Brand Keqiao Fashion Symbiosis 2022 “Keqiao Selected” Brand Cultivation Plan Year-end Ceremony and Fashion Release Show Enters the Market
Recently, the 2022 “Keqiao Selection” brand cultivation plan year-end ceremony and fashion release show entered the China Textile City International Fabric Purchasing Center. This is not only A review of the results of the “Keqiao Select” brand cultivation plan in 2022 is also an encouragement and affirmation for the selected companies. It is also a vivid practice of deeply linking the market and launching the “Keqiao Select” collective regional brand.
Bold color matching, neat ribbon cutting, smart design… At the event site, the selected companies jointly staged a beautiful performance of the “Keqiao Selected” brand cultivation program results, interpreting the “Keqiao Selected” brand cultivation program results in the form of clothing. The new image of “good fabrics, made in Keqiao”.
For the selected companies, award ceremonies for the brands with the most growth potential, the brands with the most design power, and the brands with the most market value were also held on site. Next, they will serve as important players in the collective branding construction of “Keqiao Selection” textiles. Corporate cells will each start a road of branded fashion symbiosis in the future.
Since 2021, Keqiao has focused on the construction of the “Keqiao Selected” textile collective public brand. Through the implementation of the brand cultivation plan, it has provided guidance and improvement to enterprises with certain corporate strength, innovation ability and brand perseverance, and focused on improving the enterprise With its “design power, fashion power, marketing power, and brand power”, it launches targeted corporate brand marketing, new media operation, and color course training, and at the same time helps companies go out to set an example Corporate learning and supply chain docking activities. According to the organizer, by going out to study and visit large clothing companies such as Peacebird, Eveli, Hangzhou Zhuoshang Clothing, Ningbo Shenzhou Group, etc., the brand awareness and brand recognition of the “Keqiao Selected” textile companies have been greatly enhanced.
During the 5th World Textile Merchant Conference in 2022, “Keqiao Select” will use the Keqiao Textile Expo and Keqiao Fashion Week platform to open a 500-square-meter “Keqiao Select” textile static display area. During the same period Carry out 35 non-stop online live broadcasts to promote brand output. Only the “Keqiao Select” pavilion has more than 5,000 on-site visitors. Combining catwalks and live broadcasts, nearly a hundred orders have been generated, and some companies have received orders directly, effectively Improves the company’s sense of gain. Two “Keqiao Selected” brand cultivation enterprise show special day events, combined with online live broadcasts, greatly improved the collective brand communication power of “Keqiao Selected”.
According to relevant personnel of the China Textile City Construction Management Committee, after two rounds of cultivation, Keqiao has started to evaluate the first batch of Keqiao preferred brand pilot enterprises in the fabric category. In the future, some corresponding activity carriers will be designed. Accelerate the creation of the “Keqiao Best” fabric brand and help Keqiao become a world-class modern textileindustrial cluster.
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