How big is the market pie for green fiber?
In recent years, consumers have increasingly demanded textile comfort and are paying increasing attention to the sustainability of textiles. Under this trend, regenerated cellulose fiber has been favored by more and more brands and consumers due to its good gloss, hygroscopicity, drape, easy dyeing, and biodegradability. The scope of application is also becoming wider and wider.
At the recently concluded “Sadeli·2022 China Fashion Fabric Design Competition Review Meeting”, Sateri Strategic Marketing Director Chen Jie told the reporter of “China Textile News”, “Today, people pay more attention to physical and mental health and excellence. In terms of work achievements, more people say goodbye to the busy culture and have higher requirements for the comfort and health of life.”
Sateri has already been deeply involved in regenerated cellulose fiber. According to Chen Jie, the company’s EcoCosy® and Lyocell fibers are both derived from natural plantations and have 100% natural genes and the advantages of being naturally skin-friendly and breathable. At the same time, based on advanced fiber manufacturing technology, Sateri uses scientific production to improve the cleanliness, softness and smoothness of the fiber. By blending it with various fibers and yarns, Sateri satisfies consumers’ demand for products that are comfortable and natural. , the pursuit of fashion.
EcoCosy® and Lyocell, Sateri’s star series products, have received widespread attention and recognition from the market since their launch. Among them, since the launch of EcoCosy® in 2019, Sateri has continuously enriched its product lines. High-quality customized fiber BV series, functional fiber antibacterial series and liquid dyeing Jingcai series have gained a firm foothold in the market.
“Recently, we have launched a new BVF fine-denier fiber product. This product has a delicate touch, like a second layer of skin, and is suitable for use in pregnancy, infants and children.” Chen Jie said that the length of BVF fiber is 1.2 times that of cotton. times, the fineness is 1/3 of silk, the product is natural and comfortable, and its hygroscopicity is better than cotton products under the same conditions. “BVF series products are not only suitable for skin-friendly inner layers to achieve a delicate and soft effect, but can also be used for external wear products to improve the smoothness of the fabric surface, thereby enhancing the quality of the product.”
In addition, as a new generation of green technological fiber, Lyocell fiber is between natural fibers and chemical fibers in strength, soft yet tough, and has the comfort and breathability of natural fibers while being fashionable and stylish. Talking about the application of Sateri Lyocell fiber, Chen Jie said that the addition of Lyocell has changed the problems of traditional cotton products such as hard feel and color, and comprehensively improved the wearing experience, making the fabric classic without sacrificing comfort.
Shandong Weiqiao Special Wide Printing and Dyeing Co., Ltd. has cooperated with Sateri for many years. Liu Wenhui, the director of the company, also knows Lyocell fiber very well: “The chemical composition, dyeability, and thermal properties of Lyocell fiber are similar to cotton. , and has good hygroscopicity, skin-friendliness, breathability, and biodegradability. During the dyeing and finishing process, Lyocell fiber fabrics have good dyeing performance, good pilling resistance, and low shrinkage. We will increase the use of Lyocell fiber fabrics. The development and process exploration of lyocell fabrics, and the sanding and finishing of lyocell fabrics, make the fabrics have the dual gorgeous texture of silk and wool. At the same time, we will also develop high-count and high-density fabrics.”
Ying Hao, deputy general manager of Hangzhou Zhuoda Dyeing and Finishing Co., Ltd., also said that the company is very optimistic about the research and development prospects of lyocell fiber. Fabrics woven with lyocell fiber have various styles. For example, through overflow and airflow dyeing, After forming fibrils, finishing can obtain a unique peach skin style, with a fuller feel and better drape; dyed by open-width methods such as jig dyeing and cold pad dyeing The finished product has good gloss, smoothness and a cool feeling on the cloth surface.
“In recent years, Sateri has worked closely with downstream partners to break the rules and develop in multiple fields. By combining comfort with technology, Lyocell fiber has been developed in the fields of denim, velvet, khaki, poplin and knitting. All have made breakthroughs,” Chen Jie said.
Currently, environmental protection issues have become one of the focuses of global attention, and more and more consumers are eager to express their “environmental awareness.” Textile companies around the world have also begun to take the initiative to shoulder the important task of “sustainable development”. As one of the leaders in the global cellulose fiber industry, Sateri is committed to environmental protection to the end.
“We have always paid attention to environmental protection issues in the fashion industry. Sateri supports circular economy solutions and is committed to investing, researching and promoting sustainable product innovation. The group’s business strategy is also moving towards closed-loop and circular cellulose fiber and climate-stable development,” Chen Jie said.
According to reports, Sateri officially launched the next generation of recycled fiber FINEX in 2020. This product pioneers the use of clothing cuts and post-consumer recycled clothing as raw materials in the clothing making process. With the help of industry-leading cellulose recycling technology, it is made into new plant-based clothing and non-woven products, thus promoting resource recycling. . At present, the content of recyclable components in products has reached 20%.
Chen Jie said: “Sateri also adheres to both quality and sustainability through collaborative innovation with yarn partners, fabric partners and brands, and fully integrates high-quality�Recycled fiber products are used on a large scale in terminal apparel products. Now many domestic and international brands, such as Anta, Semir, Northland, Lafuma, Nautica, Ricolee, etc., are using Slimson® products. In the future, Sateri will continue to increase the recycled content of Slimogen® fiber and comprehensively promote the use of circular products. ”
Li Binhong, director of the National Textile Product Development Center, pointed out, “Technological innovation in fiber materials is the source and forerunner to stimulate design innovation, process innovation, and product innovation in the industry. It is also the driving force and support for the continuous expansion of industrial application scenarios and market space.” On the one hand, Sateri continues to increase innovative research and development of recycling fiber production processes and technologies in the upstream; on the other hand, it continues to promote the awareness and demand for sustainable consumption in the downstream, bringing benefits to the sustainable development of the industry and people’s pursuit of a better life. Comes diversified solutions. She said that future innovativenew products will pay more attention to humanistic care, social public safety and human health. Sustainable fashion innovation will also be the key to winning future consumption value. The inevitable move.
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