Join hands with Lenzing to create a hot product strategy, Golden Sun 2023 Home Textile Design Business Week
On September 13, [Explosion] Golden Sun 2023 Spring and Summer Home Textile Design Business Week and Explosive Product & Explosive Brand Innovation Track Promotion Conference was held grandly. At the event, hundreds of guests from the industry discussed the bottlenecks and opportunities faced by the home textile industry in the current market environment, restoring confidence in the industry for coordinated development, and assisting the transformation, upgrading, and high-quality development of the home textile industry. As a strategic partner of Golden Sun for many years, representatives of Lenzing Group were invited to attend the conference and deliver a speech.
Regain confidence and develop collaboratively
Despite the impact of various superimposed factors, China’s home textile industry still shows strong development resilience and vitality. Mr. Ding Kejing, General Manager of Golden Sun Company, said in his speech that the fundamentals of China’s long-term economic growth will not change, and there are many favorable conditions for sustainable development, especially as hundreds of millions of people pursue a better life. Strong desires are guiding Chinese home textile companies to use high quality and high standards to create home textile products to satisfy people’s yearning for a better life. Only by adhering to the stability and innovation of product quality, practicing differentiated hot product strategies, and facing industry challenges with a positive attitude can the long-lasting, stable and healthy development of the industry be maintained.
While the home textile industry is facing new opportunities, it is also facing changes in the market environment. Golden Sun has been actively promoting the integration of industry resources and promoting the coordinated development of upstream and downstream enterprises. As a representative of strategic partners, Mr. , the concept of “sustainable fashion” has comprehensively driven the upgrading of the value chain and the transformation of business models in the textile industry. Green development has become an important way for enterprises to achieve sustainable development, break through bottlenecks, and find new growth points.
“Lensing Group has never stopped innovating and will launch the LF 2.0 upgraded version LFH next year. At the same time, in order to better promote the application of LF fiber, Lenzing will also work with Golden Sun to promote LF differentiated product marketing, Help brand customers create differentiated products in terminal channels more conveniently,” said Xue Jinliang.
Interpret hot products and seize the consumer market
In the process of new product development, Golden Sun always adheres to gold quality as the cornerstone, continuously upgrades raw materials, production processes, various indicators, and user experience, adheres to long-termism, and does a good job in building reputation and accumulating brand strength for home textile finished product companies. Good foreshadowing. Especially for products with explosive profits, users have higher demands for high quality and high experience. According to Ms. Tian Jing from Golden Sun Marketing and Merchandising Department, Golden Sun focuses on launching three popular products in this release: the profit-busting Tianmian Satin 2.0, the traffic-busting product 50 Laisel, and the traffic-busting Xia Liang Product 60 Xiaobingji Xiaobing mat. In addition, they have also continued the popular spring and summer products such as Ji Shuang-Tencel™ Lyocell, Ji Shuang-LF Tencel™ Lyocell, Xiao Q Quilt, etc., to maximize profits. The two dimensions of high volume and large traffic bring new solutions to home textile products.
With the normalization of the epidemic situation, people pay more attention to life safety and health, and comfort and functionality are also key criteria for Chinese consumers to choose products. As an environmentally friendly pioneering brand of fashion and home textiles, Tencel™ defines “comfort and joy” and brings green, environmentally friendly, comfortable and high-quality products to home textile partners and consumers. It is reported that Golden Sun’s Lyocell products of 60 counts and above all use Tencel™ Lyocell LF fiber. TENCEL™ Lyocell LF fiber is known for its excellent performance. Through special treatment, it reduces fibrillation and is not prone to pilling after repeated washing. Fabrics made of LF fiber are smoother, softer and silkier to the touch. They are also very friendly to sensitive skin and suitable for infants and young children. At the same time, LF fiber optimizes the production and development process, reduces the addition of printing and dyeing auxiliaries, and is more green and environmentally friendly. Once its revolutionary comfortable and skin-friendly effect and green and low-carbon were launched, it was widely recognized by brands and consumers, and received unanimous praise from the home textile market.
It is the strong cooperation of strategic partners such as Golden Sun and Lenzing in terms of raw materials, technology, supply chain, resource allocation, etc. that helps home textile terminal brands build product moats, seize the market at the terminal, and occupy the minds of consumers. , forming continuous transformation.
Brand empowerment, innovation track
In the new consumption environment, the development of enterprises cannot be separated from the support of product strength, nor can it be separated from the in-depth exploration of new tracks, new marketing and other higher dimensions. In the second half of the meeting, Mr. Zhang Rui, certified lecturer of Judao Science, lecturer of Judao Engine Self-Service Customer Business Center, Home Furnishing Department Store Industry Operations Manager, and Yuan Hongxing, Executive Director of Golden Sun Mr. and Mr. Shen Jiandong, deputy general manager of Xianyifang Real Estate, the three industry leaders gave answers to the upward path of the development of the home textile industry. They proposed that accelerating the integration of the home textile industry and new media platforms is the top priority at the moment. The task clearly pointed out the positive impact of live broadcast in increasing brand exposure and enhancing the traffic of hot products. Only by innovating tracks and innovative models can we�The industry brings new surprises.
It is worth mentioning that, as an innovative and upgraded work of cross-border symbiosis between home textiles and live broadcastinge-commerce, Xianyi Textile·Live Broadcasting Ecological Center was developed by Golden Sun Investment Holding Group Co., Ltd. The company puts all its effort into building it. With the outstanding advantages of “2 firsts and 3 pioneers”, we will provide strong support from three aspects: products, services and channels to create a scenario-based, one-stop home textile live broadcast ecological base.
2022 marks the 30th anniversary of the establishment of Lenzing Group’s Tencel™ brand, and the 18th year of cooperation between Lenzing and Golden Sun. Both parties work hand in hand on the “green” road and continue to bring green and comfortable new home textile products to the industry and consumers. In the future, Lenzing will also deepen cooperation with Golden Sun to break through bottlenecks, differentiate its positioning, find new growth points, and work together to empower home textile brands to better deliver the wonderful experience of Tencel™ Lyocell fiber to consumers. At the same time, in the dual-carbon era, we will ride the wind and waves, swim against the current, continue to play a leading role, continue to empower the home textile industry chain with green, develop collaboratively, achieve a win-win situation for all parties, and make steady and long-term progress on the road of green and high-quality development.
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