This year, the sales of artificial silk are not satisfactory. In March and April after the beginning of the new year, it failed to become a hot item. In July and August During the off-season of the month, there are even many manufacturers selling goods on the street, saying “sell for money”!
High-energy warning ahead
The big reversal is coming! Just since October, artificial silk has made a strong counterattack! Recently, a printing and dyeing factory broke the news that the quantity of imitation silk dyeing was so huge that it was sold out and the delivery time was as long as 25 days!
Scared the editor! This wave of “return of the king” of imitation silk is so powerful! Printing and dyeing factories have indeed been much busier recently than in September. Several large factories in Shengze area have been out of stock, so that the delivery period has reached 25 days. Of course, the above situation is an individual case, but it is more common for the single volume of imitation silk to increase.
Imitation silk is coming back with vitality and making a comeback?
The person in charge of a weaving factory in Shengze area that specializes in the production of imitation silk said: “Our 75/24 twist chiffon has been very popular recently. The machine can go up and down 200,000 meters a day, and it can almost travel Finished, there are now more than 2 million meters of orders, and it will take about 10 days to ship. This situation never existed before September.”
A trading company mainly focusing on imitation silk also reflected: “The sales volume of imitation silk this year has increased by 30% compared with last year. We have cooperated with old customers all year round, and the orders are relatively fixed, and some of them are duplicate orders. This year We have cooperated with several new customers, and we have placed more orders since October. We have orders on hand until the end of the year. According to the current order speed and volume, it is likely that we will have to wait until after the year, and shipments are very tight.”
Why is artificial silk making a strong counterattack at this time?
As the flagship product of light and thin fabrics, imitation silk ranks at the top of the fabric sales rankings from March to May every year and is the main fabric for spring and summer clothing. At present, clothing factories have basically completed the “Double Eleven” and “Christmas Season” clothing, and next year’s spring and summer clothing will inevitably start gradually. This also explains the reason for the recent surge in sales of imitation silk.
In addition, in recent years, clothing brands have been pursuing a sense of fashion and elegance. Simulated silk fabrics are favored by designers of major clothing brands. , from chiffon to muslin to organza, every conventional fabric occupies a certain share in the market. Therefore, the demand for artificial silk is still there.
Can artificial silk be on the “altar” again next year?
Although judging from the current trend, artificial silk is likely to return to the “altar” of fabrics, the editor believes that many cloth bosses in the market are still not optimistic about artificial silk. . Mainly because consumers’ consumption concepts have changed significantly in the past two years. They focus on buying less and more refined clothes, and their requirements for clothes are much higher. Therefore, most spring and summer clothes are made of higher-grade rayon, tencel, and copper. Ammonia and other fabrics replace ordinary imitation silk.
Manager Wang of a foreign trade company whose main product is imitation silk believes: “There is still a demand for imitation silk. , after all, we still have to buy clothes, but our purchasing power has obviously weakened. Various expenses such as mortgages, car loans, children’s education fees, elderly care fees, etc. are too high. The money spent on clothes is really limited, so imitation silk may not be available next year. What an improvement.”
Editor’s personal opinion
According to past practice, March and April will be the peak season for demand for imitation silk. In other words, it is too early to judge whether artificial silk will improve next year, so it is difficult to judge. However, whether domestic or foreign, many clothing brands are brands, and they have expectations for the total clothing sales. Next year’s clothing will start from the end of October and November, and orders will be placed until March or April next year. So the current order volume of simulated silk can reflect the demand profile of simulated silk next year. The editor is also more inclined to be optimistic about imitation silk. First of all, imitation silk, as a conventional fabric, covers a wide range of clothing fields. Even if the purchasing power of clothing decreases, its demand will still be greater than other varieties. Secondly, imitation silk is not only widely used, but also low in price. It is very affordable to make clothing and meets the purchasing level of ordinary people. Therefore, it is the first choice fabric for spring and summer clothing. Third, clothing trends are changing rapidly. This year, mid-to-high-end women’s clothing such as rayon and cotton are popular. Next year’s trend will be again.Will change, imitation silk may be able to return to the fabric world and be loved by consumers again. Enter the title
Postscript
The above is just the editor’s personal opinion and prediction. Will artificial silk be able to take off again next year? No one can accurately predict the fabrics on the altar. But in the current textile market, there are few surprises and more surprises. All you can do is to make your own products well, seize the market when it comes, and avoid leaving too many regrets when the market goes away. No matter what the market situation will be like next year, the editor still wants to witness more surprises and joy with the majority of textile friends.
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