-commerce comprehensive pilot zones in seven batches, fully covering 31 provinces. Among them, Shandong, Jiangsu, Zhejiang, and Guangdong provinces have achieved full coverage at the prefectural and municipal levels. The scale of cross-border e-commerce experimental fields continues to expand, and the cross-border e-commerce industry develops in depth. At the same time, in January this year, the “Regional Comprehensive Economic Partnership Agreement” (RCEP) officially entered into force for 6 ASEAN member states and 10 countries including China, Japan, New Zealand and Australia. In November, China and Thailand jointly signed the “Memorandum of Understanding on Cooperation in E-Commerce.” At present, China has made positive progress in the construction of the e-commerce cooperation dialogue mechanism with Central and Eastern European countries and the five Central Asian countries, and the construction of the OnlineSilkRoad with ASEAN and other countries has become increasingly effective. As of the first quarter of 2022, China’s cross-border e-commerce exports to countries along the “One Belt, One Road” have increased by 92.7%. iiMedia Consulting analysts said, “Bilateral cooperation between governments has created a good trade environment for cross-border e-commerce and will continue to help the vigorous development of China’s cross-border export e-commerce.” Faced with the good success of many Chinese brands in overseas markets As a result, industry insiders analyzed: “On the one hand, digitalization can improve corporate operational efficiency, optimize user experience, and allow Chinese brands to respond faster to overseas markets. On the other hand, as the number of online touch points in daily life continues to increase, the number of More and more overseas consumers have become “digital natives”, providing a platform for brands to digitize.Meeting. ”
Domestic cross-border apparel e-commerce companies rely on supply chain advantages to open up new markets, cross regions and expand categories to seek growth
At present, relying on the vigorous development of China’s cross-border e-commerce market, China’s cross-border e-commerce apparel industry is also in a period of rapid development. The ability to respond quickly in terms of supply chain, scale, and products is the core for cross-border apparel brands to get out of the circle. Advantage. Frost & Sullivan data (quoted from the Zibuyu prospectus) show that China’s cross-border e-commerce export B2C market clothing category reached 576.3 billion yuan in 2020, a year-on-year increase of 56.17%, accounting for 25.20% of the market size of all B2C export categories. It is the largest B2C export category.
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