Just after the fake “Golden Nine and Silver Ten” holidays, a circular knitting machine owner actually sent a message on Moments: The order list is full, and a deposit is required for the product. Can only be shipped after 90 days! Instantly attracted countless friends to “watch”.
What? On one side, the boss selling cloth was lamenting that the cloth could not be sold, but on the other side, the boss selling machines said that the machine would be delivered urgently. Boss Yang also “complained” to the author: “I was supposed to go to a textile factory in Wujiang to sign a contract the day after tomorrow, but now I can’t deliver the goods. It’s a headache. Customers will rush me, and the factory’s delivery time is very long!”
According to Boss Yang, the company has been established in this market for more than 6 years. When it was first established, the business was not very good. However, with its precise positioning and high starting point, it has made great progress in the market. Stand firm. “The machines produced by the company are mainly for the production of high-quality knitted fabrics, such as fine-needle products, and are better for export. Recently I heard that the operating rate of looms in the market is not high, but our orders have been fully booked since the second half of the year. , because the products are suitable, so we don’t have to worry about selling!”
However, many circular knitting machine owners said that due to the impact of the market this year, sales are not optimistic, especially in the second half of the year when orders shrink. obvious.
Not only in terms of circular knitting machines, there are also many textile bosses who are “saving the country” under the current market situation and upgrading their own products. The boss of Wujiang told the editor that he would use the National Day holiday to eliminate the old machines in the factory and replace them with new ones. “It’s too late for me to place orders with special specifications now, and I can’t sell regular products. I might as well take advantage of this time to adjust my products to adapt to the rhythm of this market!”
“Because it’s the right product, I don’t have to worry about selling!” It’s very direct and realistic! After all, the market is still the same, but different products bring different outcomes.
After the market’s three-year “golden age”, many problems have followed. !
Since this year, the textile industry has been in a situation of “slow peak season and very weak off-season”. Many textile people said that in addition to the slowdown in the global economy, Sino-US trade In addition to prominent contradictions and weak end market demand, overcapacity is one of the key reasons for the apparent weakening of the market.
In 2017, the environmental protection trend swept through the textile market. The Jiangsu and Zhejiang markets “vacated the cage and replaced the bird”. Peripheral looms were launched one after another, and emerging industrial clusters were also sprouting everywhere. Regular product markets are supplying them. The market ushered in a “blowout”, and the market that was originally in short supply gradually turned into oversupply, which resulted in the phenomenon that everyone has been nagging about now: “cloth cannot be sold, profits are shrinking, and business is difficult to do.”
From a business perspective, the “golden age” of the textile market from 2016 to 2018 is indeed Many market participants have made a lot of money, and many cloth bosses have gone to the outside world to buy land and set up factories. This has indeed helped them gain more profits in the market in the short term, but don’t forget that the essence of business is always It’s the product itself and the relationship between supply and demand. If you ignore these two points and pursue short-term huge profits, profits will be cut in half, product explosions, and profits will plummet. Now, these problems have been revealed in the market.
As long as you can grasp these products, business will generally not be bad!
But the market is never stagnant. When conventional products face the embarrassing situation of overcapacity, many products also prosper because of this. Mr. Chen, who has been working in the outdoor clothing fabric market for more than ten years, said: “There are opportunities every year, it depends on whether you can seize it!” It is understood that Mr. Chen, who has just received an order of 400,000 meters, has been busy recently. Adjust the gray cloth and follow the dyeing factory.
“This order needs to be delivered before the Spring Festival, so I can celebrate the New Year just in time. It’s going very well!” Since their company’s fabrics have always been unique, orders have been relatively stable. When others worry about unsold inventory, Mr. Chen is always in a hurry to find gray fabrics.
This is not unique in the market. Many textile bosses said they have ample orders on hand. Although profits this year are not as good as in previous years, sales are still guaranteed. Especially merchants who produce T400 fabrics perform better whether they are market goods or order goods.
Nowadays, T400 fabric has the potential to replace imitation memory and become the “new favorite” of cold-proof clothing fabrics this year. Some imitation memory manufacturers said that although the overall sales of gray fabrics fell by 50% this year compared to last year, the sales of T400 gray fabrics are still stable, the machines have been producing, people are taking orders one after another, and there is not much inventory.
T400 fabric has unique deformation memory function and good elasticity. The advantage of T400 fabric compared to traditional spandex elastic fabric is that it solves the problems of spandex such as difficulty in dyeing, excess elasticity, complex weaving, unstable fabric size and aging of spandex during use. Therefore, it has become a hot item in the fabric market this year!
An old textile master concluded that there are probably three types of popular fabrics in China this year:
The first is ultra-high elastic fabrics Such as T400 and T800, which are both comfortable and practical;
Secondly, the film surface is transferred with bright PU on the front, which is very bright and trendy;
The third is environmentally friendly products�, the most common ones are environmentally friendly yarns, degradable materials, waterless dyeing, masterbatch slice spinning, etc.
“As long as we can grasp these products this year, business will generally not be bad!” He said.
Today, the textile industry is deeply promoting industrial upgrading, and then following the old path to follow others in the market The competitiveness in the market is getting weaker and weaker, while companies that take the route of regeneration, popularity, and differentiation are becoming more and more courageous.
“In the future, conventional products will not have a particularly good market every year, which forces all aspects of the industry to innovate. Japan, South Korea, and Taiwan have come this way. Now all conventional products are in China, and perhaps in three to five years conventional products will be moved to Southeast Asia. We need to plan ahead and be more refined and specialized in order to become stronger and bigger!” said Mr. Chen.
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