Is this what you think of Hangzhou Sijiqing?
But this year, Sijiqing has Is such that?
We have always said that the terminal clothing market demand is weak this year. What we have seen most is that well-known clothing companies are facing bankruptcy and fire sales, which is really sad. Hangzhou Sijiqing is one of the most influential first-level clothing wholesale and circulation markets in China. At this time in previous years, many clothing stores should be most prepared for Christmas and New Year’s Day. In addition, this year’s New Year is early, so there are many people dragging boxes, pulling carts, and shopping. There should be a lot of them, but there are very few of them.
A few days ago, the China Meteorological Administration released the latest news: the probability of a cold winter this year is almost zero!
As soon as the news came out, a number of people were extremely happy and a number of people were also worried to death.
Consumers: Save money this winter, down jackets are too expensive, easily costing thousands!
Weaving manufacturer: The winter is no longer cold, and my nylon, imitation memory, and gallbladder fabrics will no longer be sold!
The textile market has always been “depending on the weather”, especially for autumn and winter fabrics, the weather is more important.
Recently, some textile people revealed: A customer stocked up 5 million meters of cotton clothing in 7 warehouses. He thought he was one step ahead, but he didn’t expect any of them. Sell it!
In the past two years, the fabric market was in short supply, resulting in stock-outs from time to time. Many textile bosses began to stock up on fabrics for this spring. However, starting from the end of last year, the clothing industry It started to go downhill, misjudged the expectation of a cold winter, resulting in a large number of clothing companies’ down jackets being unsaleable and overstocked, which also led to clothing companies’ poor fabric procurement in the first quarter of this year. Many traders have stockpiled goods that they cannot sell.
At the same time, clothing companies mostly place orders in small batches, multi-batch models, and even tend to sample models. Therefore, when it should be “gold, three, silver and four”, weaving manufacturers The inventory of gray cloth has reached nearly 38 days.
In addition to weather reasons, this year’s market has been bleak due to the large overcapacity caused by the rapid expansion of production capacity. , regular products such as pongee and nylon fabrics began to change from “Internet celebrities” to “bad fabrics”. Coupled with the poor delivery of fabrics in the first quarter, a textile boss once said frankly that “the warehouse has piled up nearly 100 million yuan worth of nylon fabrics.” Silk spinning is in stock, but it cannot be sold”!
As the “king” of autumn and winter fabrics, nylon silk spinning It was sold out in the past two years, but this year after experiencing a sell-off and bad market, the gray fabric sold for 4.6 yuan last year and the finished product this year sold for 3.6 yuan. What profit is there left?
As a necessity for cold-proof clothing fabrics, the recent sales of gallbladder fabrics have not been satisfactory. Some companies said that the market for gallbladder fabrics has become increasingly difficult, and the price Transparently, the current selling price is nearly half of what it was at the beginning of the year, and there is almost no profit at all.
Recently, some weaving manufacturers have said that the price of 380T nylon gray fabric used to be around 4.6 yuan, but now it has dropped to around 3.1 yuan, a drop of more than 30%!
Of course, the bad market conditions are related to the market rules of relying on the weather. It is also closely related to terminal demand.
In addition to the “sparsely populated” Sijiqing mentioned at the beginning, CCTV’s recent investigation of cashmere sales in Inner Mongolia has become a hot topic.
Cashmere is an essential thermal insulation product in winter, but it has been cold this year. The price of cashmere products, which has always been high, is about 10% lower this year than in previous years. Not only is the price cheaper, but the order volume is also reduced. According to reports from local merchants, cashmere orders have dropped by nearly 30% this year, and even orders from middlemen – cashmere rough processing factories have plummeted by 30%!
In addition to being affected by the large trade environment, there is also the intensified competition in the domestic cashmere market, which has also had an impact on it, making it difficult to increase cashmere prices.
Whether it is Sijiqing or the Inner Mongolia cashmere market, in the final analysis, it is still due to insufficient terminal demand. After all, As long as consumption goes up, no matter what you sell is expensive or not, you can still sell it!
In recent years, the development of textile and clothing brand companies has been stagnant, and traditional clothing giants have faced a wave of store closures. , declining profits, and high inventory, gray fabric manufacturers are also in the same “sitting situation”. In addition to the economic downturn, consumer demand is also constantly changing, and textile…As the source, if the industry wants to break through the bottleneck, it still needs to develop in the direction of transformation and take the mid-to-high-end route. ”
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